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11/12/03 CS 410 (Milestones) 1
The
MatchMaker
CS 410The MatchMaker Project
Milestones Presentation12Nov03
Presented by Craig Gilkey, Nick Hundstad, & Michael
Urban http:www.cs.odu.edu/~mpereras/CS410web.html
11/12/03 CS 410 (Milestones) 2
The
MatchMaker
The Single’s Dilemma
11/12/03 CS 410 (Milestones) 3
The
MatchMaker
Problem Statement Single people routinely attend
social gatherings for the purpose of meeting others with similar interests.
This purpose is significantly hampered by a lack of basic compatibility based dating services at these social functions.
11/12/03 CS 410 (Milestones) 4
The
MatchMaker
Social Gatherings for Singles
Bars and Clubs Cruises and Resorts Group Oriented Social Activities
Ex. Masons, Christian Singles Groups, Jaycees
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The
MatchMaker
Characteristics of the Problem
Need for Rapid Communication Compatibility Matching
11/12/03 CS 410 (Milestones) 6
The
MatchMaker
Rapid Communication Single at a bar/social gathering:
On average, 3.3 hours trying to meet someone (MSNBC, 2003)
‘Time constraints are the main reason for going into a dating service’ (Shipp, 2003)
78% of online dating service customers: ‘speed of (internet dating) service was a primary consideration’ (Jupiter, 2003)
11/12/03 CS 410 (Milestones) 7
The
MatchMaker
Compatibility Lack of Compatibility is a
key factor in unsuccessful relationships (Dixon, 2003)
Long term relationships need compatibility (Warren, 2003)
‘Most online dating services use compatibility to match’ (MSNBC, 2003)
Monica Godfrey and Andrew Lehrer met online. (Photo: CBS)
11/12/03 CS 410 (Milestones) 8
The
MatchMaker
Singles on Cruise Ships A ‘limited or nonexistent
perspective as to who they are compatible with’ (Motter, Campbell, 2003)
10 major cruise lines carried 7.6 million passengers on 3,575 different cruises in 2002 (Garrison, 2003)
Of these, 54% were single
From Carnival Cruise Lines (2003)
11/12/03 CS 410 (Milestones) 9
The
MatchMaker
Match-up methods underway Singles on Cruise
Ships, 83% had used available ‘match-up’ methods set up by the ship (Campbell, 2003) Cocktail Hour and
Meet and Greet socials (Travelocity, 2003)
NO Compatibility match-up
Pic of the Americana Lounge on The
Carnival Sensation
(Carnival, 2003)
11/12/03 CS 410 (Milestones) 10
The
MatchMaker
The Bottom Line At social gatherings, singles
need a compatibility based dating service that utilizes both portability and fast communication
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The
MatchMaker
Our Societal Goal The MatchMaker Project
intends to create more compatible relationships between singles by incorporating portability and fast data transfer into a dating service.
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The
MatchMaker
Our Product Goal Design a handheld Bluetooth™ device
capable of meeting the societal goals Others with Similar interest via Rapid
Communication and Portability Cheaper than current solutions Does not require Cell Phone Towers
Initial Market: Cruise Lines, NCL and Carnival
By January 2005 (before Spring Break) Future Market: General Public
By August 2005
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The
MatchMaker
The MatchMaker will have the look and feel of a cell phone
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The
MatchMaker
Range of Bluetooth
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The
MatchMaker
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The
MatchMaker
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The
MatchMaker
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The
MatchMaker
Name NickGender maleAge 22Marital Status Single - never marriedBody Type AthleticHeight 6'Eyes BlueHair BolndEthnicity caucasionSmoking noDrinking SociallyHave Kids noWant (more) kids don’t knowEducation Some CollegeEmployment Status StudentOccupation Student/ComputerrelatedIncome less than $25,000Religion ChristianAttend Services RarelyPolitical Views Middle of the roadAstrology TaurusLanguages English
Compare Data
About My Match CriticalGender preferences Y woman seeking manAge Y 18-25Marital Status N Single - never marriedBody Type N slim,average,athleticHeight N 5'5"- 6'3"Eyes N anyHair N anyEthnicity N caucasianSmoking N noDrinking N noHave Kids N anyWant(more)kids N yes,don't knowEducation N highschool or beyondEmployment Status N Full-time,Part-time,Self-employed,StudentOccupation N anyIncome N anyReligion Y Christian,None/AgnosticAttend Services Y weeklyPolitical Views N anyAstrology N anyLanguages N English
11/12/03 CS 410 (Milestones) 19
The
MatchMaker
11/12/03 CS 410 (Milestones) 20
The
MatchMaker
Name NickGender maleAge 22Marital Status Single - never marriedBody Type AthleticHeight 6'Eyes BlueHair BolndEthnicity caucasionSmoking noDrinking SociallyHave Kids noWant (more) kids don’t knowEducation Some CollegeEmployment Status StudentOccupation Student/ComputerrelatedIncome less than $25,000Religion ChristianAttend Services RarelyPolitical Views Middle of the roadAstrology TaurusLanguages English
Compare Data
About My Match CriticalGender preferences Y woman seeking manAge Y 18-25Marital Status N Single - never marriedBody Type N slim,average,athleticHeight N 5'5"- 6'3"Eyes N anyHair N anyEthnicity N caucasianSmoking N noDrinking N noHave Kids N anyWant(more)kids N yes,don't knowEducation N highschool or beyondEmployment Status N Full-time,Part-time,Self-employed,StudentOccupation N anyIncome N anyReligion Y Christian,None/AgnosticAttend Services N weeklyPolitical Views N anyAstrology N anyLanguages N English
11/12/03 CS 410 (Milestones) 21
The
MatchMaker
11/12/03 CS 410 (Milestones) 22
The
MatchMaker
11/12/03 CS 410 (Milestones) 23
The
MatchMaker
Prototype Decide on how the database will look Create computer end input Software /
GUI Decide on how Matchmakers will
analyze the database / exchange information
Make software to run on a PC the way it would run on MatchMaker Device
11/12/03 CS 410 (Milestones) 24
The
MatchMaker
Proof of Concept– Phase 1
Test 1 Use computer GUI screens to create
two test profiles Set up two computers with Bluetooth
devices run through simulated MatchMaker link and exchange of databases
11/12/03 CS 410 (Milestones) 25
The
MatchMaker
11/12/03 CS 410 (Milestones) 26
The
MatchMaker
Test 3 Test functionality when 9
MatchMakers come in contact with each other at once
11/12/03 CS 410 (Milestones) 27
The
MatchMaker
Management Plan 4 Phases of Organization
Phase 0: Project Conception (77 days) Phase 1: Feasibility/ Prototype (111 days) Phase 2: Plan-Detailed Specifics (212
days) Phase 3: Production Phase (127 days)
Program Duration: 527 days [End of Production… August 2005]
11/12/03 CS 410 (Milestones) 28
The
MatchMaker
Phase 0 Project Staff
11/12/03 CS 410 (Milestones) 29
The
MatchMaker
Phase 0 Tasks & Deliverables
TasksDays
Start Date
End Date
Initial Conception5 09/04/0
309/09/03
Solution and Problem Research20 09/09/0
309/29/03
Primary Feasibility Research20 10/01/0
310/20/03
Feasibility Documentation20 10/01/0
310/20/03
Feasibility Presentation1 10/28/0
310/28/03
Market Research and Analysis10 10/29/0
311/09/03
Milestone Documentation15 11/01/0
311/16/03
Milestone Presentation1 11/12/0
311/12/03
Web Page Development20 10/28/0
311/27/03
Final Proposal Review20 11/10/0
311/30/03
Approval Presentation 1 12/8/03 12/8/03
Final Web Page Review 1 12/8/03 12/8/03
Phase 2 SBIR Documentation Review
112/8/03 12/8/03
Length: 77 days/ ODU Fall (2003) Semester
Phase 0 Deliverables Feasibility Milestones SBIR Approval for
Phase 2 MatchMaker Web
Page
11/12/03 CS 410 (Milestones) 30
The
MatchMaker
Phase 1 Project Staff
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The
MatchMaker
Phase 1 Tasks & Deliverables
Length: 111 days/ ODU Spring (2004) Semester
Phase 1 Deliverables Prototype Design Independent Market
Research Initial Software
Testing SBIR Approval for
Phase 2
TasksDay
sStart Date
End Date
Software Design 45 12/15/03 2/15/04
Prototype Hardware Design 45 12/15/03 2/15/04
Software Development: Java Applet
431/15/04 3/15/04
Hardware Design Testing 15 2/18/04 3/5/04
Prototype Hardware Review 5 3/6/04 3/11/04
Software Development: USB 43 1/15/04 3/15/04
Software Testing 20 3/19/04 4/8/04
Software Review 4 4/9/04 4/13/04
Prototype Integration 6 4/15/04 4/21/04
Prototype Testing 5 4/23/04 4/28/04
Prototype Integration Review 2 4/29/04 4/30/04
Updated Marketing Plan Review 1 3/15/04 3/15/04
Phase 2 SBIR Write Up 5 4/10/04 4/14/04
Phase 2 SBIR Documentation Review
14/15/04 4/15/04
SBIR Presentation 1 5/15/04 5/15/04
11/12/03 CS 410 (Milestones) 32
The
MatchMaker
Phase 2 Project Staff
11/12/03 CS 410 (Milestones) 33
The
MatchMaker
Phase 2 Tasks & Deliverables
Length: 212 days/ ODU Summer (2004) Semester
Phase 2 Deliverables Preliminary Sales
Contracts Cruise Line
Questionnaire Testing (HW/SW)
Shock On Sight Testing
TasksDay
sStart Date
End Date
Budget Analysis for Phase 1 60 05/15/04 07/15/04
Training Guidelines for Maintenance Personnel
1506/20/04 07/05/04
Software Testing 210 5/16/04 12/16/04
Hardware (Shell) Construction 144 5/30/04 10/24/04
Construct Cruise Line Questionnaire
457/01/05 8/16/05
Preliminary Product Sales Contract
4505/30/04 07/14/04
Market Analysis: Open Sale 120 07/01/04 10/01/04
Test Analysis 30 12/01/04 01/01/04
Final Pre-Production Product Review
1001/01/05 01/15/05
11/12/03 CS 410 (Milestones) 34
The
MatchMaker
Phase 3 Project Staff
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The
MatchMaker
Phase 3 Tasks & Deliverables
Length: 127 days Phase 3
Deliverables Sales Contracts
Finalized HW Outsource
Produces Units Maintenance
Trainers Online Product Release to
General Public
TasksDays Start
DateEnd Date
Instruction of Maintenance Trainers
157/4/05 7/22/05
Tech Support Contract Signed with Cruise Line
13/22/05 3/22/05
Sales Contract Finalized 1 3/22/05 3/22/05
Production Of Units (Via Hardware Outsource)
903/28/05 7/29/05
Advertising Analysis- Open Market
606/6/05 8/26/05
Trainer’s Initial Training 15 7/4/05 7/22/05
Product Reaches General Public 1 8/31/05 8/31/05
11/12/03 CS 410 (Milestones) 36
The
MatchMaker
Project Calendar
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The
MatchMaker
What’s After Production New Customers To Target
Other Cruise Lines General Public
Summer, 2005 Production Out Years
Dependant on Market Saturation Point Cruise Lines: 2 years after production
starts (2007) General Public: 4 years after Production
(2009)
11/12/03 CS 410 (Milestones) 38
The
MatchMaker
Evaluation Plan Project Assessment
End of Each Phase Success/ Failure, and Timeliness
Testing Review (Hardware and Software)
End of Phases 2 Market Analysis
Phase 2 & 3: Contract Analysis (Cruise Lines)
End of Phase 3: Target Advertising Analysis
Can Product can be sold to public?
11/12/03 CS 410 (Milestones) 39
The
MatchMaker
Funding Plan Based on…
Staff Salaries SBIR Funding
(Phases 1 & 2) Through National
Science Foundation Required Resources Time Until Phase
Completion
11/12/03 CS 410 (Milestones) 40
The
MatchMaker
Phase 1 Budget
Phase 1 Budget $100,794.07
29%
7%
11%12%
12%
12%
1%2%
2%2%0%
10%
Hardware Engineer III
Software Testers
Nicholas Hundstad
Craig Gilkey
Mike Urban
Mike Pereras
Laptops
Development
Workstation
Server (linux)
Bluetooth USB interface
Microsoft Developer Kit
11/12/03 CS 410 (Milestones) 41
The
MatchMaker
Phase 1 Budget ItemsPhase 1 4 monthsHardware Engineer III 1 64,313.00$ 90,038.20$ 30,012.73$ Software Testers 2 10,000.00$ 20,000.00$ 6,666.67$ Nicholas Hundstad 1 25,000.00$ 35,000.00$ 11,666.67$ Craig Gilkey 1 25,000.00$ 35,000.00$ 11,666.67$ Mike Urban 1 25,000.00$ 35,000.00$ 11,666.67$ Mike Pereras 1 25,000.00$ 35,000.00$ 11,666.67$ Laptops 1 1,000.00$ 1,000.00$ Development 1 2,000.00$ 2,000.00$ Workstation 4 600.00$ 2,400.00$ Server (linux) 1 2,000.00$ 2,000.00$ Bluetooth USB interface 2 24.00$ 48.00$ Microsoft Developer Kit 1 10,000.00$ 10,000.00$
100,794.07$
SBIR Funding: $100,000
11/12/03 CS 410 (Milestones) 42
The
MatchMaker
Phase 2 BudgetPhase 2 Budget $398,853.60
12%
15%
13%
21%3%
5%
5%
5%
5%0%1%2%
5%8%
Mechanical Engineer II
Hardware Engineer III
Contract Administrator/ MarketingConsultantLegal Consultant/ Attorney
Software Testers
Nicholas Hundstad
Craig Gilkey
Mike Urban
Mike Pereras
Laptops
Development
Bluetooth Developer Kit
Travel Expenses
Trial Product
11/12/03 CS 410 (Milestones) 43
The
MatchMaker
Phase 2 Budget ItemsContract Administrator/ Marketing Consultant 1 59,830.00$ 83,762.00$ 55,841.33$ Legal Consultant/ Attorney 1 92,719.00$ 129,806.60$ 86,537.73$ Software Testers 2 10,000.00$ 20,000.00$ 13,333.33$ Nicholas Hundstad 1 25,000.00$ 35,000.00$ 23,333.33$ Craig Gilkey 1 25,000.00$ 35,000.00$ 23,333.33$ Mike Urban 1 25,000.00$ 35,000.00$ 23,333.33$ Mike Pereras 1 25,000.00$ 35,000.00$ 23,333.33$ Laptops 2 1,000.00$ 2,000.00$ Development 2 2,000.00$ 4,000.00$ Bluetooth Developer Kit 1 10,000.00$ 10,000.00$ Travel Expenses 1 20,000.00$ Trial Product 300 121.00$ 36,300.00$
435,153.60$
SBIR Funding: $750,000
11/12/03 CS 410 (Milestones) 44
The
MatchMaker
Phase 3 Budget
Phase 3 $240,420.93
11%
12%
12%
18%3%
24%
5%5%
5% 5%
Mechanical Engineer II
Hardware Engineer III
Contract Administrator/Marketing ConsultantLegal Consultant/ Attorney
Software Testers
Maintenance Trainers
Nicholas Hundstad
Craig Gilkey
Mike Urban
Mike Pereras
11/12/03 CS 410 (Milestones) 45
The
MatchMaker
Phase 3 Budget ItemsPhase 3 4 monthsMechanical Engineer II 1 57,624.00$ 80,673.60$ 26,891.20$ Hardware Engineer III 1 64,313.00$ 90,038.20$ 30,012.73$ Contract Administrator/ Marketing Consultant 1 59,830.00$ 83,762.00$ 27,920.67$ Legal Consultant/ Attorney 1 92,719.00$ 129,806.60$ 43,268.87$ Software Testers 2 10,000.00$ 20,000.00$ 6,666.67$ Maintenance Trainers 4 31,604.00$ 176,982.40$ 58,994.13$ Nicholas Hundstad 1 25,000.00$ 35,000.00$ 11,666.67$ Craig Gilkey 1 25,000.00$ 35,000.00$ 11,666.67$ Mike Urban 1 25,000.00$ 35,000.00$ 11,666.67$ Mike Pereras 1 25,000.00$ 35,000.00$ 11,666.67$
240,420.93$
11/12/03 CS 410 (Milestones) 46
The
MatchMaker
Marketing Plan Initial Market: Cruise Ships
Carnival: 20 Ships, NCL: 13 Ships Cruise Line Purchases Units from us
Rent them out to customer Typical Cost: Cruise + Airfare = $1089.66
Typical Customer spends $230.20 on Drinks, Excursions, Services
Average number passengers: 2,045 Of which 54% are single
Of those: ~350 with a singles program Our Estimated Target Use per Cruise: 10 % Why 10%? Promoted during ticket sale and on ship
11/12/03 CS 410 (Milestones) 47
The
MatchMaker
21%
33%46%
Non Single
Singles Not Witha SinglesProgramSingles with aSingles Progam
10%
44% 46% Other Singles
Non Singles
Singles UsingDevice
11/12/03 CS 410 (Milestones) 48
The
MatchMaker
Competition Matrix
Yahoo! Personals ● ● ● ●* ● ● ●
Match.com ● ●* ●* ● ●* ● ●+ *eHarmony ● ●* ● ●
Kiss.com ● ● ●* ● ● +
Lavalife ● ● ● ●* ●
uDate ● ● ● ●* ● ●
SMS ● ● ● ●* ● ●* ● ●*
AmericanSingles ● ● ● ●* ● ● ●
Gaydar ● ● ● ● ~$50
Lovegety ● ● ● ● ~$21
Crusie Ships ● ● ~$1000
The cs410 MatchMaker ● ● ● ● ● ● ● + ● ● ~$150
* - Pay for Service+ - Possible feature
11/12/03 CS 410 (Milestones) 49
The
MatchMaker
Marketing Strategy Test/ Trial run: 300 units on 1 Ship
Near End of Pre-Production (Phase 2) Through a Singles Cruise Agency
Large Organized Group Exit Survey of Participants
During Cruise Ticket Sale Tack Questionnaire Onto Cruise Line Initial
Customer Information Form Personal Data Collected for Device Arrival: Device Preprogrammed with Data
11/12/03 CS 410 (Milestones) 50
The
MatchMaker
$0$100,000$200,000$300,000$400,000$500,000$600,000$700,000
Phase 1 Phase 2 Phase 3 1stQuarter
2ndQuarter
3rdQuarter
4thQuarter
2nd year 2ndQuarter
OverheadProfits
Return on Investment
11/12/03 CS 410 (Milestones) 51
The
MatchMaker
Profit Analysis Initial Market Unit Cost:
$209.95 Selling to Singles on Cruise: $225.95
Production Cost: $121.35 Profit Per unit: $88.60
Number Sold to Meet Cost: 8,686 Units (Based on Cost: $770,068.60)
Initial Production: 10,000 Units
Future Production:Initial Market Analysis + Test Surveys
11/12/03 CS 410 (Milestones) 52
The
MatchMaker
Incentive for Cruise Ship to Buy Cruise Line Buys (1) Unit: $209.95
Rents to Each Customer: $25 Unit is Paid for in 10 Months (10 uses)
PROFIT for the Cruise Line from that point onCost vs Profit: Cruise Ships
$0
$50
$100
$150
$200
$250
$300
$350
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
CostProfit
11/12/03 CS 410 (Milestones) 53
The
MatchMaker
Secondary Markets General Single Population
34.7 million singles between the ages of 20 and 44
Release: August 2005 Advertising Analysis: Phase 2 & 3
Bluetooth Devices Download MatchMaker program onto
a PDA, Cell phone or other Bluetooth enabled device
11/12/03 CS 410 (Milestones) 54
The
MatchMaker
Contract Aspects Contractual Agreement
Will sell x devices to Cruise Line companies Will offer a 90-day manufacturer’s warranty Disclaimer
FCC compliance Will apply during Phase I testing
Manufacturer’s Contract Contract for mass-production in Phase II
11/12/03 CS 410 (Milestones) 55
The
MatchMaker
Product Disclaimer Will not guarantee successful
relationships Will not guarantee honest compatibility
data transmission Will not prevent “stalking” Will not give pick-up lines Will not replace device if improperly
handled (i.e. abuse, negligence, mishandle, misuse)
11/12/03 CS 410 (Milestones) 56
The
MatchMaker
Risks Societal
Fear that it could be used as a prostitution tool (WiredNews, 2003)
Stalkers ‘Star Trek Convention’ Effect
Financial Lack of Interest on the Part of
Cruise Lines No Secondary Market (Joe Public)
11/12/03 CS 410 (Milestones) 57
The
MatchMaker
Risks Managerial Risks
Few breaks in schedule Technical Risks
Bluetooth technology Schedule Risks
FCC Approval is Delayed (red tape)
Unforeseen Production Delays
11/12/03 CS 410 (Milestones) 58
The
MatchMaker
Conclusion The MatchMaker Project
On Schedule Staff is Available Meets SBIR Funding Request Can reach Production in 20 months
time Budget Market is ripe for the picking
11/12/03 CS 410 (Milestones) 59
The
MatchMaker
Any Questions? Thank you for your time!
