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The First Complete Enterprise CRM With Artificial Intelligence INTELLIGENT CUSTOMER SUCCESS PLATFORM

The First Complete Enterprise CRM With Artificial Intelligence · The First Complete Enterprise CRM With Artificial Intelligence INTELLIGENT CUSTOMER SUCCESS PLATFORM ` “The Law

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Page 1: The First Complete Enterprise CRM With Artificial Intelligence · The First Complete Enterprise CRM With Artificial Intelligence INTELLIGENT CUSTOMER SUCCESS PLATFORM ` “The Law

The First Complete Enterprise CRM With Artificial Intelligence

INTELLIGENT CUSTOMER SUCCESS

PLATFORM

Page 2: The First Complete Enterprise CRM With Artificial Intelligence · The First Complete Enterprise CRM With Artificial Intelligence INTELLIGENT CUSTOMER SUCCESS PLATFORM ` “The Law

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“The Law of Accelerating Returns”Ray Kurzweil, Singularity University, CA, USA

1. Speed

2. Unexpected

Page 3: The First Complete Enterprise CRM With Artificial Intelligence · The First Complete Enterprise CRM With Artificial Intelligence INTELLIGENT CUSTOMER SUCCESS PLATFORM ` “The Law
Page 4: The First Complete Enterprise CRM With Artificial Intelligence · The First Complete Enterprise CRM With Artificial Intelligence INTELLIGENT CUSTOMER SUCCESS PLATFORM ` “The Law
Page 5: The First Complete Enterprise CRM With Artificial Intelligence · The First Complete Enterprise CRM With Artificial Intelligence INTELLIGENT CUSTOMER SUCCESS PLATFORM ` “The Law

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Robocop joins Dubai police force to fight real life crime“Unarmed robots to make up 25 percent of its patrolling force by 2030”, Dubai Police

This is the Robot

Source: www.aitrends.com, June 6th 2017

Page 6: The First Complete Enterprise CRM With Artificial Intelligence · The First Complete Enterprise CRM With Artificial Intelligence INTELLIGENT CUSTOMER SUCCESS PLATFORM ` “The Law

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SRI International is an American nonprofit research institute headquartered in Menlo Park, California. The trustees of Stanford University established SRI in 1946 as a center of innovation to support economic development in the region.

In exponential times, if you improve your performance incrementally, you fall behind exponentially

Curt Carlson, CEO SRI International

Page 7: The First Complete Enterprise CRM With Artificial Intelligence · The First Complete Enterprise CRM With Artificial Intelligence INTELLIGENT CUSTOMER SUCCESS PLATFORM ` “The Law

EinsteinCustomer Centric AI

for EnterprisesEveryone’s Data Scientist

[email protected]

@Ask_Henning_T

Henning TreichlMaster Solution Engineer

Page 8: The First Complete Enterprise CRM With Artificial Intelligence · The First Complete Enterprise CRM With Artificial Intelligence INTELLIGENT CUSTOMER SUCCESS PLATFORM ` “The Law

Forward-Looking Statements

Statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties

materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed

or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-

looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any

statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned,

or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new

functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our

operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any

litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively

limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and

successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise

customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report

on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents

and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available

and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features

that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Page 9: The First Complete Enterprise CRM With Artificial Intelligence · The First Complete Enterprise CRM With Artificial Intelligence INTELLIGENT CUSTOMER SUCCESS PLATFORM ` “The Law

1. AI for Consumers

2. AI for Enterprises

3. The Customer Gap

4. Introducing Einstein

5. Demo (Sales & Service)

Page 10: The First Complete Enterprise CRM With Artificial Intelligence · The First Complete Enterprise CRM With Artificial Intelligence INTELLIGENT CUSTOMER SUCCESS PLATFORM ` “The Law

Intelligence makes our personal lives betterIt creates simplicity so we can do more, faster

Natural Language Processing

Machine Learning

Deep Learning

Predictive Recommendations

Marc Benioff Parker Harris

Page 11: The First Complete Enterprise CRM With Artificial Intelligence · The First Complete Enterprise CRM With Artificial Intelligence INTELLIGENT CUSTOMER SUCCESS PLATFORM ` “The Law

Known Examples of AI

What about AI for Enterprises??

AI

Page 12: The First Complete Enterprise CRM With Artificial Intelligence · The First Complete Enterprise CRM With Artificial Intelligence INTELLIGENT CUSTOMER SUCCESS PLATFORM ` “The Law

A Smarter, More Connected WorldBehind every thing is a customer

Mainframe /Terminal

Client / Server

Cloud

Mobile

IoT

75Bsmart things

mobile phones

6B100K

mainframes

10MPCs

Social

AI

Page 13: The First Complete Enterprise CRM With Artificial Intelligence · The First Complete Enterprise CRM With Artificial Intelligence INTELLIGENT CUSTOMER SUCCESS PLATFORM ` “The Law

The AI Skills GapPWC’s 2017 Digital IQ (survey of WW executives)

20%Have the skills necessary

to succeed

54%Substantial

investments made

Page 14: The First Complete Enterprise CRM With Artificial Intelligence · The First Complete Enterprise CRM With Artificial Intelligence INTELLIGENT CUSTOMER SUCCESS PLATFORM ` “The Law

The Customer Gap

Your Company Your Customers

AI

IoT

Mobile

Social

Cloud

Page 15: The First Complete Enterprise CRM With Artificial Intelligence · The First Complete Enterprise CRM With Artificial Intelligence INTELLIGENT CUSTOMER SUCCESS PLATFORM ` “The Law

The Age of the CustomerConnect to your customers

in a whole new way

ConversationalService

ActionableAnalytics

UnifiedCommerceIntelligent

Communities

PredictiveMarketing

SmartAppsA Single View

of the Customer

GuidedSales

ConnectedProducts

Page 16: The First Complete Enterprise CRM With Artificial Intelligence · The First Complete Enterprise CRM With Artificial Intelligence INTELLIGENT CUSTOMER SUCCESS PLATFORM ` “The Law

Einstein Values and Capabilities (simplified)

Salesforce makes it easy to apply AI

Discover

Predict

Recommend

AutomateINTELLIGENT CUSTOMER SUCCESS

PLATFORM

Page 17: The First Complete Enterprise CRM With Artificial Intelligence · The First Complete Enterprise CRM With Artificial Intelligence INTELLIGENT CUSTOMER SUCCESS PLATFORM ` “The Law

Salesforce Gets Smarter with Every Release

Summer ’17 Generally Available Features

Service Cloud

Einstein Supervisor

Marketing Cloud

Einstein Journey Insights

Einstein Segmentation

Einstein Social Insights

Einstein Recommendations

Commerce Cloud

Einstein Commerce Insights

Einstein Recommendations

Einstein Predictive Sort

Sales Cloud

Einstein Opportunity Insights

Einstein Account Insights

Einstein Activity Capture

Einstein Lead Scoring

Einstein Automated Contacts

App Cloud

Einstein Vision

Einstein Language (Beta)

Einstein Analytics

Einstein Data Discovery

Einstein Field Service Analytics

Community Cloud Einstein Recommendations

Einstein Feed Insights

Einstein Experts

Einstein Feed Search

Page 18: The First Complete Enterprise CRM With Artificial Intelligence · The First Complete Enterprise CRM With Artificial Intelligence INTELLIGENT CUSTOMER SUCCESS PLATFORM ` “The Law

DEMO!

Page 19: The First Complete Enterprise CRM With Artificial Intelligence · The First Complete Enterprise CRM With Artificial Intelligence INTELLIGENT CUSTOMER SUCCESS PLATFORM ` “The Law

Thank Y u