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The Home of FoodSponsorship – not just about awareness, it can address various communication and business needs through association and activation:
Seeds of Change & River Cottage – highlighting organic credentials
Schwartz and Paul O’Grady - driving consideration through creativity at main meal preparation time
Wrigleys and Hollyoaks – relevance and credibility with young audience and multi-variant communication
The Home of FoodPhiladelphia and Come Dine with Me – serving suggestions and recipe ideas
Giovanni Rana Pasta and The Great Italian Escape – reinforcing authentic Italian heritage
Domino’s and The Simpsons –core target audience, families and 16-34’s, ideal time of day for ordering in
Ferrero Rocher and Desperate Housewives -
glamour and individual indulgence
The Home of Food
Gallo and The F Word
Objectives – Communicate:
- for sharing with friends- ideal accompaniment for food
“Together is Better”- Activate:
- online- in-store- press
- sponsor funded broadband content
The Home of Food Gallo and The F Word – online “Wine Finder”
The Home of FoodGallo and The F Word – Tesco Magazine Cover Mount “Wine Finder”
The Home of FoodGallo and The F Word –Tesco Promotions
The Home of FoodGallo and The F Word –Tesco Promotions
The Home of FoodGallo and The F Word –Tesco Promotions
The Home of FoodGallo and The F Word –Sainsbury’s Promotions
The Home of FoodGallo and The F Word – Press Women and Lifestyle
The Home of FoodGallo and The F Word – Sponsor funded broadband content
The Home of Food