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LA.JR17309.brandportfolio.L102S.indd 1 2/8/18 7:49 AM
Since 1933, the story of Lacoste has mirrored that of
its founder, René Lacoste, the French tennis legend
who revolutionized the everyday wardrobe. Today,
the Lacoste spirit is the expression of modern,
sport-inspired French style, with Lacoste’s values
of sporting elegance and fair play now expressed
by the legendary tennis player Novak Djokovic, the
New Crocodile.
Lacoste’s eyewear collection combines technical
quality with contemporary style to create a
sophisticated, versatile look that mirrors the
brand’s heritage and dynamic, sporty character.
Refined materials are used to create lightweight yet
functional styles, with elegant color combinations
and unique stylized logos. The details are inspired
by 1980s style graphics and iconic Lacoste clothing.
KEY WORDS:
Authentic, Sport-Inspired, Colorful, French,
Unpretentious, Elegant, Active, Understated, Classic
KEY DETAILS:
Retro Styling, Color Blocking, Magnetic Technology,
Stripes, Piping
KEY MATERIALS:
Metal, Multi-Layer Acetate, Plastic, Rubber Temples