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Andria Belmares THE NEW BABY FACE OF EVIAN

The new baby face of Evian

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The new baby face of Evian. Andria Belmares. The old image. Fancy and expensive water Parent trap – Meredith. New image. Live young Focused on people living healthy and how Evian makes you feel young again Video 1 Video 2. Strategy. Main strategy is to live young - PowerPoint PPT Presentation

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Andria Belmares

THE NEW BABY FACE OF EVIAN

Fancy and expensive waterParent trap – Meredith

THE OLD IMAGE

Live young Focused on people living healthy and how Evian

makes you feel young againVideo 1Video 2

NEW IMAGE

Main strategy is to live young

Fun and lively videos that captures the audiences

attention

Give off the idea that it is for high active people

Capture the peoples attention by a fun and active

video explaining how the water makes you feel

instead of showing a video of where the water comes

from

STRATEGY

For young adults to adults

But on the website you can find that it is really for

people of all ages ad how the minerals in the water is

good for health

TARGET AUDIENCE

This campaign is global in a sense that they put their

videos on YouTube for the world to see but also very

local because these ads are not as heavily stressed in

the United States as they are here in Europe.

We want to know where I water comes from

The French Alps

GLOBAL OR LOCAL

WIMBLEDON SPONSORING

Changed the way the brand was once viewed

Gave a slogan to the brand

made video content that sticks by telling a story

In the world we live in Evian needed to do something

that would stand out from the rest of the bottled

water companies, and I think they executed this

perfectly with their commercials and ads.

CONCLUSION