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The Essential Social Media Cheat Sheet
Kathy TerrillI Love To Be Selling
This is your fast and easy eBay social media cheat sheet!
These awesome pointers will help you create social media media posts that attracts shoppers! BONUS : great social media doesn’t need to take hours!
Using these tips gets you sales traffic for your eBay products. And still have plenty of time in your day for shopping, listing, shipping & family & friends.
We will cover the two basic ways to post your eBay products to social media.
1. Click the social share button on your eBay listings. This is the easiest way to share an item. As of now there is not an Instagram social share button.
2. Sometimes when you click the share button, the image is “wonky” or non existent. You can upload your product picture or graphic directly to a social media site, add a description & then copy and paste the link to your item. Instagram’s only clickable link is in your profile. You can upload a picture, but not a link to your item in an Instagram post. More about this later.
Here is a simple cheat sheet to help you with your social media posts.FACEBOOK ( Business Page)
1. Share to your Facebook Business page with your eBay listing social share button. Make sure to click the toggle & share to your Facebook Business page and not your personal profile.
Click to share on Facebook
Click on Toggle and click Share on a Page You Manage
A Facebook Business page is free and where you should share your product posts.
Write a nice description for your Facebook Business page post. Many social media experts recommend 50 characters or less as best. Look at what eBay fills in for you to share and decide if it's the best choice for your item.
Facebook searches by keywords. It’s best to use NO hashtags on Facebook.
Sometimes using the eBay sharing button, you’ll note the share doesn’t look right or doesn’t pull an image of your item. You may want to upload your product’s picture directly to Facebook. Then add a description & then copy and paste the url address to your eBay item.
You can also create Facebook posts for sales in your eBay store!
Canva is a great free graphics tool to create images for social media. Planning to use a post for a Facebook ad? If your graphic has text, for best results keep the text to 20% or less of the total image. Here is Facebook's free text overlay tool to test your graphic. https://www.facebook.com/ads/tools/text_overlay
No more wondering “what is a keyword? How do I use them for social media? How do I use them for my eBay listings? Be amazed for yourself at the great Google keywords you get for YOUR products and social media posts. With Keyword Domination To Explode eBay Sales, no more guessing what’s the best keyword for search on eBay & Google!
Selecting great keywords is crucial to getting found in search on social media. Keyword Domination To Explode eBay Sales, opens the treasure chest of choosing the best keywords for your listings!
Currently there is no social share button for Instagram on eBay listings.
1. You can share your picture by uploading it using the Instagram app on your smartphone or tablet. Add a description and hashtags to your upload. Instagram is a site you can go wild with hashtags. Much is said about Instagram hashtags. You can do as many as 30. Do your best to do 30. As you type hashtagged keywords, in the Instagram app, you'll see how many times that hashtag is being used on Instagram.
2. You can schedule Instagram, using a computer with the paid versions of Hootsuite and Buffer.
There is also a popular paid scheduling app Tailwind (afl) Tailwind is done from desktop.
Additionally Facebook has rolled out Creator Studio. Creator Studio is Facebook’s own free desktop scheduler for Instagram. It is in beta, so not all Facebook users have it. You must have a Facebook Business page to get Creator Studio. It’s not sufficient to only have an Instagram account.
1. Share with the eBay social share button. Your text must stay under 280 characters. Here is a character counter to help you see what 280 characters looks like. http://www.lettercount.com/ Keep an eye on what eBay will prefill with the social sharing button.
2. Two hashtags are recommended by many social media experts. Data shows that using more than two reduces the effectiveness of the tweet. Good keyword choices for your two hashtags include brand, color, style, and lifestyle/usage.
2. Similar to Facebook, if eBay’s social share button does not grab a nice picture of your item, directly uploading a picture, doing a Nice 100 character description with 2 optimized keywords can be your best choice. You can also create great original graphics with Canva. There is a free and a paid version of Canva. See What works best for your needs.
Canva recommends graphics to be 1024 x 512 pixels for your Twitter posts.
PINTEREST ( Business Account)
Get yourself a Pinterest Business account. It’s FREE. https://business.pinterest.com/en Your Pinterest Business account comes with great analytics.
1. You can share to Pinterest with the eBay listing social share button.
Again eBay will prefill the share. Look at it and see if you like the choices eBay makes for you.
Pinterest is a social media site where writing longer descriptions than Facebook, Twitter or Instagram can work. Let Pinterest users know some nice descriptive details about the item that you are pinning. You want to use 1 or less hashtags on Pinterest.
Pinterest’s paid promotion program is called Promoted Pins. A promoted pin must have 1 hashtag or less. That should tell you something about what the right amount of hashtags are on Pinterest.
1. Years ago an abundance of hashtags on Pinterest was a good thing. That is no longer the case.
2. Pinterest has browser extensions for Chrome, Firefox, Internet Explorer, Safari and Microsoft edge. Try pinning with the browser extension of your favorite browser and see what you think.
3. You can use your own graphics for Pinterest. They can be created on Canva. Longer pins can get you great results with dimensions of 735 x 1102 pixels.
Jump in & enjoy posting on social media!
Watch any prefilling eBay does and tweak the descriptions and keywords to make sure they are the best.
Google loves social media. Doing social media regularly gets you Google search results and more shoppers!
Test, experiment & discover what works for you!
Kathy Terrill is a New York-based professional actress who has more than 25 years of experience in brick-and-mortar retail and over 6 years as an on-air product presenter for QVC, the shopping channel.
Kathy started her eBay selling in small way. Kathy sold items from her Manhattan NYC apartment while caring for sick family members. Kathy’s eBay business has grown and she is now a Top Rated Silver Powerseller.
About the Author
You'll find Kathy regularly on Facebook as the founder for the seller group eBay Stores Nothing but eBay Stores which has over 4000 global members, eBay Selling Basics Nothing But Selling Basics, and Online Selling Nothing but Online Selling.
eBay selected Kathy from over 600,000 sellers to win their Small Business Advocate Award for 2017. She is an in demand speaker and private sales coach. Kathy was selected by eBay to be an expert presenter at eBay OPEN 2017 on social media. She is an eBay and social media expert at seller events all across the US.
Kathy’s hit classes and great tips to increase sales for online sellers are available on her ecommerce website I Love To Be Selling.
Kathy loves to help sellers of all levels increase sales with practical tips she gleans from her extensive retail experience.
"The author is not an employee of eBay Inc. or any of its affiliated companies. Views expressed in this book are the author's own, and do not reflect the views of eBay Inc., its employees, affiliates, or indeed anyone else."
