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The EAC RebrandingTask Force
presents
The same organization
The Editors’ Association of CanadaJust…
Branches and Twigs
Unilingual
Bilingual
A new visual identity
A new colour palette
• Modern• Bold• Dynamic
Primary Secondary
A new typography
LATO (GOOGLE FONT)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
And voiceFor every organization with communication needs, there’s an EAC editor out there with the skills to satisfy.
TARGETMessaging for specific audiences
TONEPlays on words, creative, sense of humour
TEXT APPEALUse copy that attracts attentionEditors enhance your message
TEXTUAL REVOLUTIONEffective communication in a cross-platform world
CONSENSUAL TEXTCollaborative and cooperativeEditors work with you and your ideas
PRACTICE SAFE TEXTUse protection. Hire an editor.
Illustrations
• Fun• Creative• Alive
Ads and merchandise
Brand expression
Brand expressionWebsite
Brand expressionWebsite (alternate slide)
Untangle your communication.Untangle your communication.
Brand expressionInternal web page (branch)
Brand expressionInternal web page (branch seminar)
Brand expressionSocial media
Brand expressionSocial media
Reasons for rebranding?
Because we need to be current and relevant!
Because we need to increase membership.
Because we need to retain a bigger percentage of memberships.
Because… it’s time!
Our position
We are Canada’s only national editorial association.
Our mission
To advanceTo supportTo educateTo inform
Our message
The three pillars:
Market (recognition, jobs)
Community & Networking (recruitment, retention, enhancing the profession)
Best practices (training, education, excellence)
The Market
Creating awareness for editorial servicesProviding awareness of marketsPutting editors together with jobsProviding access to editors through the web
Community & Networking
Being the hub for editors Sharing ideas and insightsLinking between national, regional, localNetworking through conferences and workshops
Best Practices
Setting the standards for professional editing Supporting /advancing editors at various career stagesProviding expertise, leadership and educationAdvocating for editors and the profession
Editors Canada Task Force
Leader: Melva McLean
Members: Tina Dealwis, Marlene Dong (to Jan 2014),
Namita Kumar, Andrew Wright
NEC Reps: Gael Spivak (to Jan 2014), Moira White
National Office Reps: Carolyn Burke and Michelle Ou
