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Kevin Attard

EE&CIS Channel Sales Director - JD Edwards

The JD Edwards Session KeynoteMission. Manifest. Market. Message.

The following is intended to outline our general

product direction. It is intended for information

purposes only, and may not be incorporated into any

contract. It is not a commitment to deliver any

material, code, or functionality, and should not be

relied upon in making purchasing decisions.

The development, release, and timing of any

features or functionality described for Oracle’s

products remains at the sole discretion of Oracle.

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Topics

� MissionContinuous Product Investment for all Customers

� ManifestJD Edwards Since OpenWorld 2008. Beyond Today.

� MarketSelect JD Edwards Market Stories and Statistics

� MessageTake Home Three Key JD Edwards Messages

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Welcome!Our Community. Assembled Together at Oracle Day.

Customers ■ Prospects ■ Partners

Across Industries ■ Across Geographies

CxOs ■ Process Owners ■ Technical Staff

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Mission.

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Drive JD EdwardsDrive JD Edwards’’ customer success customer success

through Oraclethrough Oracle’’s investment in our s investment in our

applications and tools while leveraging other applications and tools while leveraging other

Oracle products, to meet common business, Oracle products, to meet common business,

core industry and popular technology needs core industry and popular technology needs

by delivering software engineered for value, by delivering software engineered for value,

low ownership costs, and high quality for all low ownership costs, and high quality for all

customers, regardless of size or geography.customers, regardless of size or geography.

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Values and DNA

� Rapid time-to-value

� Low total cost of

ownership (TCO)

� Flexible configuration

rather than

customization

� Product scalability for

company growth

� Popular technology

choices

� Extend capabilities using

packaged integrations

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Manifest.

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Industry Experience Around the Globe Since 1996

Manufacturing

and Distribution

Asset

Intensive

Project

Oriented

General

Business

• Consumer Goods

• Industrial Manufacturing

• Life Sciences

• Automotive

• Wholesale Distribution

• Retail

• Natural Resources

• Pulp and Paper

• Chemicals & Lubricants

• Construction

• Homebuilding

• Commercial Real Estate

• Government Contracting

50%

17%

22%

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Active Customers in All Oracle Industry Segments

� Aerospace and Defense

� Automotive �

� Chemicals �

� Communications

� Consumer Products �

� Education and Research

� Engineering and Construction �

� Financial Services

� Healthcare

� High Technology

� Industrial Manufacturing �� Life Sciences� Media and Entertainment� Natural Resources �� Oil and Gas �� Professional Services� Public Sector� Retail �� Travel and Transportation� Wholesale & Distribution �

� Lead product for Oracle worldwide ERP sales in one or more sub-segments

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Choice.Run JD Edwards EnterpriseOne with Popular Technologies

Database

Hardware

O/S

Browser

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An Enterprise Solution Built for Choice and Growth

Common, Integrated

Technology Platform

Modules

(Business Applications)

Hardware

Integrate to other Oracle

or other Company

Products if Desired

Database +

Operating System +

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Scale.Technology: Add Capacity with Initial System Design

Initial go-live

+ +Phase 2

Phase 3+ +

Phase 4+

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Announcing.

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Ongoing Investment. Ongoing Product Delivery.JD Edwards EnterpriseOne Release History – Apps, Tools

9.08.128.11

SP18.0Xe

B7.3.3B7.3.2B7.3.1

1996 1997 1998 1999 2000 2001 2002 2005 2006 2008

B7.1.2

8.9 8.10 8.11OneWorld

Xe v2 � ERP8 ERP9

8.988.968.95 8.98.1

Tools 24

8.9 8.93 8.94 8.97

2007 2009

Applications

Tools

2003 2004

8.92

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JD Edwards News at Oracle OpenWorld 2009Continued Oracle Investment Yields New Dividends

More profitability with larger

margins, deeper audit, report

and compliance capabilities

� JD Edwards EnterpriseOne 9.0 Update 1

Better enterprise management,

collaboration and queries� JD Edwards EnterpriseOne Tools 8.98.2

Deeper insight into financial

activities across the enterprise

� Oracle BI Financial Adapter for

JD Edwards World using OBIA 7.9.6.1

More best-in-class operational

capabilities with packaged

Oracle integrations (AIA PIP)

� SCM: Value Chain Planning for JDE E1

� PPM: Primavera P6 for JDE E1

� PLM: Agile PLM for JDE E1

� CRM: Oracle CRM On Demand for JDE W

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New JD Edwards Product Release SummaryOracle OpenWorld 2008 to Oracle OpenWorld 2009

JD Edwards

EnterpriseOne

9.0 and

T8.98

JD Edwards

World

A9.2

JD Edwards

EnterpriseOne

T 8.98.1

JD Edwards

EnterpriseOne

9.0u1 and

T8.98.2

New modules 1 1 0 0

Integrations

and adapters2 1 1 3

New features 437 218 18 31

Customer driven

enhancements411 201 11 16

Target industries

�Projects and

Services

�M+D

�Agribusiness

�Projects and

Services

�M+D

�N/A �Projects and

Services

9/08

4/09

5/09

10/09

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Support News1 Yr Extended Fee Waived: JD Edwards EnterpriseOne 8.11

IndefiniteApr 2014Apr 2012Apr 20118.12

IndefiniteSep 2017Sep 2015Sep 20149.0

IndefiniteDec 2012 �Dec 2010Dec 20098.11

IndefiniteN/AJun 2010Jun 20098.10

IndefiniteN/ASep 2009(expired)8.9

IndefiniteN/ADec 2013Dec 2013Xe, 8.0

SustainingExtendedTax, Reg, LegPremierRelease

JD Edwards EnterpriseOne Support Plans

� Extended support fee waived for first year period Jan 2010 to Dec 2010

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Publishing NewsOracle BI Publisher – The New Standard for JD Edwards

� Best-in-class Oracle BI Publisher is now the standard for

JD Edwards (restricted license)News

� Contact Oracle Global Support or visit the web @

Oracle MetalinkDetails

� Rich content and high fidelity format reporting

� Enterprise data output via alternate delivery channels

� Ad-hoc end user report generation

� Focused platform for extending JD Edwards capabilities

for Oracle BI Publisher through a continuation of tooling

enhancements and, development and delivery of pre-

packaged templates for additional JD Edwards' data.

Value

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Resource NewsLearn More Information on the Web about JD Edwards

Customer and Partner Information Portal (CPIP)

http://www.oracle.com/applications/jd-edwards-

enterpriseone-information-portal.html

� Upgrade and migration resources

� Minimum Technical Requirements (MTR)

document

� OU training

� Partner directories and Oracle Accelerators

� New! Document library

JDE E1 home: www.oracle.com/applications/jd-edwards-enterpriseone.html

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Metrics Manifested. An Example.

What

Faster

job status inquiryperformance for retrieving

project status information quickly

WhoProject managers and

contract administrators

ReleaseJD Edwards EnterpriseOne

9.0 Update 1

Results

Rates improved

75% to 90%over previous release inquiries.

9.09.0

update 1

update 1

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More Global Business Support.JD Edwards EnterpriseOne for Worldwide Operations

Advanced Enterprise Management Utilities

Better system management and performance for any

size JD Edwards EnterpriseOne customer.

�Increase system availability

�Increase performance

�Lower system administration effort which lowers TCO

For Applications 8.11, 8.12 and 9.0

Fun Fact

92 customer downloads in first 8 hours after GA Tools

8.98.2

8.98.2

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More Platform Certifications.JD Edwards EnterpriseOne

8.98.2

8.98.2

Oracle Fusion Middleware 11g on Linux

Oracle Database 11g R2 on Linux

Oracle Service Bus Certification

Oracle Web Services Manager Certification

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Today’s JD Edwards Architecture.Enabling End-to-End Business Processes

Oracle Edge Apps Oracle BI Apps

Oracle Training Applications (UPK)

Oracle BIEEOracle AIA

Oracle

Oracle SaaS Oracle EPM

Microsoft IBM

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Using Best-in-Class Applications to do MoreOracle AIA Brings Specialization into JD Edwards

SCM

Oracle Value Chain PlanningAugust 2009 – JD Edwards EnterpriseOne

Demantra Demand Management – Demantra Trade

Promotions – Strategic Network Optimization –Production Scheduling – Advanced Supply Chain Planning

– Advanced Planning Command Center –Inventory Optimization – Collaborative Planning

EPPMOracle Primavera P6October 2009 – JD Edwards EnterpriseOne

PLMOracle Agile PLMOctober 2009 – JD Edwards EnterpriseOne

CRMOracle CRM On DemandOctober 2009 – JD Edwards World

January 2009 – JD Edwards EnterpriseOne

AIAAIA

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CRM NewsOracle CRM On Demand �AIA� JD Edwards EnterpriseOne

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Using Best-in-Class Applications to do MoreOther Oracle Brings Specialization into JD Edwards

VM � Oracle VM Templates for JDE E1

Team

Collaboration� Utilize collaboration across the enterprise

More BI� Supply Chain (Inventory) and Order Mgmt

JD Edwards EnterpriseOne and JD Edwards World

Localizations � Continued enhancements

9.0 Update x

� Manufacturing and Distribution Module for

Apparel Firms: Size, Style, Color, Collections

� Fulfillment Management Module

Tools 8.98.x

� Oracle 11g and Web Center for Portlets

� Copy and paste grid rows

� Related Information Framework

� Dynamic column customization

� Advanced Enterprise Utilities II

� Embedded BI Publisher Improvements

� Usability – Alternative to ActiveX controls

Planned

Planned

Roadmap subject to change without notice. The above is intended for information purposes

and may not be incorporated into a contract.

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Market.

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Market Validation Confirms Investment Strategy

�New

�Returning

�Existing

�License Growth

�Additional Product

� Integrations

�Upgrades

�Migrations

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79%79%JD Edwards EnterpriseOne customers

working with current releases (8.11, 8.12,

9.0)

60%60% Faster uptake rate of release 9.0 over 8.12

(based on months from GA)

18%18% JD Edwards World customers working with

current releases (A9.1 and A9.2)

14%14% JD Edwards EnterpriseOne customers

working with release 9.0

Continued Momentum Forward to New ReleasesBy the Numbers – Extensive Upgrades and Migrations

Data as of 31 August 2009

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"Our global efficiency re-engineering project remains on track and we

currently anticipate savings of approximately $10 million to $12 million

by the end of fiscal 2009 and additional savings of approximately

$13 million to $15 million by the end of fiscal 2010. A significant

component of our global efficiency re-engineering project is the

implementation of an Oracle financial accounting and order processing

system. During fiscal 2007, we successfully implemented the same

Oracle solution in our Greater China business."

E. Scott BeattieChairman, President and CEO

Elizabeth Arden

Source: 2008 Annual Report for Elizabeth Arden – page 8 (published May 2009)

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Message.

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Oracle and JD EdwardsTake Three Thoughts Home to Share Broadly

� Results! Ongoing Oracle Investments Deliver JD Edwards

Products – Oracle investments deliver added business value

across JD Edwards with nine releases encompassing new

modules and features. We’ve delivered a lot … more to come!

� Family! JD Edwards Customers are Oracle Customers –Leverage the Oracle portfolio with packaged integrations to

complementary best-in-class Oracle products and associated

technologies for operational improvements and increased

sales. Do more with the rest of the family!

� Upgrade! Maintain Currency and Gain Lower TCO – Adapt

new releases and Oracle technologies to keep your systems

current with productive users and drive ongoing total costs of

ownership down. It is easier than you think!

Copyright 2009, Oracle Corporation. All Rights Reserved.

COPYRIGHT