BusinessPlanTemplate

business.gov.au Business Plan Template

For advice and examples on how to complete this template, please download the business.gov.au Business Plan Guide from www.business.gov.au/businessplan.

This Business Plan Template and the accompanying Business Plan Guide have been developed by business.gov.au, the Australian Government's principal business resource, located within the Department of Innovation, Industry, Science and Research.

Copies of the latest version of this template and the guide can be downloaded from www.business.gov.au/businessplan.

If you need further information, assistance or referral about a small business issue, please contact the Small Business Support Line on 1800 77 7275.

Using this Template

Before you complete this business plan template and start using it, consider the following:1. Do your research. You will need to make quite a few decisions about your business including structure, marketing strategies and finances before you can complete the template. By having the right information to hand you also can be more accurate in your forecasts and analysis. 2. Determine who the plan is for. Does it have more than one purpose? Will it be used internally or will third parties be involved? Deciding the purpose of the plan can help you target your answers. If third parties are involved, what are they interested in? Although dont assume they are just interested in the finance part of your business. They will be looking for the whole package.3. Do not attempt to fill in the template from start to finish. First decide which sections are relevant for your business and set aside the sections that dont apply. You can always go back to the other sections later. 4. Use the [italicised text]. The italicised text is there to help guide you by providing some more detailed questions you may like to answer when preparing your response. Please note: If a question does not apply to your circumstances it can be ignored.5. Download the Business Plan Guide. The business plan guide contains general advice on business planning, a complete overview of the business plan template and a glossary explaining the main terms used throughout this template.6. Get some help. If you arent confident in completing the plan yourself, you can enlist the help of a professional (i.e. Enterprise Connect Centre, Business Enterprise Centre, business adviser, or accountant) to look through your plan and provide you with advice.7. Actual vs. expected figures. Existing businesses can include actual figures in the plan, but if your business is just starting out and you are using expected figures for turnover and finances you will need to clearly show that these are expected figures or estimates.8. Write your summary last. Use as few words as possible. You want to get to the point but not overlook important facts. This is also your opportunity to sell yourself. But dont overdo it. You want prospective banks, investors, partners or wholesalers to be able to quickly read your plan, find it realistic and be motivated by what they read. 9. Review. Review. Review. Your business plan is there to make a good impression. Errors will only detract from your professional image. So ask a number of impartial people to proofread your final plan.

[INSERT YOUR BUSINESS LOGO]

[Taonanyasha Kuherera] [Your Title] [Business Name][Main Business Address]ABN: [ABN]ACN: [ACN]

[The EggShop]

Business Plan

Prepared: [28 February 2011]

Table of Contents

Business Plan Summary3The Business3The Market3The Future3The Finances3The Business4Business details4Registration details4Business premises4Organisation chart5Management & ownership5Key personnel5Products/services6Innovation7Insurance7Risk management7Legal considerations7Operations8Sustainability plan9The Market10Market research10Market targets10Environmental/industry analysis10Your customers10S.W.O.T. analysis11Your competitors12Advertising & sales13The Future14Vision statement14Mission statement14Goals/objectives14Action plan14The Finances15Key objectives and financial review15Assumptions15Start-up costs for [YEAR]16Balance sheet forecast17Profit and loss forecast18Expected cash flow19Break-even analysis20Supporting documentation21

Business Plan Summary

[Please complete this page last]

[Your business summary should be no longer than a page and should focus on why your business is going to be successful. Your answers below should briefly summarise your more detailed answers provided throughout the body of this plan.]

The BusinessBusiness name: The EggShopBusiness structure: The business is currently trading as a sole trader, but with the intention of being formed into a company with the trade name of The EggShopBusiness location: 4 Florence Close, Hatfield HarareDate established: 01 February 2011Business owner(s): Taonanyasha KuchereraRelevant owner experience: Taonanyasha Kucherera has a collective five years experience in the retail industry. He has worked at Management level for the following companies:-Wheels Trading Redcliff as Administration Manager [December 2003-January 2006]; Blackbeat Investments in Kwekwe as a Shop manger [April 2009-March 2011]. While he was employed at Blackbeat investments he oversaw the construction and the subsequent opening of a new business, Khumalo Butchery which was opened in December 2009 and was one of the businesses he ran. Taonanyasha Kucherera also has experience in the advertising Industry as he worked For Look media Advertising agency from April 2011 to December 2011, he served in the capacity of head of Projects as well as Administrative Officer.It is with this background and experience that Taonanyasha Kucherera intends to run the Eggshop and a build it up to be the preferred retailer of eggs and chicken related products.Products/services: The Eggshop is a retailer of Eggs and Chicken related products. We are offering eggs in 30 dozen boxes, 21/2 dozen crates, 1 dozen trays and 1/2 dozen trays.We are also offering chickens and chicken related products such as 2kg potions; chicken sausages; chicken cuts such as breasts, drumsticks, thighs.As added services to our customers we offer free delivery services to those in the Central Business District of Harare and in Hatfield. We also have a transfer facility for our clientele abroad, they deposit money into our account and we deliver to their friends and family here in Harare

The MarketTarget market:Our target market are the retailers of eggs and chicken related products, by retailers we mean shops, vendors and household units who buy eggs for resale. We are also supplying household units ,school and hospitals with the eggs and chicken products that they require hance our carried product offering which seeks to meet the needs of the retailer as well as the needs of a small household. The EggShop is offering Quality, Price and convenience to its clientele as we will deliver the eggs to their doorstep in the CBD, and Hatfield and for those outside the set areas we will also deliver for a fee and depended on quantities and we are offering a new yet tested plan of dealing with clients who are abroad and delivering to their family and friends in the Greater Harare Area

Marketing strategy:The market has evolved over the years with the introduction of internet shopping; the world is looking for Convenience, Price and Quality. Zimbabwe is no exception hence with this in mind The EggShop will offer exactly what the customer wants: Convenience [Delivery to your Doorstep, free delivery in the CBD]; Competitive Prices our price is competitive and will be kept within the reach of many and unquestionable quality [our products are from local farms and are from free range chickens, and are GMO free]

We are using the Technological advancement in the recent years and the increased use of the internet to attract our customers. The EggShop will be using social networking sites such as Facebook, MySpace, and Twitter to reach out to clients and as an ordering platform. We will also be using internet based advertising platforms such as Tradeboss.com and classifieds.co.zw. We will also set up a website with all our contact details, online ordering facility as well as the health benefits off eggs and chickens so as to keep our clients well informed and they have access to us 24hrs a day.

We will also use conventional advertising methods such as fliers, posters and word of mouth to create awareness of our existence as we are also targeting walk in customers and those without access to the internet. The above methods will reach out to many people across the technological, economic and racial divide

The FutureVision statement:To be the preferred distributor of eggs and chicken related products in Southern AfricaGoals/objectives:Our short Term Goals: To set up shop in the Central Business District of Harare Increase profits to $10 000 monthly by the end of the first year Increase sales to $80 000 monthly by the end of the first yearOur long term goals To set up shop in every town of Zimbabwe by 2015 Build Clientele base in the region and beyond.

The Finances

We intend to have made a $5 000 profit on the initial investment within the first three months of trading to enable us to do this the business requires an initial investment of $5 000(five thousand dollars) to be used for the purchase of the following:Stocks$2500400 crates eggs78 2kg portions chickensEquipment laptop computerWi-Fi modeminternet connectivityShop fittings and signageworking capitalof $400400 Rentals of $700700/month

The Business

Business detailsProducts/services: The Eggshop is a retailer of Eggs and Chicken related products. We are offering eggs in 30 dozen boxes, 21/2 dozen crates, 1 dozen trays and 1/2 dozen trays.We are also offering chickens and chicken related products such as 2kg potions; chicken sausages; chicken cuts such as breasts, drumsticks, thighs.

Registration detailsBusiness name: The EggShopTrading name(s): The EggShop

Business premisesBusiness location: A shop has been identified within the CBD of Harare it located along Robert Mugabe way on the ground floor of mains building. It is ideal for this kind of business as it has a lot of foot traffic and is centrally located and has parking space available for clientele. The rentals are also affordable at $700 per month. Buy/lease: A short term lease agreement is being discussed the property is available for a one year lease with the option of a long term lease renewal after the expiry of the lease. This arrangement is good as it will enable us to move to a bigger and larger space should the need arise without any legal and financial complications after the year is up.

Organisation chart

Mr Taonanyasha Kucherera Owner/Manager

SecuritySales person 1

Figure 1: Organisation Chart.

Management & ownershipNames of owners: Taonanyasha KuchereraDetails of management & ownership: Taonanyasha Kucherera will be running the business as the mange and will be responsible for the day to day running of the business. Experience: Taonanyasha Kucherera has a collective five years experience in the retail industry. He has worked at Management level for the following companies:-Wheels Trading Redcliff as Administration Manager [December 2003-January 2006]; Blackbeat Investments in Kwekwe as a Shop manger [April 2009-March 2011]. While he was employed at Blackbeat investments he oversaw the construction and the subsequent opening of a new business, Khumalo Butchery which was opened in December 2009 and was one of the businesses he ran

Key personnel

Current staff

Job TitleNameSkills or strengths

ManagerMR Taonanyasha Kucherera

. At least 5 years experience in the industry.

Required staff

Job TitleQuantityExpected staff turnoverSkills necessaryDate required

Sales Person12-3 yearsRelevant experience as a till operatorMarch 2012

Security12-3 years

Recruitment optionsFor all our staff we will use advertising in the local papers and are looking for hardworking young people from disadvantaged backgroundsProducts/services

Product/ServiceDescriptionPrice

Eggs boxes30 Dozen Eggs Standard 52

Eggs boxes30 Dozen Eggs Large56

Eggs crates21/2 Dozen Eggs Standard4.3

Eggs crates21/2 Dozen Eggs large4.5

Eggs trays1 dozen trays1.9

Eggs trays dozen trays1

chickens2kg portions7.5

Market position: Our products are competitively priced and are within the reach of many. The products are cheaper than those of our competitors yet of a higher quality and are properly graded. Anticipated demand: We are anticipating a demand of at least 300 crates standard eggs daily and 160 crates large eggs daily. For our chickens a demand of 50 2kg portions a daily is expectedPricing strategy: We are using a high turnover strategy. We are looking at moving volumes hence consolidating our position in the market as a distributor of choiceValue to customer: Our products have become a staple in many Households with eggs and chickens becoming the primary source of protein. Growth potential: There is massive potential for growth in the industry with poultry products becoming the major source of protein in the region, in 2009-2011 egg production rose by 25% and the trend is expected to increase with the demand for produce. The demand for GMO free foodstuffs is also expected to boost demand and foster the growth of this industry not only in the region but also the world over.

Operations

SuppliersOur Main suppliers are Irvines, Suncrest and Festive eggs we are currently working on Getting on to their distributors list. This will enable us to get eggs at wholesale prices as well as gain the support that comes from being a distributor. WE are also working on building relationships with small scale farmers so as to give them a ready market for their produce and further the expansion of the Zimbabwean poultry industry

Technology (Software): The Eggshop will be using accounting software as well as retail software which will be purpose built to suit our accounting needs. This will enable us to be constantly in check with our stock levels and all our accounting needs.Trading hours: Our trading hours will be 0700 hrs to 1830 hrs from Monday to Saturday we will be closed for business on Sundays Communication channels: Our customers can communicate through the following channels, telephone, shopfront, networking sites and website Payment types accepted: We accept payment through the following forms Cash, credit and Bank transfersQuality control: Our Products will only be purchased from reputable suppliers whose farms and production methods have been seen by us. We will ensure that all poultry products are kept frozen at all times. We will purchase all our produce straight from the farm as and when required

The Market

Market targetsOur planned sales target for the first month is 9360 crates of Eggs and 1300 packets of 2kg portion chickens. We are expecting a 12.5% increase in monthly sales within the first 3 months of trading.

Environmental/industry analysisThe Greater Harare region is experiencing a steady growth in the population with the migration of people from smaller towns and cities. It is with this in mind that the industry needs a new player to meet the ever increasing demand.

The Following table outlines the statistics in Zimbabwe as of 2010

Yr 2010

Population, total (millions)12.6

Population growth (annual %)0.8

GDP (current US$) (billions)7.5

GDP per capita (current US$)595

GDP growth (annual %)9.0

Life expectancy at birth, total (years)48.5

Mortality rate, infant (per 1,000 live births)50.9

Literacy rate, youth female (% of females ages 15-24)99.5

Prevalence of HIV, total (% of population ages 15-49)14.3

Source: World Development Indicators

Your customers

Key customersOur key customers will be the vendors from the suburbs as they will then take the product to their areas. Our product offering to them will mainly be the price facto as we are offering a competitive price hence enabling them to resale the product to the consumer.

We are also targeting schools and we will be offering a free delivery service to schools within Harare. Our key service offering is to the clientele abroad, where we are offering a delivery service to their family and friends in Harare.

The EggShop Business Plan 2012

Page 21Page 8S.W.O.T. analysis[List each of your businesses strengths, weaknesses, opportunities or threats in the table below and then outline how you plan to address each of the weaknesses/threats.]

StrengthsWeaknesses

Experience in the industry Convenience to the customer Quality Price Central location New service offering (delivery) Fast decision making New player still unknown

OpportunitiesThreats

Increase in the use of eggs and chicken produce Ban on poultry imports Stable economy Increase in the demand for Free range produce

Change in legislation imminent

Your competitors

Competitor details[List at least 5 competitors in the table below.]

CompetitorEstablished dateSizeMarket share (%)StrengthsWeaknesses

Eggs Galore2011Staff of 310PriceSituated on the outskirts of townErratic supply

The egg and chicken shop2011Staff of 310pricePoor quality produceErratic supply

Suncrest198525Pricequality

Advertising & sales

Advertising and promotional strategy

Planned promotion /advertising typeExpected business improvementCost ($)Target date

Online AdvertisingGive us access to a wider market50/monthMarch 2012

Fliers and postersRaise awareness of our existence and reach out across the technological divide300April 2012

SignageClearly show our location300March 2012

Sales and marketing objectivesOur sales team will be made up of shop front personnel and Taonanyasha Kucherera will be doing site visits to schools, shops, and colleges and use the internet to market our productsSales and distribution channels

Channel typeProducts/servicesPercentage of sales (%)AdvantagesDisadvantages

wholesaleEggs boxes50Moves the bulk of our productsRequires great marketing skills and we will make sure our product is well known

Shop frontEggs crates Eggs trayschickens30Reaches out to all our walk in clientele regardless of size and the amount they carry

InternetTelephone

Eggs boxesEggs crates Eggs trayschickens20Wider market reachConvenience to the customerRequires constant internet connectivityRequires telephone connectivity.(with a dongle from brodacom unlimited internet access at $50 monthly will overcome this problem)

The EggShop Business Plan 2012

Page 21Page 13The Future

Vision statement

To be the preferred distributor of eggs and chicken related products in Southern AfricaMission statement

More than just eggs We offer our clientele not just eggs and chickens but we offer them more i.e. price, quality, convenience and reliabilityGoals/objectivesOur short Term Goals: To set up shop in the Central Business District of Harare Increase profits to $10 000 monthly by the end of the first year Increase sales to $80 000 monthly by the end of the first yearOur long term goals To set up shop in every town of Zimbabwe by 2015 Build Clientele base in the region and beyond.

The Finances

Key objectives and financial review

Financial objectivesOur planned sales target for the first month is 9360 crates of Eggs and 1300 packets of 2kg portion chickens. We are expecting a 12.5% increase in monthly sales within the first 3 months of trading.

Finance required The business requires $5 000 in fundingAssumptions

The financial tables on the subsequent pages are based on theassumptions listed below:

[List your financial assumptions. These can include seasonal adjustments, drought or interest rates etc.]

Start-up costs for 2012

Expected cash flow

Break-even analysis

Supporting documentation

Attached is my supporting documentation in relation to this business plan. The attached documents include:

Curriculum vitae Taonanyasha Kucherera Quotations from various suppliers for the equipment costs Photographs of the proposed store design.

CURRICULUM VITAETAONANYASHA KUCHERERA43 Alexandra DriveHatfieldHarareCell:+263 774 390 786E-mail: tkucherera@gmail.com

PERSONAL DETAILS

Date of Birth30 October 1986I.D Number58 229931 C 22SexMaleMarital StatusSingle

WORK EXPIRIENCE

1. LOOKMEDIA ADVERTISING AGENCY April 2011- December 2011POSITION : Head of ProjectsDUTIES: Overseeing all projects from design to final print, Basic bookkeeping, Compilation of monthly management accounts, Marketing

2. KHUMALO BUSINESS ENTERPRISES April 2009-February 2011POSITION: SHOP MANAGERDUTIES: Purchasing and pricing of products: sales evaluations; stock taking and stock sheet evaluations; compilation of Monthly management accounts i.e. sales reports profit and loss account: quality control of products and staff evaluations

3. HATFILED GIRLS HIGH TUCKSHOP April 2008-September 2008POSITION: PURCHASING OFFICER

4. WHEELS TRADING November 2003-December 2005POSITION: ASSISTANT ADMINISTRATION MANAGER JULY 2004-DECMBER 2005ADMINISTRATION CLERK November 2003-June 2004DUTIES: Payroll Compilation; basic bookkeeping; stock taking and stock sheet evaluation; banking; typing and filing all company correspondence; pricing of goods; compilation of daily, monthly and annual sales reports, staff evaluation

ACADEMIC QUALIFICATIONS A LEVEL PASSES : 2OLEVEL PASSES : 7

COMPUTER LITERACY MS WORDMS EXCELMS POWERPOINTMS ACCESSINTERNET AND E-MAIL

HOBBIESWritingReadingPro social activitiesPlaying tennis

REFRENCES1. MR Jonathan HundahLookmedia Advertising AgencySuite 408-409 Pockets Building59 Jason moyo WayHarareCell:+263 775 038 526

2. Mrs Viattar KuchereraKhumalo Business Enterprise38 3rd streetKwekweCell :+263 774 201 450E-mail : viattarkucherera@yahoo.com

3. Ms Margret MuganhuWheels TradingP.O Box 54RedcliffCell +263 773 861 404

Sheet1START-UP COSTSCost ($)EQUIPMENT/CAPITAL COSTSCost ($)RegistrationsBusiness purchase priceBusiness name$300Franchise feesLicences$200Start-up capitalPermits$0Plant & equipmentDomain names$0VehiclesTrade marks/designs/patents$0Computer equipment$550Membership fees$0modem$100Accountant fees$0MoreRental lease cost (Rent advance/deposit)$700Office equipmentUtility connections & bonds (Electricity, gas, water)$0FurniturePhone connection$0Shop fitout$500Training$0Wages$400Stock/raw materials$2,500InsurancePrintingStationary & office suppliesMarketing & advertisingMoreTotal start-up costs$4,100Total equipment/capital costs$1,150

Sheet1EXPECTED CASHFLOW [YEAR]Month 1Month 2Month 3Month 4Month 5Month 6Month 7Month 8Month 9Month 10Month 11Month 12OPENING BALANCE$0$4,795$9,717$14,623$19,965$25,499$31,229$36,611$42,954$49,364$55,995$62,855Cash incoming$60,060$61,561$63,100$64,677$66,293$67,950$69,848$71,594$73,383$75,217$77,097$80,566SalesAsset salesDebtor receiptsOther incomeTotal incoming$60,060$61,561$63,100$64,677$66,293$67,950$69,848$71,594$73,383$75,217$77,097$80,566Cash outgoingPurchases (Stock etc)$52,936$54,259$55,615$57,005$58,430$59,890$61,387$62,921$64,494$66,106$67,758$70,807Loan Repayment$417$417$417$417$417$417$417$417$417$417$417$417Advertising & marketing$300$300$300$300$300$300$300$300$300$300$300$300Bank fees & charges$20$20$20$20$20$20$20$20$20$20$20$20Interest paid$63$63$63$63$63$63$63$63$63$63$63$63internet$50$50$50$50$50$50$50$50$50$50$50$50equipment purchase$250$250$750$700cellphone$30$30$30$30$30$30$30$30$30$30$30$30Rent & rates$700$700$700$700$700$700$700$700$700$700$700$700transport$100$100$100$100$100$100$100$100$100$100$100$100Repairs & maintenanceStationery & printing$50$50$50$50$50$50$50$50$50$50$50$50Licensing$200InsuranceWages$400$400$600$600$600$600$600$600$750$750$750$750MoreTotal outgoing$55,266$56,639$58,195$59,335$60,760$62,220$64,467$65,251$66,974$68,586$70,238$73,987Monthly cash balance$4,795$4,923$4,906$5,343$5,534$5,731$5,382$6,344$6,410$6,632$6,860$6,580CLOSING BALANCE$4,795$9,717$14,623$19,965$25,499$31,229$36,611$42,954$49,364$55,995$62,855$69,434

Sheet1BREAK-EVEN CALCULATORTimeframe (e.g. monthly/yearly)Average price of each product/service sold$5.00Average cost of each product/service to make/deliver$4.30Fixed costs for the month/year$1,220.00Percentage of price that is profit$0.14Total sales needed to break-even$8,714.29Number of units sold needed to break-even$1,742.86