Advertising informAtion

the home of premium property

• Country Life is read by over 208,000 people in the UK every week (NRS Jan-Dec 11)

• Sold in over 60 countries across the globe

•

KEY FACTS ABOUT COUNTRY LIFE

COUNTRY LIFE READERS ARE

• High Net Worth Individuals - AB 61% - ABC1 78%• Male 46% Female 54% - Average Age 52 years• A targeted audience – 70% of Country Life readers

buy the magazine speci� cally for the property section• Hard to reach, high net worth individuals with a

mixture of inherited wealth and new money • Aspirational - looking to buy their dream home• In the market – one in three Country Life readers are

looking to buy a house within the next 12 months• Liquid - 45% of Country Life readers will fund their

next purchase with cash

GLOBAL AUDIENCE

Circulation: 39,257 sold every week including digital copiesReadership: 206,000 UK 403,389 globally*

Country Life is one of Britain’s best-loved

magazines, celebrating a way of life re� ected through property, architecture and the countryside. Its matchless

authority and its world-class writing and photography have established it as a nonpareil in publishing. At the heart of the magazine are the property pages, where the � nest houses are showcased to a re� ned, wealthy readership in the UK and overseas, who seek the best things in life. British country houses are the envy of the world - Country Life is where buyers search for their dream.

*SOURCE ABC PRINT & DIGITAL JAN-DEC15, NRS/NMR JUL15-JUN16,COUNTRY LIFE READER SURVEY

MARK HEDGESEDITOR, OF COUNTRY LIFE

COUNTRY LIFE

SUNDAY TIMES

FINANCIAL TIMES

DAILY TELEGRAPH

KEY

PROPERTY MARKET SHARE: JAN – DEC 2015

TOTAL MARKET 3,951 PAGES

SOURCE: NMR 2015

10

0

– 15

– 30

– 45

– 60

COUNTRY LIFE

DAILY TELEGRAPH

FINANCIAL TIMES

SUNDAY TIMES

CIRCULATION TRENDS 2010 – 2015

KEY

SOURCE: COUNTRY LIFE – JAN-DEC 2010-2015/NATIONAL NEWSPAPERS DEC 2010-2015

38%

12%

19%

31%

+ 5.5%

– 48%

– 27%- 26%

measurements

in millimetres

aDVertisinG rateseffective from January 1st, 2017. all rates subject to Vat.

nu

mbe

r o

f in

sert

ion

s 1 £3,700 £2,030 £1,140 £615 £350*

3 + £3,554 £1,968 £1,101 £607 na

6 + £3,485 £1,930 £1,080 £595 £320*

12 + £3,300 £1,840 £1,030 £570 £300*

26 + £3,095 £1,740 £965 £540 na

51 + £2,930 £1,630 £910 £505 na

*the ProPerty ColleCtion is a feature We Publish in the first issue of eaCh month

PaGe half quarter eiGhth

theProPerty

ColleCtion

siZe sPeCifiCations

Double (sPreaD)

PaGehalf

(horiZontal)

half(VertiCal)

quarter(square)

eiGhth ninth

tyPe area 267 x 433 267 x 204 131 x 204 267 x 100 131 x 100 62 x 100 125 x 67

trim 300 x 460 300 x 230 147 x 230 300 x 112 na na na

bleeD 306 x 466 306 x 236 153 x 236 306 x 118 na na na

to aDVertise in Country life: tel: 020 3148 2610 or 079 5018 9359 email: rosemary.arCher@timeinC.Com

*height x width

theProPerty

ColleCtion

NB: ProPerty Focus will iNclude ProPerty editorial But may Not iNclude a FroNt cover liNe. suBject to chaNge. *iNterNatioNal editioNs

2017 sPecial issues

5th

26th

19th

Best of Britain

waterside

architecture

12th

july

2nd

scotland

august

16th9th

23rd

equestrian

New Build & developments & school life

cotswolds

autumn gardens

30th

13th6th

20th

sePtemBer

yorkshire & the North

london & *international Property Focus

interiors

27th

4th

11th

18th

octoBer

christmas gifts & Food & drink

country sports

ski & caribbean Property Focus

christmas, New year double & travel supplement

Prince charles

gentleman’s life

25th

1st

15th8th

29th

restoration 22nd

NovemBer

27th13/20th

6th

decemBer

10th3rd

surrey & *med & monaco Property Focus

summer gardens

24th west country

17th

may

cotswolds

7th

31st

21st

28th

collectors’ & jersey Property Focus

120th anniversary

masterpiece

France

14th

juNe

london Property Focus/ city living

Future heirlooms

Fine arts

8th

8th

5th

1st

1st

29th

26th

22nd

22nd

19th

15th

15th

12th

FeBruary

spring gardens

commuter havens & *international supplement

country house specialists

schools Focus

smaller country houses

aPril

march

the english village (easter)

New Build & development

east anglia

interiors & ireland Property Focus

4th

winter gardens

11th

jaNuary

25th18th

TESTIMONIALS FROM OUR CLIENTS

“Winkworth has been advertising in Country Life since the magazine launched more than 110 years ago, as its discerning readership means it’s by far the best place to advertise country homes and prime London properties”JAMES PEACOCKHEAD OF BRAND, WINKWORTH

“Country Life is the country–house hunter’s bible and is not only a great read, but also a generator of excellent enquiries for our properties. It has the added advantage of a long shelf life, o� en producing good leads weeks a� er the advertisement has appeared”JASPER FEILDINGHEAD OF COUNTRY HOUSE, CARTER JONAs

“Country Life is a proven and essential part of our marketing strategy, ensuring our clients properties are exposed to both national and international buyers wanting to escape to the scenic county of Perthshire.”EMMA CHALMERSHEAD OF RESIDENTIAL SALES, PERTHSHIRE, FOR CKD GALBRAITH

“Country Life’s exciting three - pronged approach - in print, on tablet and online - means it’s perfect for commuters longing to escape who dream of a rural idyll. It’s the ultimate publication for the cream of residential property for sale”DAWN CARRITTDIRECTOR, COUNTRY HOUSES & ESTATES, JACKSON–STOPS & STAFF

“Knight Frank has advertised more pages in Country Life than any of our competitors, we feel it is the main marketing medium for selling a country property. One can never underestimate where your buyers originate, Country Life touches both national and international markets.”EDWARD CUNNINGHAMPARTNER, KNIGHT FRANK

When we visit the � nest houses in the UK we can be sure to see Country Life in a prominent position on the co� ee table. We are able to enhance our clients’ pro� le by introducing them to buyers through our global network. Country Life and Savills is an essential partnership in successful marketing.’ LINDSAY CUTHILLHEAD OF COUNTRY DEPARTMENT, SAVILLS

The ProPerTy ColleCTionOnce a month, Country Life runs a feature called The Property Collection. The Property Collection is dedicated to properties under £1.5 million, a sixth of a page and just £350 per insertion. This feature runs as the last property page so a prominent position at the front of the magazine.

• February 1st• March 1st• April 5th• May 3rd• June 7th• July 5th

• August 2nd• September 6th• October 4th• November 1st• November 29th• December 13th/20th

daTes for 2017

Deadlines are two weeks in advance, and space is subject to availability. Issue dates are subject to change.

PriCes

single inserTion: £350

6 Per year: £320

12 Per year: £300

All prices Are exclusive of vAT

ArTWorK is seT free of cHArGe To our iN-House sTYle - 125MM x 67MM

for fUrTher inforMaTion Please ConTaCT:

Tel: 020 3148 2610 or 079 5018 9359 Email: rOSEMAry.ArChEr@TIMEINC.COM

67MM

125M

M

One of the finest sporting estates in the Dales. A sub-stantial and historic six bedroom country house with two cottages and stunning grounds, together with over 24.4 ha (60 acres), of freehold land and over 830 ha (2,000 acres), of sporting rights with a high bird pheasant shoot, excellent equestrian facilities and circa one mile of fishing on the River Aire.

Guide Price: £899,000Agent: Smith & Sons

Phoine Number: 01287 679 397Email Address: smiths&sons@gmail.com

Website: www.smithsandsons.com

4 Bedrooms | 3 Bathrooms | 2 Reception RoomsKitchen | Dining Room | Living Room

120ft Garden | Garage | Workshop | EPC Rating D

LOGO

NEW TPC 125x67mm Ad.indd 1 12/12/2016 14:33

COUNTRY LIFE.CO.UKCountrylife Online is the digital home of premium property – like the magazine it reaches an a� uent, typically hard to reach global audience who are actively looking to purchase premium property.

Countrylife.co.uk was one of the � rst premium property websites to launch and it is now powered by On� eMarket.com, showcasing all properties nationally and supported by their growing network of member agents.

UNIQUECountry Life online o� ers vendors more than just property listings – its dedicated editorial team provides opinion and thought–provoking content that is critical to anyone seriously interested in realising their dream of living in a beautiful home.

A GROWING AUDIENCE

• More than twice as likely to view countrylife.co.uk on an Apple device

• More than 80% of pages viewed are property related

• A global reach with users in more than 200 countries• More than 330,000 unique users• Page impressions ranging from 2 million to 2.5

million per month, re� ecting the property market

PROPERTY

HOMEPAGE

COUNTRYSIDE

NEWS

KEY

MOST POPULAR SECTIONS

SOURCE: CL & OMNITURE

GEOGRAPHY

UK

USA

AUSTRALIA

CANADA

KEY

FRANCE

84%

2%

4%

3%

71%

2%

10%

3%1%

Advertising online increases the impact of your print advertising – the advantages of an online advertising campaign include:

• Reach a wider audience• Immediate and quanti� able results• A range of packages to suit all budgets• Tailor–made campaigns for speci� c messages In addition to Country Life’s online audience, as part

of Time Inc. UK we can give you access to over half of all women in the UK and 40% of all men online.

Utilising Time Inc. UK’s unique 1st party data you can target speci� c audiences across our brands both inside and outside the network to give extremely targeted campaigns for your clients. For example, you could promote a new retirement development to a speci� c geographical area and demographic, target equestrian enthusiasts to promote equestrianproperties for sale or simply promote city living to an overseas audience.

With over 400 segments we can tailor a campaign to suit your budget and needs to enable you to win even more sales and instructions whilst increasing brand awareness to core target audience.

DISPLAY OPTIONSEmail newsletter: £250 per email. Banner appearing at the top of the email newsletter sent to 16,000 opted–in subscribers every Wednesday.

Leaderboards: £18 per thousandMPUs: £20 per thousandSkyscrapers: £15 per thousandButtons: £12 per thousandSocial Media: POA

REACHING A WIDER AUDIENCE

INTERNATIONAL PROPERTY FEED MARKETING OPTIONSAUTOMATED FEED: FROM £150 PER MONTH PER BRANCH*

SINGLE PROPERTY UPLOAD: £150 PER MONTH

ADDITIONAL UPSELLS

FEATURED PROPERTY ON INTERNATIONAL CAROUSEL: £50 PER WEEK. SUBJECT TO AVAILABILITY, MAXIMUM OF 7 PROPERTIES PER WEEKPREMIUM LISTING: £50 PER MONTH PER PROPERTY

FOR FURTHER DETAILS AND TO BOOK, PLEASE CONTACT:

TEL: 020 3148 2610 or 079 5018 9359EMAIL: ROSEMARY.ARCHER@TIMEINC.COM

ALL PRICES ARE EXCLUSIVE OF VAT*BASED ON A 12 MONTH CONTRACT AND SUBJECT TO A FEED AUDIT.

IMAGES SUPPLIED BY COUNTRY LIFE IMAGE LIBRARY