1
*As Measured by LinkedIn's Content Marketing Score Their employees share on LinkedIn Their employees post on LinkedIn 100% 100% of the Top Performing High Tech Brands on LinkedIn Share the Following Traits: Frequency of LinkedIn Company Page Updates among the Most Influential High Tech Brands The Most Influential High Tech Brands on LinkedIn: The Top 10 They post company updates on LinkedIn They invest in LinkedIn sponsored updates Content Marketing Score based on LinkedIn global active members in 2015 Computer Software United States 1 2 Information Technology and Services United States Internet United States 3 4 Information Technology and Services United States 5 Information Technology and Services United States Internet United States 6 Salesforce Computer Networking United States 7 9 Computer Software United States 10 Information Technology and Services United States Information Technology and Services France 8 39. Symantec Computer Software United States 43. Aha! Labs Inc. Computer Software United States 47. HCL Technologies Information Technologies and Services India 23. Ericsson Telecommunications Sweden 27. Uber Internet/Consumer Services United States 35. Wipro Information Technologies and Services India 11. Accenture Information Technology and Services Ireland 15. Intuit Computer Software United States 19. Xerox Information Technology and Services United States 41. Wantering Internet/Marketing and Advertising Canada 45. Amazon Web Services Computer Software United States 49. Spotify Computer Software/Online Media Sweden 25. Tata Consultancy Services Information Technology and Services India 29. Huawei Technologies Telecommunications China 37. Tableau Software Computer Software United States 13. SAP Computer Software Germany 17. Adobe Computer Software United States 21. Thomson Reuters Information Technology and Services/Media Production United States 42. MuleSoft Computer Software United States 46. Alteryx, Inc. Information Technology and Services/Computer Software United States 50. eBay Internet United States 26. EMC Information Technology and Services United States 30. HubSpot Internet/Marketing and Advertising United States 38. CSE- Consorzio Servizi Bancari Information Technology and Services/Banking Italy 14. Intel Corp. Semiconductors United States 18. branded.me Internet/Design/Training United States 22. VMware Computer Software United States 40. Appboy Internet/Marketing and Advertising United States 44. SAS Computer Software United States 48. Percolate Inc. Internet United States 24. Visa Information Technology and Services/Financial Services United States 28. Cognizant Information Technology and Services United States 36. Hired, Inc. Internet/Staffing and Recruiting United States TM 12. Amazon Internet United States 16. Lenovo Computer Hardware United States 20. Brilliant Ads Internet/Marketing and Advertising Republic of Moldova Technology marketers have long been leaders in adopting the latest digital marketing tactics. They were among the first marketers to build websites, to advertise online, to grasp search engine marketing, and to embrace social media. Tech marketers are also among the first to leverage LinkedIn for content marketing. Below are the top 50 global high technology marketers based on their LinkedIn Content Marketing Scores, which is calculated by measuring the ratio between the total target audience and the unique users that engaged with the content. This map shows the global distribution of companies on the Top 50 Influential High Tech Brands on LinkedIn. The Content Marketing Score evaluates all content based on activities on the LinkedIn platform, including Company Page updates, employee shares, LinkedIn Sponsored Updates, activities in LinkedIn Groups and Influencer and employee posts through the LinkedIn Publishing Platform. (The areas in teal are countries that are home to brands on the list). The Content Marketing 50: The 50 Most Influential High Tech Brands on LinkedIn* High Tech Edition The Most Influential High Tech Brands on LinkedIn: 11-50 # of Companies on the list 1 2-3 4+ The Top 10: Ranked 11-25: Ranked 26-50: 46 22 14 Updates per Week. Updates per Week. Updates per Week.

The Content Marketing 50: High Tech Edition · Internet/Marketing and Advertising Republic of Moldova Technology marketers have long been leaders in adopting the latest digital marketing

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Page 1: The Content Marketing 50: High Tech Edition · Internet/Marketing and Advertising Republic of Moldova Technology marketers have long been leaders in adopting the latest digital marketing

*As Measured by LinkedIn's Content Marketing Score

Their employees share on LinkedIn

Their employees post on LinkedIn

100%

100% of the Top Performing High Tech Brands on LinkedIn Share the Following Traits:

Frequency of LinkedIn Company Page Updates among the Most Influential High Tech Brands

The Most Influential High Tech Brands on LinkedIn:

The Top 10

They post company updates on LinkedIn

They invest in LinkedIn sponsored updates

Content Marketing Score based on LinkedIn global active members in 2015

Computer SoftwareUnited States

1 2Information Technology and ServicesUnited States

InternetUnited States

3 4Information Technology and ServicesUnited States

5Information Technology and ServicesUnited States

InternetUnited States

6 Salesforce

Computer NetworkingUnited States

7

9Computer SoftwareUnited States

10Information Technology and ServicesUnited States

Information Technology and ServicesFrance

8

39. SymantecComputer SoftwareUnited States

43. Aha! Labs Inc.Computer SoftwareUnited States

47. HCL TechnologiesInformation Technologiesand ServicesIndia

23. EricssonTelecommunicationsSweden

27. UberInternet/Consumer ServicesUnited States

35. WiproInformation Technologiesand ServicesIndia

11. AccentureInformation Technologyand ServicesIreland

15. IntuitComputer SoftwareUnited States

19. XeroxInformation Technologyand ServicesUnited States

41. WanteringInternet/Marketingand AdvertisingCanada

45. Amazon Web Services

Computer SoftwareUnited States

49. SpotifyComputer Software/Online MediaSweden

25. Tata Consultancy Services

Information Technologyand ServicesIndia

29. Huawei TechnologiesTelecommunicationsChina

37. Tableau SoftwareComputer SoftwareUnited States

13. SAPComputer SoftwareGermany

17. AdobeComputer SoftwareUnited States

21. Thomson ReutersInformation Technology and Services/Media ProductionUnited States

42. MuleSoftComputer SoftwareUnited States

46. Alteryx, Inc.Information Technologyand Services/ComputerSoftwareUnited States

50. eBayInternetUnited States

26. EMCInformation Technologyand ServicesUnited States

30. HubSpotInternet/Marketingand AdvertisingUnited States

38. CSE- Consorzio Servizi Bancari

Information Technologyand Services/BankingItaly

14. Intel Corp.SemiconductorsUnited States

18. branded.meInternet/Design/TrainingUnited States

22. VMwareComputer SoftwareUnited States

40. AppboyInternet/Marketingand AdvertisingUnited States

44. SASComputer SoftwareUnited States

48. Percolate Inc.InternetUnited States

24. VisaInformation Technology and Services/Financial ServicesUnited States

28. CognizantInformation Technologyand ServicesUnited States

36. Hired, Inc.Internet/Staffing and RecruitingUnited States

TM

12. AmazonInternetUnited States

16. LenovoComputer HardwareUnited States

20. Brilliant AdsInternet/Marketing and AdvertisingRepublic of Moldova

Technology marketers have long been leaders in adopting the latest digital marketing tactics. They were among the first marketers to build websites, to advertise online, to grasp search engine marketing, and to embrace social media. Tech marketers are also among the first to leverage LinkedIn for content marketing. Below are the top 50 global high technology marketers based on their LinkedIn Content Marketing Scores, which is calculated by measuring the ratio between the total target audience and the unique users that engaged with the content.

This map shows the global distribution of companies on the Top 50 Influential High Tech Brands on LinkedIn.

The Content Marketing Score evaluates all content based on activities on the LinkedIn platform, including Company Page updates, employee shares, LinkedIn Sponsored Updates, activities in LinkedIn Groups and Influencer and employee posts through the LinkedIn Publishing Platform.

(The areas in teal are countries that are home to brands on the list).

The Content Marketing 50:

The 50 Most Influential High Tech Brands on LinkedIn*

High Tech Edition

The Most Influential High Tech Brands on LinkedIn:

11-50

# of Companies on the list1 2-3 4+

The Top 10:

Ranked 11-25:

Ranked 26-50:

46

22

14 Updates per Week.

Updates per Week.

Updates per Week.