The Cigarette Market in Sweden

Product Code: CG0152MR

Published Date: April 2015

Report Price: US$ 975 (Single Copy)

Synopsis “Cigarettes in Sweden” report is a qualitative report providing extensive and highly detailed consumption data

on the Cigarettes industry in Sweden.

This report is the result of ERC’s extensive market research covering Cigarettes across Sweden. The

report provides consumption data based upon a unique combination of industry research, fieldwork,

market sizing work and our in-house expertise in the Cigarettes industry in order to offer extensive

data about the trends and dynamics affecting the Cigarettes industry.

This report is aimed at companies operating in the Cigarettes industry and for new companies

considering entry into Cigarettes industry.

This report provides detailed data of the manufacturers operating in the Cigarettes industry in

Sweden.

This report also provides market size of the Cigarettes industry in Sweden along with other data

relating to the regulations, retail price, smoking population, production & trade and forecast data

Summary “The Cigarette Market in Sweden” is a new report by ERC that focuses on the extent to which Sweden

Cigarettes market has evolved in line with changing smoking habits, the competitive environment and

economic developments, as well as analyzing the implications market realignments have had on top

multinational companies.

Scope

This report provides a comprehensive analysis of Cigarettes market in Sweden

It provides volume and per-capita consumption of cigarettes for 2013 and forecast figures for 2023

It provides value and volume break-up of the Cigarettes market at segment level.

Reasons to Buy Cigarettes companies require a detailed understanding of Cigarettes consumption in order to align their sales

and marketing efforts with the latest trends in the market. This report clarifies in detail, by region and

company, where the growth opportunities are in Cigarettes industry to enable effective marketing plan

As consumers’ product demands evolve, the dynamics between different countries also change – favoring

some countries and leaving others increasingly out of line with demand patterns. As a result, understanding

the shifting market dynamics is key to ensuring maximum sales in the future

The differing growth rates in overall regional product sales drive fundamental shifts in the market. This report

provides detailed, authoritative data on these changes for marketers

The report provides the latest data on market dynamics in the Cigarettes industry across Sweden, providing

marketers with essential data in order to understand their own position in the market and to identify where to

compete in the future

1 Market Size

The effect of this pre-tax purchasing in 2011 resulted in much lower sales in 2012. Volumes fell by 9.1% with

a further fall of 8.2% in 2013 as the full impact of the hike in excise duty continued to be felt. Sales were

nearly half of their 1990 levels by the end of 2013. Forecasts for 2014 suggest that, with a stable tax regime,

there will be a projected fall of only 1% in sales.

Cigarette Consumption, 1990-2014

Million Pieces % Annual Change Index 1990 = 100.0

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014f

Duty-Free & Non-Duty Paid Volumes, 2006-2013

Duty- Free Non-Duty Paid

Total Non-Domestic

2006

2007

2008

2009

2010

2011

2012

2013

Per Capita Consumption, 1990-2014

Per Capita Consumption

Population Millions

Pieces/Day Pieces/Week Pieces/Year % Change Index 1990 = 100.0

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014f

Retail Sales Value, 1990-2014

SKr

Million SKr

Million Index

1990 = 100.0

Per Capita Expenditure

SKr/Head

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005e

2006e

2007e

2008e

2009e

2010e

2011

2012

2013

2014f

2 Production and Trade

Cigarette production in Sweden ended in June 2002 when the sole cigarette factory at Malmö was closed and

production was transferred to Austria, after Austria Tabak acquired the former Swedish Match cigarette

operations prior to being itself acquired by Gallaher (now JTI).

Cigarettes Production, 1990-2002

Million Pieces % Annual Change Index 1990 = 100.0

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

Cigarettes Imports, 1990-2013

Million Pieces % Annual Change Index 1990 = 100.0 As % of Consumption

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Cigarette Exports/Re-Exports, 1990-2013

Million Pieces % Annual Change Index 1990 = 100.0 As % of Production

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011r

2012

2013

Methodology

ERC’s research methodology includes the following steps in order to ensure a robust research programme to deliver the highest quality market insights: Information Scanning Thorough investigation of all published sources worldwide to highlight gaps and decide means of obtaining information requirements. Economic Intelligence Gathering all relevant: • Statistical data • financial information • Industrial data • economic information Collection of Published Research A thorough search to identify and obtain relevant published material using: • Media sources • corporate literature • Trade journals • on-line services • ERC databank • national press • Research institutes. In-Country Research Field research conducted in each country designed to: • collect informed and up-to-date information from interviews to gauge attitudes, expectations and current market developments. • monitor product and brand availability, prices and facings allocation through specially commissioned retail store checks. In-House Research & Analysis Based on a solid knowledge of the current market scenario and years of experience in the area of global tobacco market research, further telephone interviews are carried out with leading manufacturers and

industrial competitors. The result is first-hand knowledge of new product developments, user-ship patterns, new investments and inherent market trends.

About ERC – a division of Canadean

Canadean is a full-service business information provider with in-house market research capabilities. We specialize in analysis across the Consumer Markets Value Chain, covering suppliers, producers, distribution, and consumers. Canadean’s dedicated research and analysis teams consist of experienced professionals with an industry background in marketing, market research, consulting, and advanced statistical expertise. We offer value-added market research, insight, and strategic analysis and our products help companies to make better, more informed, strategic and tactical sales, and marketing decisions. Canadean’s areas of expertise include online research, qualitative and quantitative research, industry analysis, custom approaches, and actionable insights. In addition, Canadean has built a network of consultants and specialist researchers across more than 60 countries, each with in-depth industry experience and expertise enabling us to conduct unique and insightful research via our trusted business communities. ERC's analysts and researchers are thoroughly experienced within the tobacco industry, with over 30 years’ experience of researching this challenging area. Their knowledge & expertise of specific market drivers, industry developments as well as regulatory and operating constraints in tobacco industry, ensure that clients benefit completely from ERC's high standards of research methodology and industry insights.

Disclaimer

All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Canadean. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that Canadean delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such, Canadean can accept no liability whatsoever for actions taken based on any information that may subsequently prove to be incorrect.

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The Cigarettes Market in Finland

The Cigarettes Market in France

The Cigarettes Market in Germany

The Cigarettes Market in Ireland

The Cigarettes Market in Italy

The Cigarettes Market in Malta

The Cigarettes Market in Netherlands

The Cigarettes Market in Norway

Table of Contents

Overview 1-2

Market Size 3-8

Cigarette Consumption, 1990-2014 4

Consumption, Including Unregistered Consumption, 2003-2012 5

Duty-Free & Non-Duty Paid Volumes, 2006-2013 6

Per Capita Consumption, 1990-2014 7

Retail Sales Value, 1990-2014 8

Market Structure 9-12

Market Breakdown by Type: Filter v Plain, 2001-2013 9

Manufacturers & Brands 13-18

Manufacturer Sales & Market Share, 2000-2014 15-16

Taxation & Retail Prices 19-24

Taxation 19-21

Prevailing Tax Rates on Cigarettes, 1995-2014 20

EU Countries, Retail Price & Tax Incidence Comparison, 2014 21

Retail Prices 22-24

Tax Breakdown, Cigarettes 2014 22

Cigarettes: Retail Prices, 1990-2014 23

Retail Prices of Leading Brand Families, 2007-2008, 2010 & 2013-2015 24

The Smoking Population 25-28

Smoking Population, 1990-2014 25

Prevalence of Daily Smoking Among Adults by Gender & Age Group,

2004-2014 26

Prevalence of Occasional Smoking Amongst Adults by Gender & Age Group,

2004-2014 26

Prevalence of Daily Smoking Adults by Region, 2012 27

Daily Use of Snus, 2004-2014 28

Production & Trade 29-34

Production 29

Cigarette Production, 1990-2002 29

Imports 30-32

Cigarette Imports, 1990-2013 30

Imports by Country of Origin, 2000-2013 31-32

Exports 32-34

Cigarette Exports/Re-Exports, 1990-2013 33

Exports/Re-Exports by Country of Destination, 2000-2013 33-34

Operating Constraints 35-38

Advertising Restrictions 35-36

Health Warnings 36

Other Restrictions 36-37

Company Profiles 39-40

Japan Tobacco International/JTI Sweden 39

Prospects & Forecasts 41-42

Consumption Forecasts to 2023