BLACKREPORT//

TRENDS // IDEAS // INNOVATION // INSPIRATION

VISIONS OF THE FUTURE

ISSUE:04

MONTHLY REPORT

COVERING CONSUMER AND SOCIAL TRENDS,

TRENDS IN MARKETING

COMMS, PACKAGING,

PRODUCT INNOVATION

AND BEYOND...

THE BLACK REPORT IS...The Black Report is a monthly trends and innovation report focusing on technology, the internet,

social media, brand, marketing and good ideas.

The report is an extension of uncluttered white spaces, the digital magazine about good ideas in

collaboration with the innovation team at 6.2, Seek & Design and a network of content providers

from the USA, Australia, Germany and the UK.. BROUGHT TO YOU BY:

HTTP://UNCLUTTEREDWHITESPACES.COM WWW.SEEKANDDESIGN.COM.AU

CREATIVE BY:

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INSIDE A VIRTUAL FUTURE OF RETHINKING WORK SPACES

Editor & Founder of uncluttered white spacesOn Twitter @benrennie

URSULA LE GUIN STATED “ THE CREATIVE ADULT IS THE CHILD WHO HAS SURVIVED.”

We are right now living in a mid way point

between the industrial era which fades

fast behind us and the hybrid reality of the

information age which hasn’t yet taken

shape. I am confronted daily by the idea

that all too often, as we become adults,

our imagination dies with our childhood.

This hybrid reality provides leaders, businesses,

organisations and innovators with a clear platform to

rethink the way we work, educate and live. Computers

aren’t yet smarter than humans, so we are armed

with the power of time to imagine a world, and the

implications of what will happen when they are, where

we can collectively redesign the our shared futures.

The skills required to succeed in the information age

require a collaborative approach. Consider education

systems. In almost every developed country education

is still bound by solitary test-taking, individualistic

achievement and failure models. This runs counter to

the reality of the emerging markets and is representative

of business models shaped in an era gone bye.

Business models, education and the concept of

management were created to support the industrial

revolution. And while the world has shifted dramatically,

these ideas, systems and thinking have not.

Imagination and creativity in business today is

critical. As the world becomes smaller, and offshore

organisations such as eLance & Freelancer provide

solutions to getting things done, businesses will

need to shift their thinking to more creative,

imaginative teams that solve complex problems.

With the launch of Collaborative Consumption by

Rachel Botsman in 2010, a global movement took

shape on how companies can grow through sharing

and collaboration, catalysing the information

generation. The world is evidently smaller with the

continual evolution of the internet and technology,

with virtual worlds sitting front and centre.

CEOs and business leaders fear the loss of control in

virtual, cloud based environments because they have

created systems, almost always based on rewards and

incentive, which stamps out creativity and encourages

narrow perspectives on goals rather than lateral

thinking and problem solving. The reality is, more

than a billion human beings currently participate in

some form of virtual environment, and half of them

are under the age of 16. CEOs and business leaders

need to rethink management, marketing and process,

and learn to embrace and understand the cloud and

address the conventional working environment.

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INSIDE A VIRTUAL FUTURE OF RETHINKING WORK SPACES

Our company, 6.2 works in part in a virtual

environment with a team of people spread across

Australia and the USA. This is ideal for gaining

proficiency, if not mastery, in addressing complex

problems. We work with businesses across varying

continents and every aspect of our business is based

online. Our files, our network, our phone and our

project management systems.

Leveraging technology and the internet, we can

attract the best people anywhere in the world to

be a part of our organization. We can collaborate

with businesses in far reaching places normally

unattainable to a small company such as 6.2. Working

becomes far more vibrant due to the autonomy, focus

and deliberate shift to thinking about milestones and

objectives, rather then where and when.

As the global landscape continues to shift, so will the

importance of tech and the internet or, “the cloud,”

which is becoming a metaphor for the future and our

collective ability to access data and to gain useful

information from it.

We could all argue that virtual work is not virtual at

all, it’s real, it is happening now and it is growing.

More importantly than that, it is beneficial to a

global workforce living through what is hopefully an

evolution of the modern working environment.

Author Don Tapscott states, to create the perfect

world for many young employees, “replace job

descriptions with work goals and give them the

tools, latitude and guidance to get the job done,”.

Employers who can make peace with this new

relationship with Gen-Y must position themselves

well to extract the extraordinary collaborative value

that social media, technology and the internet offers.

Many business leaders are enthusiastic about

exploring technology but some see it as dehumanizing.

I believe technology enables deeper connections,

creates opportunities and in most cases, can

eradicate the issues relating to work life balance,

which is a myth created by organisations in the first

place to have us think they have our best interests at

heart. I hope you have established by now that work

life balance is your responsibility, not your employers.

The potential of the young to maximize creative

connectivity should be fostered. The world in which

we coexist today, will remain the same tomorrow,

just more efficient, better connected with emotionally

rewarded teams. Businesses will empower people

through transparency and autonomy.

Dan H. Pink, author of Drive and a Whole New Mind

challenges organisations to re think. Pink makes a

convincing case that organizations ignore intrinsic

motivation (belonging to a thing by its very nature)

at their own peril. Pink discusses the importance of

harnessing the power of intrinsic motivation rather

than extrinsic remuneration. This is well researched

science which is not embraced by organizations, and

not surprisingly, is infinitely more rewarding.

Belonging to a thing by its very nature, be it a

business, movement, group and team is important. In

the future, this won’t change, what will however is an

organisation’s understanding of what really motivates

people and an open understanding of the importance

of empowerment through leveraging existing

technologies, reshaping work, education and design.

Seth Godin stated, “there are people who edit the

world, have an opinion, a view, then there are those

who design it.” Time to assume some responsibility in

designing our shared future.

CREDITS

Ursula Le Guin: http://www.ursulakleguin.com/

Dan H. Pink: http://www.danpink.com/

Don Tapscott: http://dontapscott.com/

Seth Godin: http://www.sethgodin.com/sg/

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MICROSOFT BRANDS THE ‘FUTURE’

Technology is reshaping life before our very eyes

(remember life before the iPhone? Didn’t think

you would) and will continue to change the way we

navigate our daily lives and how we communicate

with each other in work and play. The future, it turns

out, is a hugely popular topic with consumers, for

whom rapid and ceaseless innovation of technology

is now no longer a desire but an expectation.

Something they look forward to.

Working from this insight, Microsoft is carving out a

brand position in envisioning the future of innovation,

overseen by its ‘Director of Envisioning’ David Jones.

Over the last year it has released a series of fascinating

‘Future’ movies which speculate how life and work

could look in 2019, based on current technologies and

the advances we’re likely to see.

THE FUTURE OF WORK AND PRODUCTIVITYThe latest movie is a look at Microsoft’s vision of the

possibilities of work life and general productivity,

where augmented reality enabled smartphones and

AR virtual and smart touch screens have become the

centre of our lives, rendering daily life a seamless flow

of conveniences.

Watch the movie: http://www.youtube.com/watch?v=a6cNdhOKwi0

THE KINECT EFFECTMicrosoft’s next offering, the Kinect Effect, takes a look at the broader

possibilities of the brand’s incredible Kinect technology. Here Microsoft

paints a picture of a world where Kinect has exploded from its humble

beginnings as a gaming technology into many other areas of life and

work, from medicine - where surgeons use Kinect virtual imaging

during surgery, to the pianist who practices using a virtual keyboard.

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Watch the KINECT MOVIE:

http://www.youtube.com/watch?v=T_QLguHvACs

MICROSOFT BRANDS THE ‘FUTURE’

UWS INSIGHT/After losing the innovation battle to you-know-who, Microsoft has been smart to find a slightly different route to build credibility and brand loyalty with consumers. These movies, which are part of an ongoing series, are slowly building Microsoft’s image as a future focused innovator of ‘smart’ consumer technology. By creating these inspiring and appealing images of the future Microsoft is taking consumers on an emotional journey, with the promise of making the dream real.

Consumers, it turns out, are ready and waiting to hop on the emotional future train. The first Work and Productivity movie was viewed 2.5 million times in just three weeks of its release and the Kinect Effect movie racked up close to half a million views over the same time.

What will your brand look like in this future of seamless innovation? Will it fit in? How innovation led is your brand positioning?

The rapid and unceasing changes social media is

wreaking on business have been charted in this

must read new book - The End of Business As

Usual - by social media expert Brian Solis.

Most will agree with Solis’ premise, that we are in

the throes of ‘The End of Business as Usual’ - the

result of the ongoing consumer digital revolution

where the connected individual has taken on a

unprecedentedly powerful role in defining the

future of everything.

Simply by discussing the experiences they’ve

had with brands and business on review sites, in

blogs, and in online communities, consumers have

created a new world of consumer influence.

UWS’ favourite insight in the book is what Solis has

defined as the Egosystem.

“ The Egosystem is an endearing term that

describes the nature of the social graph. Rather

than a social ecosystem, it is quite literally an

egosystem where the entire experience revolves

around you. You are at the centre of everything,”

Solis explains in an interview with Forbes magazine.

“ The information that you see, the people around

you, what you share, are all unique to you. And,

your experience will be absolutely different than

mine or anyone else for that matter. As such, the

egosystem is personal, powerful and reflective of

all that moves you.”

“ For businesses, tapping into the Egosytem

changes the game for marketing, sales and

service. You’re in control, not the brand, and in

order to get your attention and ultimately your

trust, they will have to commit act of empathy to

show that they are listening, that they’re sincere,

and that they are genuinely reaching out to you

and not millions of “people like you.”

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THE END OF BUSINESS AS USUAL

View the Link:http://www.forbes.com/sites/danschawbel/2011/10/18/the-end-of-business-as-usual/

UWS INSIGHT/The idea that social media is changing how brands do business certainly isn’t new but the assertion that a totally new era of consumerism is upon – is. Only time will tell if Solis’ vision of the future is correct but one thing is certain, doing business in the future won’t look much at all like it does now.

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NIELSEN SOCIAL MEDIA STATISTICS UPDATE

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NIELSEN SOCIAL MEDIA STATISTICS UPDATE

View the Link:http://blog.nielsen.com/nielsenwire/social/

UWS INSIGHT/It’s easy to make assumptions about social media but as it evolves the stats continue to surprise. Insights such as this - that it is the over 55s who are driving social media growth with mobile internet - are gobsmacking. The lesson here? Don’t ever assume. Always look to the latest states before making assertions.

View the Link:http://blog.nielsen.com/nielsenwire/social/

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GENERATION M: FOR MULTITASK AND MULTIPLE SCREEN

Multitasking was once the domain of busy

mothers of young children but today technology

and ubiquitous connection has transformed us all

into multiple screen juggling multitaskers.

A new study, conducted by Yahoo and Razorfish,

reveals that 80% of smart phone and tablet users

multitask on a mobile device while watching TV.

Yahoo Mobile and Razorfish surveyed 2,000 adults

on their mobile habits and device preferences.

They discovered that consumers are darting

seamlessly between screens, using their phones

and tablets to communicate with friends, look

up information on the show they’re watching or

surf content completely unrelated to what they’re

watching on TV.

It’s bad news for television advertisers, who now

have to compete with the world wide web for

consumer’s attention during commercial breaks

but good news for the digital world.

STUDY KEY FINDINGS– 38% of respondents say browsing the web

enhances their TV viewing experience, while

another 38% say it makes them more distracted.

– 70% of respondents multitask at least once a

week; 49% do so daily.

– 15% are on their phones for programs’

entire durations.

– The top 5 programming genres attracting

multitaskers are reality, news, comedy, sports

and food.

– 94% of reported multitaskers engage in some

form of mobile communication while watching TV,

such as exchanging email, sending IMs, texting,

talking or social networking.

– 60% browse the mobile web, of which 44% search for

unrelated content and 38% search for related content.

– Mobile traffic spikes during halftime shows of

sporting events;

UWS INSIGHT/Mobile web users are perpetually distracted. If they’re dipping in and out of focus, moving from one screen to another and back again continuously what are the implications for online content? It means that web design, content and navigation have never been so crucial. If you have 5 seconds of your consumer’s time, before a competing screen grabs their attention, how will you engage them?

Source:http://razorfishoutlook.razorfish.com/articles/forgetmobile.aspx#01

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BUY SKILLS AND EDUCATION ONLINE: THE NEXT ONLINE BUSINESS BOOM? As Ebay revolutionized the bricks-and-mortar market place, online learning

is set to shake-up contemporary education systems and open up a whole

new online market place for skill-sharing and peer-to-peer learning, where

anyone with an internet connection can become a teacher.

A slew of star-ups have appeared in recent months, aiming to create a

global market place for cheaply priced online learning, offering a dizzying

array of courses – from salsa dancing to web development and everything

else in between.

Essentially marketing and transactional platforms, these sites enable

teachers, tutors and other everyday people to apply their skills and

knowledge in an online context and a marketplace in which to sell them

– and to collect payment. Sounds like Ebay? It is. Except for the auction

element, these new online learning sites share a lot in common with the

Ebay model, such as allowing customers to post reviews and allowing

self-regulation - opening ‘teaching’ to anyone without vetting them.

They also share Ebay’s revenue model - taking a slice from vendor’s

(teachers) fees - anywhere from 15% to 30%.

Nerdi – nerdi.comNerdi is the brand new cab off the online

education rank. It’s cool, ironic branding

(how cool are nerds right now?) will appeal to

Gen-Y’s but there’s a course in here for everyone

– from categories including cooking, internet

& technology, entrepreneurship and business

– basically whatever is your passion to learn

and whatever someone out there in the world

is willing to teach. The site is pitched at both

potential teachers and students, and like similar

sites takes a small percentage of teacher’s fees.

THE DIGITAL CLASSROOM – 5 “EDTECH” STARTUPS RESHAPING EDUCATION

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Skilio – skilio.comRecently launched and based in Europe, Skilio

is still in beta phase. Skilio is pitched as a social

networking site (rather than a ‘marketplace’) that

enables consumers to find the expertise they

need and share their own skills. Courses/classes

offered are online, consisting of a mix of webcam,

chat and document share.

Skilio’s pricing system offers a point of difference

– like E-Bay, prices are set by the consumer,

negotiated solely between members.

Course categories are incredibly broad including

languages, lifestyle, music, academic, business,

technology and creative arts

Learnable – Learnable.comLaunched in early 2011, Learnable is a spinoff from Sitepoint.com, the internet’s largest

resource for web developers. Courses, which focus in the area of web development and

design, are pitched at those wanting to develop professional level skills or extend their skills

to a different area. Like other sites consumers can buy courses individually (around $20) but

Learnable also offers a monthly subscription option.

THE DIGITAL CLASSROOM – 5 “EDTECH” STARTUPS RESHAPING EDUCATION

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Skillshare – skillshare.comLaunched this year, this site differs from others

in that it is essentially an online organisation

for offline interactions: connecting teachers to

students for real world classes in their local

community. Courses are generally hosted in

personal spaces like apartments as well as

public spaces like art studios.The site offers a

mix of paid and free courses, currently in New

York only. Armed with a recent injection of $3.1

million in VC funding, the site will expand to more

cities across the US over the next year.

An almost identical site, Weteachme.com has

also just launched in Australia.

UWS INSIGHT/Watch this space. As this nascent trend develops opportunities for brands and business will likely appear in the form or sponsorship, brand alignment and even advertising if they can build the numbers. The online education model is an interesting idea to build into branded campaigns. What expertise is inherent in your brand story? Is it something worth sharing?

Udemy – udemy.comLaunched in 2010, Udemy is one of the newest

high-profile online educational platforms.

Armed with $4 million in VC funding, Udemy

seeks to disrupt and democratize the world

of education by enabling anyone to teach and

learn online. Udemy delivers on this objective

by offering teachers a unique online platform

that allows them to build a digital course using

different tools including video, PowerPoint,

PDFs, audio, zip files and live classes.

Most popular courses include Raising Capital

for Startups, Building iPhone Apps, Learn

HTML5, Javascript and Social Marketing. Some

70,000 lectures are viewed every month

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AUGMENTED REALITY

From new AR APPS to Live AR and AR for print ads and even

TV commercials, this exploding new technology knows no

bounds. Here are some of the best of the latest bunch.

AR FOR IPHONES APPS These new branded AR iPhone apps demonstrate AR’s

unparalleled power in bringing inanimate objects magically

to life – from story books to coffee cups.

TRANSFORMING CHILDREN’S BOOKS INTO MAGICAL AR POP UPS The AR app offers a digital extension of the children’s book

Parrot Carrot Safari, which tells the story of a group of rhyming

animals. The app acts as a set of binoculars, allowing kids to

find animals in the book and then release them into reality.

It’s a brilliant method for enhancing the experience of reading

real life books.

View the Link:http://vimeo.com/31126667

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AUGMENTED REALITY

STARBUCKS AR CHRISTMAS COFFEE CUPS Never one to be left behind in the innovation race, Starbucks has

announced the release of its new app for the Christmas season.

The app will activate unique Augmented Reality experiences, triggered

by their famous red xmas cups. The idea is to find, activate and share

all 5 special xmas characters that appear randomly on the red cups.

The new app also happens to showcase special offers and provides

an eGifting facility.

View the Link:http://www.youtube.com/watch?v=RWwQXi9RG0w&feature=player_embedded

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AUGMENTED REALITY

AUGMENTED REALITY PRINT ADS TESCO brings its print ads to life using AR.

The latest campaign by UK Supermarket chain

Tesco showcases Blippar’s Image Recognition /

Augmented Reality technology to bring the brand’s

ads to life via iPhones, iPads and other smart

phones and tablets.

When focused on Tesco’s print ads, the Augmented

Reality app launches an animated version of the

ad, providing another layer of interactivity to assist

consumers in finding the closest store, enabling

them to view recipe ideas related to the products

in each ad and to view other store information.

SUPERMARKET CHAIN ROLLS OUT AR APP FOR TV ADS A similar idea was rolled out by another UK

supermarket chain, Waitrose, which also uses

Blippar to bring both print and television ads to life

for its special ‘School of Christmas Magic.’

Consumers need only point their phones at the

brand’s print and television ads to receive a raft of

additional content, including recipes by top chefs

Heston Blumenthal and Delia Smith.

View the Link:www.youtube.com/watch?v=EV7uHdMIYl4

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AUGMENTED REALITY

NATIONAL GEOGRAPHIC DOES LIVE ARNational Geographic has incorporated Live AR into a road show touring

shopping centres in Hungary. The unique AR installation let thousands of

people passing by interact with the type of content they would find on the

National Geographic channel, from dolphins and dinosaurs to leopards,

spacemen and more.

A huge screen and high powered camera was erected in front of an AR

marker, placed on the shopping centre floor. As shoppers stepped onto

the marker, they triggered a magical stream of 3D characters.

UWS INSIGHT/As AR evolves exciting new applications are becoming possible. From live AR to AR for TV commercials, there are few platforms and traditional channels that can’t be enhanced by AR. Watch this space...

View the Link:http://www.youtube.com/watch?v=D0ojxzS1fCw

FROM MELTING ICE-SCULPTURES TO WATER PROJECTION MAPPING AND A TWITTER ENABLED HEIST, HERE’S THE BEST OF THIS MONTH’S GLOBAL OUTDOOR CAMPAIGNS.

VOLKSWAGEN ART HEISTThis Canadian outdoor campaign draws

on social media to create a real-life

art heist, where consumers could win

beautiful ‘Light Paintings’ (made by the

movement of the Volkswagen Jetta),

simply by locating them in hidden pop-

up art spaces across town. The brand

offered clues through Twitter.

Link: http://www.youtube.com/watch?v=s

nKPFltLVRA&feature=player_embedded

700 LIVES, 700 ICE SCULPTURES MELTINGEvery year in Spain more than 700

people lose their lives to skin cancer

so the local health authority decided

to do something about it by mounting

this powerful outdoor campaign. 700

ice sculptures were placed around

the city to represent the lives lost

every year to the disease. As the sun

literally ‘killed’ the sculptures, people

were reminded of the destructive force

of the sun.

Link: http://www.youtube.com/

watch?v=WJ37d6kazTg

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INSPIRING OUTDOOR AND INSTALLATION

NIKE’S EXPLOSIVE WATER PROJECTION INSTALLATION For the launch of the new Nike

Jordan Melo M8 store in New York

the brand mounted a massive water

projection installation, featuring a

three-story-tall dribbling, dunking

Melo. This one needs to be seen to

be appreciated.

Link: http://www.youtube.com/

watch?v=ZXvvYwo3Y6Q

UWS INSIGHT/In an increasingly digital world large scale outdoor campaigns like these create powerful real-life, offline experiences.

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INSPIRING OUTDOOR AND INSTALLATION

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DO THE BRIGHT THING (DBT)

THE CONSCIOUS WAY TO SHOPIf you are looking for a place where you can shop and help the

environment at no extra cost then this is the place for you.

Welcome to Do The Bright Thing, a hub that links buyers with 1 million

products and 500 online retailers. Listed next to the price of each product

is the amount of energy used in the course of the product’s production.

There is no mark up on the product price and prices are competitive with

other stores. Using a combination of affiliate marketing revenue ,

DBT then funds the instalation of solar panels which produce the

equivalent amount of energy that was used to create the products it sells.

DBT retains twenty percent of the fees it collects and invests the rest,

while 5% of the investment takes place in developing countries.

UWS INSIGHT/Online is the ultimate instigator for collaboration. Traditional businesses need to consider how their brand can innovate and ingrate online methods to create unique and remarkable platforms for 2 way engagement, with conscious and social responsibility sitting at the core.

View the Link:http://www.youtube.com/watch?v=YcS9suw4Dws&feature=player_embedded#!

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RE:START

SHIPPING CRATES TRANSFORMED INTO A TEMPORARY RETAIL CENTREThe site of the Cashel Mall in New Zealand that was destroyed

in the February 2011 earth quake has been transformed with shipping

containers.

Designed to stimulate economic recovery and tourism, 27 shops,

a mixture of retailers and cafes have moved into contemporary

looking temporary shops until the centre is back up and running.

These temporary stores are expected to be dismantled after

Easter next year.

UWS INSIGHT/Rethinking pop up retail… traditional channels are the core of your retail strategy. The challenge for future retailers is to consider innovative approaches to incorporating surpassing experiences that engage with consumer during peak seasons and periods. Business hasn’t actually changed at all in 500 years… however, the channel which it is delivered has changed dramatically, how will you redefine your business channels?

View the Link:http://www.restart.org.nz/christchurch-central-shoppping-restart-retailers-directory.php

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GOOGLE WALLET

WHO NEEDS A WALLET?With more uses for your smart phone than

ever before, why not use it as your wallet too?

Locked with a pin so it’s physically safer than a

real wallet, Google Wallet gives you the freedom

to pay for a number of things with a simple tap.

For example, Gap is using it in 65 stores and

rewards people with 15% discount when

they use it.

And not only does it store credit card details, it

can also manage store loyalty cards as well as

savings offers from Google.

UWS INSIGHT/Google wallet, along with Pay Pass is redefining the very concept of the monetary transaction. How will this impact on the way your brand does business?

View the Link:http://www.youtube.com/watch?v=DsaJMhcLm_A&feature=player_embedded

20

MOBILE INTERNET AND THE FUTURE OF RETAIL

The smart phone/tablet is poised to become the

core device we turn to for internet usage. So

what, exactly, are we using our smart phones/

tablets to search for? According to new research,

there answer is shopping.

Google has released new data showing that online

retail enquiry is one of the fastest growing mobile

internet search categories. Google reports a

dramatic 220 per cent increase in retail queries via

mobile over a year. The data also revealed a 29 per

cent increase in overall shopping-related searches

over a year.

The lead-up to Christmas has demonstrated the

power of mobile retail search & shopping - a

staggering one quarter of all Christmas shopping-

related Google searches in 2011 came from

mobiles.

“ If you asked a business owner whether she’d

ignore every fourth customer to walk in her shop

this Christmas season, the answer would certainly

be no,” Ross McDonald, Google Australia’s Head

of Retail, said in an interview with The Sydney

Morning Herald.

“ But with 25 per cent of Christmas shopping-

related queries coming in on mobile, not having

a mobile website is basically the same thing.

The missed potential is huge.”

UWS INSIGHT/The hype over mobile internet is proving to be completely justified and nowhere is it more important than the online shopping category.

If a quarter of all potential shoppers are using mobile internet to search and then potentially buy, it’s not an overstatement to say that mobile is literally reshaping the retail landscape.

Until now the focus on website design, development and capability has been very desktop-centric. Google estimates that 80 per cent of advertisers don’t have mobile-friendly websites, which suggests that brands are still seeing the desk-top/laptop as the online hub, despite data to the contrary.

Is your website mobile friendly?

Source:

http://m.smh.com.au/digital-life/mobiles/google-

reveals-220-surge-in-mobile-shopping-queries-

20111110-1n835.html

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THE EDITOR’S CRITICAL LINKS

1. http://losttype.com/

A great resource for lost typography

2. http://swe.se/

Just stunning web design worth viewing. Especially this page: http://swe.se/interns/

3. http://kylesteed.com

Kyle Steed brands himself. Well. Very well… so well in fact, it took up 45 minutes of my day

4. http://www.werunmexico.com/

Nike make amazing use of HTML5

5. http://www.idressphone.com

iPhone continues to play a roll in web design

6. http://janploch.de/

No comment

7. http://pinterest.com/

Finally, if you have not met Pinterest yet, you should.

5 BEAUTIFULLY DESIGNED WEBSITES THAT WILL INSPIRE OR BE OF SOME USE… SOMEHOW, SOMEWHERE AND MORE THAN LIKELY SOON:

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