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PERFECT INSTALLATION PARTNER If you would like more information on how we can add value to your retail implementation project then please get in touch with a member of the team today. We all know that the cosmetics counter is the foundation of any department store. You only need to look at the figures. In such a highly competitive area of retail, and with recent research showing that 70% of purchase decisions are made instore, it is imperative that you get your cosmetics merchandising campaigns not only right but right first time. Lighting, furnishing and colour schemes all contribute to creating an effective instore experience, but how a brand or retailer implements their point of sale will have a major impact on how a customer spends their money. Working with an expert retail team will pay off in the long run as they will be able to work to strict deadlines without cutting corners. Implementing any retail marketing campaign requires expertise in a wide range of different disciplines, and partnering with one agency is a sure-fire way to ensure your entire campaign is managed effectively. They say that luck favours the best prepared and we believe success is determined by those who prepare and plan effectively. From out of town retail parks to city centre shopping centres, the logistics and complexity of getting kit, products and teams to the right store at the right time to complete a job should not be underestimated. For installations in multiple stores across the country and indeed Europe, retailers and brands must team up with a partner that won’t just facilitate the installation but handle storage and distribution too. Having robust and proven systems in place to manage stock, ensure kit isn’t damaged and carry out thorough quality control checks are essential to deliver a successful instore marketing campaign. A close partnership with an experienced retail implementation team will allow brands and retailers to save costs and achieve challenging targets on time and on budget. Wear, tear and broken fixtures do not make for an appealing retail environment. An installers job doesn’t just stop with the installation; a reputable agency ensures that any continual work that is required can be carried out quickly – ensuring that the in store aesthetic is always looking its best. Momentum Instore’s Retail Response service allows retailers to instantaneously log any issues online through its dedicated app, making fixing installations as easy as a swipe of a screen. Consistent: Able to achieve and implement brand guidelines Efficient: They should minimise store disruption where possible Eye for detail: An installation team must be able to spot the smallest inconsistency, ensuring quality across all work.

The Importance of having an Installation Partner

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Page 1: The Importance of having an Installation Partner

PERFECT INSTALLATION PARTNER

If you would like more information on how we can add value to your retailimplementation project then please get in touch with a member of the team today.

We all know that the cosmetics counter is the foundation of any department store. You only need to look atthe figures. In such a highly competitive area of retail, and with recent research showing that 70% ofpurchase decisions are made instore, it is imperative that you get your cosmetics merchandising campaignsnot only right but right first time. Lighting, furnishing and colour schemes all contribute to creating aneffective instore experience, but how a brand or retailer implements their point of sale will have a majorimpact on how a customer spends their money.

Working with an expert retail team will pay off in thelong run as they will be able to work to strict deadlineswithout cutting corners. Implementing any retailmarketing campaign requires expertise in a wide rangeof different disciplines, and partnering with oneagency is a sure-fire way to ensure your entirecampaign is managed effectively.

They say that luck favours the best prepared and webelieve success is determined by those who prepareand plan effectively. From out of town retail parks tocity centre shopping centres, the logistics andcomplexity of getting kit, products and teams to theright store at the right time to complete a job shouldnot be underestimated. For installations in multiplestores across the country and indeed Europe, retailersand brands must team up with a partner that won’tjust facilitate the installation but handle storage anddistribution too. Having robust and proven systems inplace to manage stock, ensure kit isn’t damaged andcarry out thorough quality control checks are essentialto deliver a successful instore marketing campaign.

A close partnership with an experienced retailimplementation team will allow brands and retailers tosave costs and achieve challenging targets on time andon budget.

Wear, tear and broken fixtures do not make for anappealing retail environment. An installers jobdoesn’t just stop with the installation; a reputableagency ensures that any continual work that isrequired can be carried out quickly – ensuring thatthe in store aesthetic is always looking its best.

Momentum Instore’s Retail Response serviceallows retailers to instantaneously log any issuesonline through its dedicated app, making fixinginstallations as easy as a swipe of a screen.

Consistent:Able to achieve and implement brand guidelines

Efficient:They should minimise store disruption wherepossible

Eye for detail:An installation team must be able to spot thesmallest inconsistency, ensuring quality across allwork.