Integrated Sponsorship Activationfor

Jeffrey McEntee

ResultsExperienceExecution

• Create integrated sponsorship activation• Provide value to sponsors• Create unique in-stadium experience• Strengthen Brand Identity and Unity

Purpose

2

ResultsExperiencePurpose Execution

• Create a replica Cockpit of Boeing aircraft• Place in Left Field patio area• Fans can sit and interact with the cockpit• Costs are fully covered by Boeing

Left Field Stands

3

ResultsExecutionPurpose Experience

• Fully interactive replica cockpit of a Boeing aircraft

• Most unique viewing experience in the Major Leagues

• Fantastic photo opportunity

4

Execution ExperiencePurpose Results

• Enhances in-game experience• Creates a talking point• Increases value of sponsorship• Generates additional sponsorship revenue 5