The International Water

Association

SHAPING OUR WATER FUTURE

WHAT IS THE IWA?

IWA IN NUMBERS, 2016-17

38

1

IWA SPECIALIST GROUPS 2016-17

IWA WORLD WATER CONGRESS,

BRISBANE 2016

IWA DEVELOPMENT CONGRESS,

BUENOS AIRES 2017

IWA EVENTS IN NUMBERS, 2017

36 Events, 25 Countries

1,250 Delegates at Water and Development Congress

315 Delegates at Leading Edge Technologies Conference

350 Delegates at Young Water Professionals Conference

6,185 Delegates at Specialist Group Events

9000 Delegates at all IWA Events

1000 Delegates at IWA ASPIRE

IWA PUBLISHING, 2016-17

MOVING FORWARD

thought leadership

IWA IS WELL PLACED TO HELP THE WATER SECTOR

NAVIGATE THROUGH A PERIOD OF RAPID CHANGE

Global Change: Adaptive solutions

Digital Water : IoT and automation

Circular Economy: Resource miners

IWA CAN MAKE A DIRECT CONTRIBUTION TO SDG’s

IWA CAN MAKE A CONTRIBUTION TO MOST SDG’s

IWA WILL INSPIRE A SMARTER APPROACH

Source: World Bank (2010) World Development Report 2009 Reshaping Economic Geography , second edition, pp. 35

IWA CAN HELP SHAPE CITES OF THE FUTURE IN

EMERGING ECONOMIES BY OFFERING A NEW WAY

Universities, innovative

technology providers Water Utilities

CAN IWA CAN HELP BRIDGE THE CHASM?

Bridging

the chasm

SPECIALIST GROUPS WILL BE THE CATALYZED

Water sector self-hypnotizes itself to change through dialogue and data

Opinion leaders

Researchers

Practitioners

Tech providers

Further strengthen and consolidate our contribution to thinking

and application of the circular economy

Develop new thinking to support the growing digital economy

Become a strong advocate for the SDG’s and share best

practice among its members and international water sector

Leverage our growing LDC membership and their context

specific expertise, to influence the urban transformation agenda

Provide a platform to promote research towards the invention,

development, and diffusion of new technologies and services

Thought LeadershipPrograms, Specialist Groups, Task Groups & Clusters

MOVING FORWARD

bespoke membership services

Individual(Academic)

Individual(Practice)

Corporate University

Young

Mid-Career

Mature Career

Retired

Low

Middle

High

Individual(Academic)

Individual(Practice)

Corporate University

Young

Mid-Career

Mature Career

Retired

Low

Middle

High

• What problem are we solving for mid-career practitioners from low-income countries.

• What motivates them to join IWA

Utilities(Public)

Utilities (Private)

ConsultantsTech

providers

Small

Medium

Large

Low

Middle

High

CORPORATE’s

MAIN VALUE PROPOSITION TO MEMBERS

• Supports their Professional Development

• Supports their Leadership Development

• Provides them with Networking opportunities

• Desire (Proud) to be associated with a prestigious, global,

‘Agenda Setting’ and influential water association

Personal marketing - Indicates to others professional

commitment (willingness to stay informed and up-to date)

Stay Inspired and Stay Motivated - proactive about learning

and discovering new things.

Strength in Numbers - access to an established support system

of experienced people who are motivated to get things done.

Fellowship – be part of a community of practice, camaraderie

and a way to connect to your fellow professionals

Pride and value - opportunity to contribute to the association by

working with and helping other members (mentoring)

Psychologically bond - enjoy and truly appreciates the value

delivered by the association

FOMO - fear of missing out

MAIN VALUE PROPOSITION TO MEMBERS

IWA SHOULD LOOK AT ALL ITS SERVICES

THROUGH THE PRISM OF ITS MEMBERS

• Identify clear membership segments and develop bespoke

membership services and engagement opportunities.

• Better utilize its channels (SG’s, events, publications etc.), to

strengthen professional & leadership development opportunities

• Better focus its programs so that they provide thought leadership

and are ‘Agenda Setting’ (attracts visionaries)

Make Engagement central use data analytics to improve members experiences

HOW DO WE DO THINGS IN THE FUTURE?

Events Professional Development (PD)

• Event sessions have clear objectives + learning outcomes

• Event sessions tasked to articulate CPD credentials

• Events offer formal and professional run training courses

Leadership Development (LD)• Clearer articulation of key roles at events and leadership benefits

• More transparency & equity in offering leadership roles at events

• Formal recognition provided for undertaking leadership roles at events

Networking (NT)• More systematic and purposeful networking opportunities at events

Agenda Setting (AS)• High-level Agenda Setting Forums

HOW DO WE DO THINGS IN THE FUTURE?

Programs Agenda Setting

• Objective should be thought leadership, agenda setting, imagineering

• Designed to attract visionary companies and research institutions, who

want to be associated with visionary programs

• Trademark/distinction/MO

• Production of green & white papers that reimagine the future of water mgt

• Creative workshops that help devise new or highly imaginative concepts

• Should aim to attract the interest of atypical organizations (Google, IBM,

PwC, Disney) and typical ones (Arups, Arcadis, C40, Rockefeller etc.)

CONTINUE TO DEVELOP LEADERS OF THE FUTURE

Young Water Professionals

Need a dedicated team

• 2-year hand-holding program (‘officer’ type training scheme)

• Develop community outreach/development type opportunities

(giving back to society), through others (WaterAid, WFP, EWB)

• Tailored reward and recognition programs

• Targeted professional, leadership and networking opportunities

• Tailored Social Media platform/offerings to meet their needs

• Clearly prescribed leadership roles – Events, SG, Boards/Committees

• Provide tailored relevant professional resources for career enhancement…..

• Support in transferable skills acquisition – strategic planning, public speaking…

• Suggest monthly readings (leadership, management, HBR)

MOVING FORWARD

regional growth

STRATEGIES FOR REGIONAL GROWTH

United States, Republic of Korea & China - potential to double their

membership (to equal penetration rates of top 8 IWA countries).

Argentina, Brazil, Columbia and Mexico are potential growth areas

in the America’s if IWA wishes to grow a Spanish/Portuguese offering.

South Asia - penetration rates very low. With focussed membership

drive, region could deliver 10-15% increase in IWA membership no’s

Africa – penetration rates very low. With focussed membership drive,

region could deliver 10-15% increase in IWA membership no’s

Governing Members – Could help develop regional initiatives and

regional content focus - ASPIRE, IWANA

And finally………..

Provide vision and inspiration on how water can create smart and

livable cities of the future (visionary thinkers + compelling speakers).

Convene a high level summit with City Officials to support the Cities

of the Future and its associated Water Wise Principles.

Provide a platform for showcasing success stories in relation to

SDGs and help build partnerships (SDG 17).

Provide innovative thinking around IWA’s key strategic areas, in

particular the circular and digital economy.

Demonstrate strong partnerships with the region (Nordic & Baltic)

Provide a congress that expands IWA’s reach to Industry &

Agriculture sectors

Advance the opportunities for Young Water Professionals and

Emerging Water Leaders

EXPECTATIONS FROM COPENHAGEN 2020

AND attract 10, 000 participants

We will have a growing and engaged membership, from all

continents and all age groups (in particular YWP’s).

We will view all or our activities through the prism of our members,

to ensure that we are maximizing member benefits.

We will offer bespoke membership services and engagement

opportunities, through the application of advanced data analytics

We will bring together the best scientific & practice minds, to tackle

the worlds most pressing water problems (particularly urban).

We will create platforms to bridge the chasm between researchers,

innovators & practitioners, to accelerate the adoption of innovation.

We will be more strategic in growing our global membership –need

‘mavens’ in the regions who are well-connected and influential.

IWA IN 5 YEARS TIME– A BRIGHT FUTURE

Thank you!

Follow @IWAHQ on Twitter and share your urban water vision using #WaterWiseCities

IWA-Connect Group: Cities of the Future