Embed Size (px)
Citation preview
Marketing Tips
For Small Biz Owners Who Are Frustrated With The Whole Marketing Thing
A presentation of
iNSAneLY
UseFuL Tips by Ivana Taylor
Small Biz CEO Pierces Face. Says It’s Less Painful Than
Doing Marketing
He will be our guide
This is Felix
Why Felix?
His uses his big red eyes to find food (tips on getting more biz)
He does better in a community (social media tips)
His brain is kinda small so he likes things simple – Tips you can do in minutes
Give me some tips on Getting More Business – or I’m Stewed
““
Profile Your IDEAL Customer
Develop a Referral GuidelineWhat sets you apart?
What does your ideal customer look like?What will they say that will make me think of YOU?
Develop a Key Account PlanIncrease sales to an
existing key account
What other new products or
services can we sell them?Where can we offer them
special pricing or deals for a multi-year contract
Who are the key decision makers?
Touch Your Customer at Least 5 Times
1 = 2%2 = 3%3 = 4%4 = 10%5 = 81%
• Infusionsoft• aWeber• Constant Contact• iContact
Your Mobile Device is a Marketing Powerhouse!
Create bar-coded coupons
Pay by Phone
Alerts and notifications
Claim Your Digital Real Estate
• Go to GetListed.org FIRST• Read Mike Blumenthal’s blog• Claim your profiles and put in directories• Ask for reviews and write reviews• Post pictures
Market With
Videos
+ =Demo
Educate-oPromo
By 2013 90% of all web traffic will be video
Celebrate Unusual Holidays Chocolate Covered Insects Day - October 14- Have these delivered and your customers won’t forget you – pair it with an unexpected offer
Hell is Freezing over Day - Jan 31-- Promote an insane offer you vowed you would NEVER make
Rubber Eraser Day - April 5- Great day to promote a clearance or price cutting sale!
Google “Unusual Holidays” for more
Give me some Tips that are SIMPLE and EASY
““
Use an
eMail Signature
– PLEASE!
Miss Smarty Pants actually has a phone number here too!
Customers can’t contact you when this is empty
Trick Out Your “Biz Cards”• Promote a web site, product, event• Hand out "networking info” – Don’t forget your picture• Create personalized note cards• Make stickers• Coupons• Event Favors• Product Labels• Gift Tags• Christmas ornaments
Identify What Makes You Shine
Update Your Website / Blog
==
Calculate Your Customer Net Worth
Update Your Headshots
2005 2007 2009
Get Rid of Corporate Speak from a Piece of Communication
Root cause continues to be lack of mainframe resources due to continuing record usage rates, year end processing demands, and contingency-system-resource constraints. These were again detected early with mitigations beginning immediately. System resources from development/test regions have been allocated to production to help with the load, and the team performed special load balancing. IT will continue close systems monitoring and other measures will continue in order to mitigate further disruptions. This will be our final communication on this issue but we will continue our communications tomorrow if system issues persist.
Translation: Because everyone is using
the same system at the same time, the
computers are slow and people started
whining. We stole some processing
power from other stuff to help. Leave
us alone.
Show me how to Be a Part of a Community
““
Guest Post on Popular Blogs
Ask and Answer Questions on LinkedIn
Run a Contest to Build Your List
Get Employees and Connections Involved in Building Your Brand
Create a Social Media Policy
Send a Monthly Surprise Gift
P.S. Make Sure it Supports your brand!
Let’s Review!
Tips that build your business
Easy Tips You Can Do Right Away
Tips That Will Build Relationships and Community
