The Future

of Wireless

is here!

IEEE PresentationJohn Meadows

National Director, eCommerce - AT&T WirelessSeptember 18, 2001

AT&T Wireless Overview• We offer customers high-quality wireless

communications services, whether mobile or fixed, voice or data, to businesses or consumers, in the U.S. and internationally.

• AT&T Wireless (NYSE: AWE) is the largest independently-traded wireless carrier in the United States, following our split-off from AT&T on July 9, 2001.

• One of the most widely-held companies in the U.S. with nearly five million shareowners.

• Operate one of the largest digital wireless networks in North America.

• Serve more than 17.9 million consolidated subscribers (including partners and affiliates)

• Full-year 2000 revenues exceeding $10 billion• Over 29,000 employees in 500 locations• AT&T Wireless and its affiliates and partners hold FCC

licenses to serve 98 percent of the U.S. population• In conjunction with our affiliates and roaming partners,

wireless voice services are currently available in more than 7,700 cities across the United States and Canada.

• Internationally, customers on our WorldConnect™ service, enjoy coverage to more than 100 countries across the Americas, Europe, Asia and Australia.

AT&T Wireless Organization• AT&T Wireless comprised of 4 divisions

– Mobility• AT&T Wireless' Mobility Division provides domestic wireless voice and data

services to 17.9 million customers, including affiliates and partners.

– Fixed• AT&T Wireless' Fixed Wireless unit provides customers with a wireless

technology that uses radio waves to bring voice and high-speed Internet services directly into the home. Service is available in Dallas/Fort Worth, Houston, Anchorage, San Diego, Los Angeles, Las Vegas, Oklahoma City

– MMS• Developing leading-edge mobile multimedia applications for both business

and consumer markets including voice recognition services, graphic presentation of data, high quality music downloads, location-based services, streaming audio and video, and much more. The new subsidiary receives assistance from NTT DoCoMo.

– International Enlarging our footprint to extend throughout North America and enhancing

our services to meet the needs of our global traveler and multinational customers. AT&T Wireless owns minority interests in wireless carriers in a number of countries including Canada, India, Europe and Taiwan.

Why AT&T Wireless? • Innovation, Quality, & Customer Focus• Industry Firsts:

AT&T Bell Laboratories invented cellular technology in 1947 and AT&T Corporation built the first commercial wireless system in the U.S. in 1984.

Introduced the first web based wireless phone for enterprise users in 1997. AT&T Wireless changed the wireless industry in 1998 when we introduced AT&T Digital One

Rate, the first wireless calling plan with no roaming or domestic long distance charges. AT&T Digital PocketNet® service is the first wireless web service to offer free or flat-rate pricing

• Quality and Service Recognition: 2001 - Yankee Group Survey - Best Customer Care service program 2000 and 1999 - J.D. Power awards for customer satisfaction in 9 markets 2000 - PC Computing, January 2000 - Named AT&T Wireless "Best Wireless Network in the

United States." PC Computing also recognized AT&T Wireless as having one of the best wireless data networks in the U.S.

1998 - Wireless Week "Carrier of the Year," for groundbreaking AT&T Digital One Rate product.

AT&T Wireless in Disaster Relief• Immediately after the bombing in New York City, we saw an enormous spike in call volumes.

Our network in the New York metro area experienced its largest call volume ever -- two-and-a-half times that of a normal business day.

• Within 72 hours, we had pressed our Cellular On Wheels equipment - our COWs - into service. Twelve are encircling lower Manhattan and three are deployed in Washington, D.C.

• Added more than 450 new radios which increase the calling capacity by nearly 1,400 simultaneous calls.

• Our volunteer Telecommunications Disaster Services Team coordinated our phone mobilization. With help from across the company, we have:

– Delivered more than 5,700 phones by the end of the day on Thursday (with 2,000 more ready to go)

Distributed these phones to groups including the FAA, FBI, EMS, hospitals, Federal Emergency Management Assistance (FEMA), the Secret Service, the U.S. Customs Service, local law enforcement agencies, the U.S. Army, the National Guard, the airlines, and the Red Cross.

Dispersed phones to eight states and the District of Columbia. Locally, we distributed phones to American Airlines, the FBI, and American Red Cross

• Since 1992 our company has provided more than $45 million dollars worth of disaster response services after catastrophes like Hurricane Andrew, the Los Angeles earthquake, the Oklahoma City bombing, and others.

AT&T Wireless Distribution• Mobility business distribution -

– We sell our products and services through a variety of distribution channels designed to give customers a choice in how they want to interact with us

– Channels include: Direct Sales teams, Indirect retailers, Company-owned retail stores, Resellers, & Virtual Channels.

• Virtual Channels– We acquire customers through both traditional and innovative non-face-to-face

sales channels including Direct Mail, Telesales, and eCommerce.– Our team strives to provide a world class customer experience by leveraging

cutting-edge technology, deploying best marketing practices and executing across multiple acquisition channels while maintaining a low-cost structure.

• eCommerce Channel– Design, deploy, and manage sales functionalities on attwireless.com and

shopattwireless.com (our online partnership site)

ATTWIRELESS.COM Evolution (1999)

ATTWIRELESS.COM Evolution (2000)

ATTWIRELESS.COM Evolution (2001)

AT&T Wireless in DFW Metroplex

• 1,200 Employees throughout DFW (and growing...)

• Legacy Business Park Campus (Plano)

– National Operations & Call center for Virtual Channels & retention teams

– 225,000 sq. ft. in 2 building complex

• National Data Center - (Collin County)

AT&T Wireless in DFW Metroplex

• National Distribution Center Complex -– Primary equipment distribution & shipping facility– Currently over 400,000 sq. ft of commercial space

w/plans to expand to 1,000,000 sq. ft by 2002

AT&T Wireless Future Vision

We’ll give you the phone, and the PC, and the TV – and we’ll make them mobile, and we’ll throw in access to all the world’s people and all the world’s information.

John Zeglis, Chairman & CEO, AT&T Wireless

AT&TWireless

Evolution of Wireless Applications

VoiceMessagingBandwidth Needed:less than 9.6 Kbps

WAPEmailE-CommerceTelemetryVertical SolutionsVehicle LocationBandwidth Needed:9.6 – 19.2 Kbps

Evolved WAPE-CommerceEmail w/AttachmentsCorporate IntranetWeb browsingBandwidth Needed:28.8 - 64 Kbps

Audio & Video StreamingMusic DownloadOnline gamesLocation-based servicesVideo telephonyBandwidth Needed:64 Kbps - 2 Mbps

2000 - 2002

2002 and beyond

Ban

dwid

th

requ

ired

Time

Launch of Next Generation Networks• On July 17th, 2001, AT&T Wireless was the first

wireless company to announce the launch of our new GSM (Global System for Mobile Communications) / GPRS (General Packet Radio Service) service in Seattle.

• Data speeds up to ten-times faster than currently available on other existing domestic wireless networks.

• Will deploy GSM/GPRS in markets representing approximately 40 percent of the population we serve in 2001 and markets that cover 100 percent by the end of 2002.

• The company has enough spectrum to roll out GSM/GPRS in virtually all of the top 100 U.S. markets, and together with its partners and affiliates, has enough spectrum to launch full 3G (UMTS) in more than 70 of the top U.S. markets.

• The company plans to deploy "true" third generation (3G) services, providing even faster data speeds, using EDGE (Enhanced Data rates for GSM Evolution) beginning in 2002 and UMTS (Universal Mobile Telecommunications System) starting in 2003.

Internet

IP

SwitchSwitch

SGSNService GPRS Support Node

HLRAuthentication

GGSNGateway GPRS Support Node

PSTN

Base StationController

SignalingNetwork

MessageCenter

Base Base StationStation

Voicemail

WAPGateway

Paymentserver

ServiceControl

Point

IP Services/Poli

cy

RadioNetwork

GPRS Network

Voice Network

Services

Email

GSM/GPRS Network Architecture

THANK YOU!!!

Q & A?