The Christopher Vidal Corporation

8/4/2019 The Christopher Vidal Corporation

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The Christopher Vidal Corp.

Business Plan

Table of Contents

1. Executive Summary

2. Company Overview

3. Business Environment / Concept & Design

4. Company Description

5. Action Plan/Milestones

6. Photos



Executive Summary

The concept for Chelsea Skates is to offer the Chelsea Manhattan area and

greater NYC area a unique yet authentic boutique shopping environment for

the exclusive offerings of hard to find, unique footwear / (e.g. Nike, Adidas,

Supra, DC, Reebok, Asics ) sneakers not found in run-of-the mill shoe stores orbig-box retailers (e.g. Foot Locker, Finish Line, Champs etc.). Additional

clothing items (unique customized t-shirts, caps, outer wear, figures etc. as

well as a couple of more popular street wear labels) will also be offered.

Consideration for unique, hard-to-find consignment sales may also be

considered.

The concept for the UP SHOP is the idea and principles that we will bring thegallery to the street and the streets into the gallery environment. Combining

fine art, modern art, urban art, pop art and street art in one space. A place

where printed matter can be bought sold and traded. With the ever growing

street art market gaining international placement in the industry and thebuying, reselling, consigning and creating of street / urban art becoming

more readily available for sale. Introducing new artists by way of curating

shows and the already established artists of today being invited to display works and sell.

It is expected that it will take 7 months to one year for the store to make a

profit once the shop is embedded in the neighborhood, word of mouth has

taken its course, wheat pasting of posters, flyers, handouts and all social

networking venues have been implemented.

Christopher Vidal will be the primary decision maker for the day-to-daydecisions. Other individuals with an interest in the business may both invest

and be part or full time employees based on skill sets and business need. Mr. Vidal will undoubtedly be governed, however, by an executive team made up

of prospective investors who will be responsible for the overall strategic

direction of the business.

Sales will be made both at the store and over the internet.



Company Overview

The company will be started by, and owned by local sneaker enthusiast,

former skateboarder and art collector: Christopher Vidal. Who will seek

investors with specific expertise in areas of legal, financial and marketing

backgrounds? The company will be overseen by a “Board of Advisors” with

voting rights representative of their investment into the company (both

monetary and creative investment). Day-to-day management will reside in a

General Manager as determined by the Board of Advisors. The Board of Advisors will set the strategic direction for the company and will ensure there

is adequate financing available for the company to meet its ongoing

objectives. Initial owner Christopher Vidal, others will be included as they are

identified as having critical expertise and/or skill set necessary for the futuresuccess of the company.

The ultimate goal of the company is to create and establish a foundation forthe growth and future advancement and placement of the Arts and

Skateboarding in New York City. A place that was and is a safe creative space

for the kids of New York City to come together and learn from one another via

the art of skate boarding, sneaker collecting and street art.



Business Environment / Concept & Design

The environment is envisioned to be one where skateboarders / sneaker

heads want to hang out creating a very welcoming and inviting environment. I

envision a loyal clientele who “feed off of one another” around the topic of sneakers, skateboarding and the Arts. The store theme will be a simple, under

the ground design based on its lower level shop location and aesthetic. Ideas

include:

1. Chelsea Skates, will be themed after what a core neighborhood shop is

all about. The minimalist approach of displaying product by

emphasizing on the product and not the display or fixtures in the store.

2. One 32” LCD flat panel TV playing classic skate videos throughout the

day adding to the aesthetic of the shop (e.g. Bones Brigade, Rubbish

Heap, etc.).

3. There will be no register area. All transactions will be conducted via

wireless devices (e.g. IPad, BlackBerry, IPhone, Android devices, etc.)In order to maximize product space and stock spaces, the Cash will be

kept in a cash drawer in the rear of the store.

4. Design will compliment existing stained wood cabinetry adding

shelving across outer wall, minor paint removal to expose brick, Pergo

Flooring throughout, install track lighting, security cameras and

creating a partition to separate stock area for footwear.

5. The UP Shop will require little to no build out. The concept of “ UP “, is

based around, getting all the art UP on all the walls. On the inside orthe outside. All the walls will always have framed art displayed

available for sale. Track lighting, steel door, cameras and a flat file

storage cabinet.

We also expect there to be a draw of customers from outside the immediate

Chelsea area as these kinds of boutiques / skate shops ad sneaker shops

have become popular amongst teenagers, young adults and the fashionforward crowd. The store will be staffed with individuals who have a passion

for the product sold who will engage patrons and perpetuate: skateboarders,sneaker heads, art collector and enthusiasts in there respective markets.

New customers in large part will be created by word of mouth and

introduction to the markets, environments and products from all over the

world of skateboarding, sneakers and Art by existing clientele.



Company Description

The company will be opened as an LLC with shares of ownership to

individuals based on both skill and monetary contributions as negotiated

amongst the parties. Day-to-day decisions will be made by Christopher Vidal

with overall strategic decisions to be made by an Executive Team made up of

investors.

Investor/owners may work within the company and may receive “market”compensation for doing so. Initial decisions will be made by the Executive

Team with ongoing decisions made by Christopher Vidal as the general

manager. It is understood that Chistopher Vidal will be the primary decision

maker, share holder and retainer of the intellectual property rights of theChelsea Skate Corporation and The UP Shop. As both entities are of

Christopher Vidal’s own creative construction with no third party assistance.

In the event Christopher Vidal is unable to perform his duties as General

Manager of day to day operations, budgeting, purchasing etc., there will be

an appointed Acting General Manager for a period of no longer but not

shorter than 22 days. After term has expired, there will be an immediate

dismissal of the Acting General Manager’s position / title and Christopher

Vidal will automatically assume His position as General Manager. At no time

during said term does Christopher Vidal lose any holdings and or shares in

The Chelsea Skates Corporation & The UP Shop. The Executive Team retainsand holds the rights to suspend Christopher Vidal of His position for above-

mentioned Term of twenty-two days within a 4-month period.



Action Plan/Milestones

1. June 2011:

• Overall theme, store name and strategic decision to be finalized.

• Initial interest of potential investors to be obtained.

• Lease / location finalized

2. July 2011:

• Initial interest of potential investors to be obtained.

• Need to have met with Nike/Jordan/Adidas/Supra/DC footwear

representatives.• GRAND OPENING EVENT JULY 30th

3. August 2011:

• Potential markets assessed, demographics studied vs. industry

trends and a final site list to be created

• First show to be curated in following month possible NY vs London

theme – IRAK, Curtis Kulig, Rene Gagnon, DFace, Nick Walker,

Martin Whatson et al.

4. September 2011:

• Investors finalized and Executive Team established.• Negotiated deal with Nike/Jordan and other vendors to be finalized.

• Gallery show begins September 28th

• Second show secured

• Print creation discussed as well as outsource hunting and reaearch.

5. October 2011:

6. November, 2011

7. December, 2011:

• 2nd Retail location to be secured.

8. January 2012:

9. February 2012:



The Chelsea Skates Corporation









The UP Shop





The Outdoor Space





Documents

The Christopher Vidal Corporation