Intershop E-Commerce Report 2015

What IT systems have your now and plan to integrate in 3 years’ time, into your B2B commerce landscape?

Which of the following business processes do your organisation expect to be part of a B2B e-commerce solution?

Does your organisation plan to integrate their digital processes with customers and partners in their demand chain?

Does your organisation plan to coordinate and integrate theirdigital company processes with suppliers in their supply chain?

To what extent do you agree with the following statements in regards to your organization currently?

What challenges did your company expect to experience / actually experience when setting up their digital B2B channel?

Almost all (98%) of respondents participating in the survey believe that their sector will bene� t from the digitalization of business.

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Web contentmanagement system

43 %35 %

Digital assetmanagement system

42 %41 %

Order management system41 %29 %

Product informationmanagement system

54 %37 %

At present

In 3 years‘ time

Order management

MarketingCustomer management and service

Content management

47 %48 %

52 %56 %

70 %Yes, plan to

27 %Yes, already done

1 %No, don‘t plan to do

2 %Don‘t know

68 %Yes, plan to

26 %Yes, already done

4 %No, don‘t plan to do

2 %Don‘t know

Cost of growing our digital platform is too high

Would bene�t from increased support from the board

Do not have enough resource to grow our digital platform

Do not have the technical know-how to grow our digital platform

Need more time to grow our digital platform

43 %

55 %

40 %

29 %

59 %

Heading for the Next Frontier: The Digitalization of B2B

10 %7 %

Did not experienceany businesschallenges

38 %47 %

Technicalfaults and issues

Issues integratingdigital ando�ine channels

37 %44 %

Low initialdigital B2B sales

35 %44 %

Lack ofinvestment/budget

25 %33 %

Lack oftechnical knowledge

22 %23 %

35 %My sector will hugely bene�t

54 %My sector

will bene�t

9 %My sector will

somewhat bene�t2 %My sector will not bene�t

THE STARTING GROUNDThe state of digitalization in B2B commerce

WHAT IS CALLING?Mining the digitalization opportunities

THE CHALLENGES OF DIGITALIZATIONPain points that companies need to surmount

THE VISIONWhy the future is Synaptic

What IT systems have your now and plan to integrate in 3 years’ time, into your B2B commerce landscape?

Web contentmanagement system

43 %35 %

Digital assetmanagement system

42 %41 %

Order management system41 %29 %

Product informationmanagement system

54 %37 %

At present

In 3 years‘ time

Which of the following business processes do your organisation expect to be part of a B2B e-commerce solution?

Order management

MarketingCustomer management and service

Content management

47 %48 %

52 %56 %

Does your organisation plan to integrate their digital processes with customers and partners in their demand chain?

68 %Yes, plan to

26 %Yes, already done

4 %No, don‘t plan to do

2 %Don‘t know

Does your organisation plan to coordinate and integrate theirdigital company processes with suppliers in their supply chain?

70 %Yes, plan to

27 %Yes, already done

1 %No, don‘t plan to do

2 %Don‘t know

We’re living in the age of the consumer – and today’s digitalized B2B companies are discovering that success is dictated by their customer’s expectations for a stimulating shopping experience on one hand, and the need to increase e� ciency on the other. This triggers a number of additional technical challenges – because digitalization isn’t easy.

This means companies need to go way beyond the web shop to enable an entire customer engagement platform where di� erent best-of-breed systems interact e� ciently. It also means integrating heterogeneous processes and IT systems within and between companies.

That’s where Synaptic Commerce comes in.

To what extent do you agree with the following statements in regards to your organization currently?

Cost of growing our digital platform is too high

Would bene�t from increased support from the board

Do not have enough resource to grow our digital platform

Do not have the technical know-how to grow our digital platform

Need more time to grow our digital platform

43 %

55 %

40 %

29 %

59 %

What challenges did your company expect to experience / actually experience when setting up their digital B2B channel?

10 %7 %

Did not experienceany businesschallenges

38 %47 %

Technicalfaultsand issues

Issues integratingdigital ando�ine channels

37 %44 %

Low initialdigitalB2B sales

35 %44 %

Lack ofinvestment/budget

25 %33 %

Lack oftechnicalknowledge

22 %23 %

Almost all (98%) of respondents participating in the survey believe that their sector will bene� t from the digitalization of business.

35 %My sector will hugely bene�t

54 %My sector

will bene�t

9 %My sector will

somewhat bene�t2 %My sector will not bene�t