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The Johnsonian's Media Kit
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MEDIA KIT•
THE JOHNSONIAN
2012 • 2013
INTRODUCTION
T he Johnsonian is Winthrop University’s weekly student newspaper. We publish 2,500 to 3,000 copies each Thursday,
excluding school breaks and exams.
We strive to reach all students with a variety of content: from campus news to opinion; arts and culture to science and technology. It is our mission to provide relevant and interesting content to our readers, so that they are both informed and entertained. The Winthrop audience is diverse, much like The Johnsonian.
As Winthrop University grows, so too does the demand for an accurate source of relevant information. With a new mobile site and an updated website, The Johnsonian fills this need and is the most efficient source of reaching thousands of Winthrop University readers.
Amanda PhippsEditor in Chief
TABLE OF CONTENTS
Demographics ........................................................ 4
Print Rates ............................................................. 6
Print Sizes .............................................................. 7
Print Discounts ....................................................... 8
Other Print Options ................................................ 9
Online Rates ........................................................... 10
Online Sizes ............................................................ 11
Integrated Marketing Packages ............................. 13
Distribution Sites ................................................... 14
Publication Schedule .............................................. 16
Ad Production ........................................................ 18
Ad Provisions ......................................................... 19
Contact Info ........................................................... 20
DEMOGRAPHICS
“If we cannot end now our differences, at least we can help
make the world safe for diversity.”
- John F. Kennedy
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STUDENT BODYRATIO
TOTAL ENROLLMENT
DIVERSITY
32%MALE
68%FEMALE
5,913STUDENTS
Students come to Winthrop from 41 states, and 40 countries.
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PRINT RATES
CAMPUS .......................... $5.00/column inch
LOCAL ................................ $5.50/column inch
NATIONAL ........................ $6.33/column inch
PREMIUMSFull color ............................... $200 (per contract rate)Choice placement .................. 15%Back Page ............................. 20%
The Johnsonian is always open to advertising trades between the publication and its clients. To inquire about a trade agreement, please contact [email protected]
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PRINT SIZES
6 COL X 10”(12” X 10”)Half Page
3 COL X 10”(5.9” X 10”)
Quarter Page
3 COL X 5”(5.9” X 5”)
Eighth Page
2 COL X 5”(3.8” X 5”)
1 COL X 5”
(1.8” X 5”)
Technical Column Sizes1 .................................. 1.8611 in.2 .................................. 3.8889 in.3 .................................. 5.9167 in.4 .................................. 7.9444 in.5 .................................. 9.9722 in.6 .................................. 12 in.
The examples pictured above are the most popular print advertising dimensions. They are not representative of The Johnsonian’s full range of sizing options. Advertisers have the ability to choose any sizing options, with a minimum size of 1 column X 5 inches.
$300/ $330/ $357Campus/ Local/ National
75/ 82/ 89
50/ 55/ 5925/27/29 150/ 165/ 178
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PRINT DISCOUNTS
FREQUENCY DISCOUNTS4 or more ......................................... 10%8 or more .......................................... 15%
PAYMENT DISCOUNTSPay in full ......................................... 10%
NEW CUSTOMER DISCOUNTSPurchasing 4 or more ....................... 5%Purchasing 8 or more ........................ 10%
Discounts may be combined to a maximum total discount of 25%. Discount is taken off the contract total. Frequency discounts require advertising to be purchased on the same contract, but do not require ads to run consecutively. To receive “Pay in full” discount, advertiser must pay full contract sum prior to the first advertisement’s run.
DESIGN WORK IS
FREEW/ ANY AD PURCHASE
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OTHER PRINT OPTIONS
INSERTS1,000 ............................................ $502,500 (full run) .............................. $124
Inserts must be pre-printed on 8.5” by 11” sheets, with a proof submitted to The Johnsonian 7 days before run for approval. Contact [email protected] for more information on advertising inserts.
L-SHAPECampus ......................................... $225
Local ............................................. $250
National ........................................ $300
For more information on L-shape technical sizing and specifications, contact [email protected]
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ONLINE RATES
HOME PAGE ADSMedium rectangle ........................... $30/weekWide skyscraper ................................ $45/weekLeaderboard ................................... $60/week
SECTION-SPECIFIC ADSAvailable upon request
RUN-OF-SITE ADSAvailable upon request
FACEBOOK ADSTargeted offers ........................... $20
Targeted offers are 3 day promotions that run through The Johnsonian’s facebook profile. They are sent and available to The Johnsonian’s friends on Facebook, and their friends. Contact [email protected] for more information on Facebook advertising options.
Online advertising may be combined with print for packaged discounts. See page 13 for more information on integrated marketing packages. Online pricing is subject to change. Check mytjnow.com for updated pricing information.
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ONLINE SIZES
Medium Rectangle(300 X 250 px)
Wide Skyscraper
(160 X 600 px)
Leaderboard(728 X 90 px)
The examples pictured are the most popular standards for online advertising. Additional sizing options are available.
Online advertising runs on a 7 day cycle. Advertiser’s may choose desired starting date, but may not break and restart cycle. With the purchase of multiple weeks, advertisments are not restricted to consecutive weeks.
All online advertising purchases come with the option of free design work. This is limited to stationary designs. If dynamic ads are requested, advertiser must provide designs and coding.
Contact [email protected] for more information on online advertising options.
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One of the most efficient ways to reach the Winthrop audience is through Integrated Marketing Packages. You pick the amount you want to spend, we design your campaign, and you save big. All of this while getting your message out to thousands of readers.
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INTEGRATED MARKETING PACKAGES
GARNET PACKAGE$1,000• Offers10%discount• Freedesignwork
Ourentrylevelpackageisagreatwaytogetyourmessageoutatapricethatwon’tbreakthebank.
SILVER PACKAGE$1,500• Offers12%discount• Freedesignwork• 1/2pricefullcolorprinting
Oursecondtierpackagegetsyoubroadercoverageanddeeperpenetra-tionacrossmultiplemediums.
GOLD PACKAGE$2,000• Offers15%discount• Freedesignwork• 1/2pricefullcolorprinting
Ourthirdtierpackagegetsyouevenmorecoverage,withbiggerdiscountstogetyourmessageheard.
EAGLE PACKAGE$3,000• Offers20%discount• Freedesignwork• Freefullcolorprinting• 3freeFacebookoffers
Ourbestpackagepullsnopunches.Itoffersyouthebroadestcoverageacrossallmediums,withthebestdiscounts.
PLATINUM PACKAGE$2,500• Offers17%discount• Freedesignwork• Freefullcolorprinting• FreeFacebookoffer
OurPlatinumPackageisoneofthebestchancesyouhaveofreachingtheWinthropmarket,andgettingyourmessageheard.
O urintegratedmarketingpackagesareagreatwaytoreachtheWinthrop
market,whilereceivingourbestdiscounts.Witheachpackageyouwillreceiveatailoredmarketingcampaignthatwilldeliveryourmessageacrossmultiplemediums.
Eachintegratedmarketingpackageincludesatleastonlineandprintadvertising,withadditionalmediumsavailablewithpremiumpackages.
Formoreinformationonintegratedmarketingpackages,[email protected]
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DISTRIBUTION SITES
A. Memorial Circle B. Alumni DriveC. Tillman Loop D. Founders LaneE. Presidents Circle F. Ebenezer AvenueG. Park Avenue H. Senior CircleJ. Scholars Walk K. Heritage Lane
............ Papers distributed in this building
............ Papers not distributed in this building
photo courtesy of Winthrop University
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2012-2013 PUBLICATION SCHEDULE
AUGUST SEPTEMBER OCTOBER
NOVEMBER DECEMBER JANUARY
APRILMARCHFEBRUARY
S M T W R F S S M T W R F S S M T W R F S
S M T W R F S S M T W R F S
S M T W R F S S M T W R F S S M T W R F S
S M T W R F S
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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
*Publication dates in white
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ADVERTISING PRODUCTION
AD SUBMISSIONS• Ads must be sent by the Friday prior to scheduled publication date• Ads must be sent in .JPG, .TIFF, .BMP, or .PDF formats• Ads must be set to exact technical sizing to avoid distortion and stretching• Ads must have a minimum resolution of 300dpi
PRODUCTION DEADLINES• Proof requests must be sent by the Friday prior to scheduled publication date
• Ad cancellations must be sent by the Monday prior to scheduled publication date
INTELLECTUAL PROPERTYAdvertising design and production is a complimentary service of The Johnsonian. Any and all artwork designed by our designers are not to be used outside of The Johnsonian without expressed written consent.
One time use charge ......................... $100
Unlimited use charge ........................ $300
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ADVERTISING PROVISIONS
01 Billing for advertising is on a monthly cycle. Payment is due
10 days after the date of invoice.
02 If an account becomes delinquent, the advertiser is respon-
sible for collection costs.
03 All submitted advertising is subject to the approval of The
Johnsonian. We reserve the right to refuse any advertising content
that does not meet our standards of acceptance.
04 All tear sheet requests must be submitted within 45 days after
the publication date.
05 In the event that a purchased advertisement is not published,
the ad will be run in the subsequent issue, or an alternative adver-
tising agreement may be made at the discretion of the Advertising
Manager.
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THE JOHNSONIAN104 DiGiorgio Campus CenterWinthrop UniversityRock Hill, SC 29733
ADVERTISING STAFFRiley [email protected]
Bridgette [email protected]
Katharina [email protected]
Send general inquiries to [email protected]
CONTACT INFORMATION
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