PERFECT INSTALLATION PARTNER

If you would like more information on how we can add value to your retailimplementation project then please get in touch with a member of the team today.

We all know that the cosmetics counter is the foundation of any department store. You only need to look atthe figures. In such a highly competitive area of retail, and with recent research showing that 70% ofpurchase decisions are made instore, it is imperative that you get your cosmetics merchandising campaignsnot only right but right first time. Lighting, furnishing and colour schemes all contribute to creating aneffective instore experience, but how a brand or retailer implements their point of sale will have a majorimpact on how a customer spends their money.

Working with an expert retail team will pay off in thelong run as they will be able to work to strict deadlineswithout cutting corners. Implementing any retailmarketing campaign requires expertise in a wide rangeof different disciplines, and partnering with oneagency is a sure-fire way to ensure your entirecampaign is managed effectively.

They say that luck favours the best prepared and webelieve success is determined by those who prepareand plan effectively. From out of town retail parks tocity centre shopping centres, the logistics andcomplexity of getting kit, products and teams to theright store at the right time to complete a job shouldnot be underestimated. For installations in multiplestores across the country and indeed Europe, retailersand brands must team up with a partner that won’tjust facilitate the installation but handle storage anddistribution too. Having robust and proven systems inplace to manage stock, ensure kit isn’t damaged andcarry out thorough quality control checks are essentialto deliver a successful instore marketing campaign.

A close partnership with an experienced retailimplementation team will allow brands and retailers tosave costs and achieve challenging targets on time andon budget.

Wear, tear and broken fixtures do not make for anappealing retail environment. An installers jobdoesn’t just stop with the installation; a reputableagency ensures that any continual work that isrequired can be carried out quickly – ensuring thatthe in store aesthetic is always looking its best.

Momentum Instore’s Retail Response serviceallows retailers to instantaneously log any issuesonline through its dedicated app, making fixinginstallations as easy as a swipe of a screen.

Consistent:Able to achieve and implement brand guidelines

Efficient:They should minimise store disruption wherepossible

Eye for detail:An installation team must be able to spot thesmallest inconsistency, ensuring quality across allwork.