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Marketing to Different Generations
Jim Teece
Disclaimer
I’m a small business owner
I build Software
Parallel Entrepreneur
Founded 1990
Desktop - Network - Internet
Custom Database Driven Mission Critical
Departmental Solutions
Custom Database Driven Mission Critical
Departmental Solutions
WearableNetworkedInternet
SecureMobile
Fortune 500
Thinkubator.com
The First Social Network
Timeline of Social NetworkingTwitter - 2006
Facebook - 2004
MySpace - 2003
LinkedIn - 2002
And way back in 1999...
10 Long Term Employees
eCommerce - Mobile
Small Business
Size Doesn’t Matter
Global Clients
Cable TV, Internet, Phone
Largest ISP in Ashland
Wireless Rural Broadband
Rogue Broadband
Growing to Serve the Underserved
How about the entire state of Jefferson?
Where?
Envi
“One of Seven Apps that WILL Change Education” -- Apple
1000Museums.com
SOE2E.com
Rogue Valley Manor Foundation Board
The Written Word
Southern Oregon Business Journal
SouthernOregonBusiness.com
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/JimTeece
JimTeece.com
Speak - Teach - Inspire
Our forefathers built bridges
I build Software Communities
And I teach Marketing
OmniChannel Marketing
Generational Marketing
Baby Boomer1944-1964
Baby BoomersThe opportunity for face-to-face communication.
Brands they recognize but are not necessarily loyal to.
Well-written content without slang or hashtags.
Products that look expensive but have bargain prices.
A way to improve their lifestyle.
Simple uses of technology.
Phone numbers with real people who answer.
GenX1965-1979
GenXThey do not want to read large amounts of content.
They like email.
The older members of this generation like mail.
They become loyal to brands that offer rewards.
They like facebook and youtube.
They are turned off by hard core sales tactics.
Millennial1980-1994
MillennialsBe active online, with blogs, social media posts (instagram and snapchat) and lots of video.
Discuss the experience of ownership, rather than just the thing you are trying to sell.
Use hashtags.
Limit email marketing - they don't check email as often as GenXers.
Talk about the cause your product supports or how it is sustainable.
Give them the opportunity to experience the brand.
Sell online.
GenZ1995-2015
GenZTell Authentic Stories.
Meet them online and on their phones.
Be socially conscious.
Recognize that this group is young and will change as it ages.
Avoid using traditional celebrities.
Make sure the website works quickly.
GenZ will Change
Millennials aren’t joiners
Millennials judge Customer Service more since they are used to punctual,
transparent, customer controlled, and reliable customer service thanks to
technology.
Reviews
Millennials aren't impressed by technology as previous generations.
They expect merchants to be on top of Business Technology.
Willing to Jump Ship to the next business faster than other generations if needs not
met
Millennials consult their smart phones first.
More willing to speak out about a brand online if they aren't doing a good job.
By 2025, Millennials Will Comprise Three-Quarters of the Global Workforce
Millennials Account for Over a Third of the US Labor Force
Twitch
eSports
Watch Soap Peel
Tech Integrated Not Tech Smart
Stamps
Font Size
Mobile First
OmniChannel Marketing
Thank You
Q&A
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