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2025: Visions for future of publishing
I am Paul Lomax,Chief Technology Officer at
You can find me at @PaulLomax
Hello!
1,300,000Trees planted to date
3,000,000Trees planted by 2025
“
“It's hard to make predictions, especially about the future.”
Niels Bohr
Looking backover my shoulder (I can see that look in your eye)
1
4th Feburary 2006
◉No iPad ◉No App Store ◉No iPhone ◉No Facebook (in the UK)◉No Twitter◉No WhatsApp
Could you have predicted 2016?
“
“Facebook is the new Google... Perhaps it’s the new Internet
(albeit privately owned).”Paul Lomax, 29th May 2007
Amara’s LawWe tend to overestimate the effect of a technology in the short run and underestimate the effect in
the long run.
Dennis App Store revenue 2011
Dennis App Store revenue to 2016
Same product, different medium?
Website
Digital
Edition
Look to the future nowIt’s only just begun
2
Google Chrome will include
ad blocking by default.AMP acceptable ads will be exempt. An attempt to clean up the web whilst, killing off ad-block protection rackets.
Platforms will overtake websites for reaching audiences.Maybe Snapchat is the new Facebook. But it won’t be about driving traffic to websites anymore.
Print magazines will still exist.But fewer - only those which lend themselves to the medium, eg◉ A service (like The Week)◉ For the coffee table (like
Cyclist)◉ Put it your hands (like
Coach)
Credits
Special thanks to all the people who made and released these awesome resources for free:
◉Presentation template by SlidesCarnival◉Photographs by Unsplash
