The centerpieceThe centerpiece

Keystone to a successfulpage design

Keystone to a successfulpage design

What’s a centerpiece?What’s a centerpiece?

What’s a centerpiece?What’s a centerpiece?

A story that is given special emphasis

A story that is given special emphasis

What’s a centerpiece?What’s a centerpiece?

A story that is given special emphasis

By packaging it with photos/graphics

A story that is given special emphasis

By packaging it with photos/graphics

What’s a centerpiece?What’s a centerpiece?

A story that is given special emphasis

By packaging it with photos/graphics

So that it can be used as the focal point around which the rest of the page is built

A story that is given special emphasis

By packaging it with photos/graphics

So that it can be used as the focal point around which the rest of the page is built

What’s a centerpiece?What’s a centerpiece?

A story that is given special emphasisBy packaging it with photos/graphicsSo that it can be used as the focal

point around which the rest of the page is built

It’s often ‘evergreen’ but can be a breaking story

A story that is given special emphasisBy packaging it with photos/graphicsSo that it can be used as the focal

point around which the rest of the page is built

It’s often ‘evergreen’ but can be a breaking story

Why a centerpiece?Why a centerpiece?

Why a centerpiece?Why a centerpiece?

To call attention to a story that editors view as significant

To call attention to a story that editors view as significant

Why a centerpiece?Why a centerpiece?

To call attention to a story that editors view as significant

To ensure that a page will have a well designed element

To call attention to a story that editors view as significant

To ensure that a page will have a well designed element

Why a centerpiece?Why a centerpiece?

To call attention to a story that editors view as significant

To ensure that a page will have a well designed element

To provide layout flexibility

To call attention to a story that editors view as significant

To ensure that a page will have a well designed element

To provide layout flexibility

Why a centerpiece?Why a centerpiece?

To call attention to a story that editors view as significant

To ensure that a page will have a well designed element

To provide layout flexibilityTo assist in planning for the

inevitable ‘slow news day’

To call attention to a story that editors view as significant

To ensure that a page will have a well designed element

To provide layout flexibilityTo assist in planning for the

inevitable ‘slow news day’

How to create a centerpiece

How to create a centerpiece

How to create a centerpiece

How to create a centerpiece

Assign a story or work with completed article

Assign a story or work with completed article

How to create a centerpiece

How to create a centerpiece

Assign a story or work with completed article

Make sure there is ‘art’ (photos and graphics)

Assign a story or work with completed article

Make sure there is ‘art’ (photos and graphics)

How to create a centerpiece

How to create a centerpiece

Assign a story or work with completed article

Make sure there is “art” (photos and graphics)

Assemble the ingredients into a MODULAR (i.e. rectangular) package

Assign a story or work with completed article

Make sure there is “art” (photos and graphics)

Assemble the ingredients into a MODULAR (i.e. rectangular) package

A centerpiece exampleA centerpiece example

A centerpiece exampleA centerpiece example

GalaGala

A centerpiece exampleA centerpiece example

GalaTwo photos

GalaTwo photos

A centerpiece exampleA centerpiece example

GalaTwo photosInformation for graphic from:

Health Resources and Services Administration

GalaTwo photosInformation for graphic from:

Health Resources and Services Administration

An example:

4-columnpackage using two mediocre photos cropped to heighten visual impact and supplemented with a text box

An example:

4-columnpackage using two mediocre photos cropped to heighten visual impact and supplemented with a text box

Option 1Option 1

Option 2Option 2

Option 3Option 3

Option 4Option 4

Option 5Option 5