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The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards Manager for Europe

The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

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Page 1: The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards Manager for Europe

Page 2: The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

Content

• Challenges for Agriculture

• The Journey of Integrated Solutions

• How did we succeed?

• Cloud-based Connectivity / Farming 4.0

• Vertical and horizontal approach

• Summary

2 Gossard| Digitalisierung in der Landwirtschaft, ETSI | November 2016

Page 3: The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

Challenges for Agriculture

3 Gossard| Digitalisierung in der Landwirtschaft, ETSI | November 2016

Page 4: The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

Challenges for Farming Industry

Limited Ressources Land Water Nutrients People

Population Growth Diet

Digitalization (Smart Farming)Digitalization (Smart Farming)

4 Gossard| Digitalisierung in der Landwirtschaft, ETSI | November 2016

Page 5: The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

Digitalization / Smart Farming

Use of modern automation and information technology to increase the productivity and efficiency of modern farming in a sustainable way with minimal impact on the environment

5 Gossard| Digitalisierung in der Landwirtschaft, ETSI | November 2016

Page 6: The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

The Journey of Integrated Solutions

6 Gossard| Digitalisierung in der Landwirtschaft, ETSI | November 2016

Page 7: The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

1.Product

2. Smart Product

3. Smart, Connected Product

+

+

+

The Journey of Integrated Solutions

7

1.Product

2. Smart Product

3. Smart, Connected Product

+

+

+

4. Product System

5. System of Systems

Farming4.0

Gossard| Digitalisierung in der Landwirtschaft, ETSI | November 2016

Page 8: The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

Telemetry as Basis forSmart Digital Farming

8 Gossard| Digitalisierung in der Landwirtschaft, ETSI | November 2016

Page 9: The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

Connected Nutrient Management

9 Gossard| Digitalisierung in der Landwirtschaft, ETSI | November 2016

Page 10: The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

How did we succeed?

10 Gossard| Digitalisierung in der Landwirtschaft, ETSI | November 2016

Page 11: The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

AEF Web Page

11

http://www.aef-online.org

Gossard| Digitalisierung in der Landwirtschaft, ETSI | November 2016

Page 12: The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

12

AEF support

Gossard| Digitalisierung in der Landwirtschaft, ETSI | November 2016

Page 13: The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

13

AEF support

Gossard| Digitalisierung in der Landwirtschaft, ETSI | November 2016

Page 14: The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

Cloud-based Connectivity

Farming 4.0

14 Gossard| Digitalisierung in der Landwirtschaft, ETSI | November 2016

Page 15: The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

Cloud-based Connectivity

15

7050, 7080 Forage Harvesters

R4030, R4038 4630 ,4730, 48304940 Sprayers

8030 & 8R/RT Tractors

9030 & 9R/RT Tractors

John Deere Operations Center

7760 Cotton Picker

W235 Windrower

7030 & 7R Tractors

6030 & 6R Tractors

S, T, W Series Combines

MTG in base machine since 2012 > 100.000 Ag machines with

cellular modem

Gossard| Digitalisierung in der Landwirtschaft, ETSI | November 2016

Page 16: The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

MyJohnDeere Operation Center

16 Gossard| Digitalisierung in der Landwirtschaft, ETSI | November 2016

Page 17: The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

Cloud-based Connectivity

Seed

Chemicals

Weather

Consultants

Food

Processors

Food Retailers

17 Gossard| Digitalisierung in der Landwirtschaft, ETSI | November 2016

Page 18: The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

Vertical and horizontal approach

18 Gossard| Digitalisierung in der Landwirtschaft, ETSI | November 2016

Page 19: The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

Home/Building Manufacturing/

Industry AutomationVehicular/

Transportation

Horizontal/Telecommunication

Open Automotive Alliance

Healthcare Energy WearablesFarming/AgrifoodCities

IoT SDOs and Alliances Landscape (Vertical and Horizontal Domains) 

AIOTI AIOTI AIOTI AIOTI AIOTI

AIOTI

AIOTI AIOTIAIOTI

Source: AIOTI WG3 (IoT Standardisation) – Release 2.5

NB-IoTForum

Open ConnectivityFoundation

19 Gossard| Digitalisierung in der Landwirtschaft, ETSI | November 2016

Page 20: The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

Summary

20 Gossard| Digitalisierung in der Landwirtschaft, ETSI | November 2016

Page 21: The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

Summary

• Digitalization in agriculture will play a key role to address the needs for food of our growing population in a sustainable way.

• We are already in the middle of the digitalization of Agricultural machinery.

• More and more players provide services and offer big data based prescriptions. This will foster the adoption of smart farming.

• Smart Farming can only be successful with cloud-based seamless data exchange and partnering of the companies in the value chain.

21 Gossard| Digitalisierung in der Landwirtschaft, ETSI | November 2016

Page 22: The challenges of Digitalization and Big Data from the ...€¦ · The challenges of Digitalization and Big Data from the John Deere Perspective Christophe Gossard, Strategic Standards

Questions?Questions?