Crush It!Where to from here?

Put each strategy in place.Focus on getting the first step right before you move on to

the next one. Do a little bit of everything and you won’t end up getting anything done.

BUSINESS IS A MARATHON

Building a good solid business

takes hard work.

It’s more of a marathon than it is a sprint. It’s not something you become successful in overnight.

Aim of the Game:To build a business, the work of which you can do once

but get paid for forever.

AUTOMATED BACKEND

What most business owners do is they’ll spend

a lot of time, trying to build out their backend.

Podcast interviews with Jim Fleck & Rich Schefren: www.podcastinterviews.com

Get it as automated as possible, and only then can you start to focus on your front end marketing.Ex. YouTube, Social Networks, Blogs, etc.

OUTSOURCE IT

You can’t do itall by yourself.

Build your business like McDonald’s. Systematise. Automate those core business systems so it can run without you.

Hire A-Players. An A-Player is someone who can work with average systems and still do a great job.

> Outtask: it will lighten your load.> Outsource: find people who do good jobs for you and give them regular tasks.> Insource: bring in people who can actually become part of your team.

How to find A-Players?The George Foreman Method: you give them good grillin’.

THE GEORGE FOREMAN METHOD

Know who you’re looking forWrite an ad that hooks them inAdvertise the positionPrepare a questionnaire for the applicantsPre-screen resumesGet them to complete a small taskInterview, top-grading style

REAL LIFE EXAMPLE

Placed an ad on jobstreet.comResumes (121)Pre-screen & questionnaire (14)Returned (11)Tasks (5)Interview (3)MJ got the job & joined the team.

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5 WAYS TO GROW A BIZ

LEADS

Come up with a strategy to bring in prospects. Maintain the relationship and network as much as you can.

Attend seminars that can bring you out to the market Execute a marketing program (ads, mails, referrals, brochures, etc.)

CONVERSION Turn your prospects into customers.

Define your target market, prepare a sales script, and state what makes your product/service unique.

Focus on the value of your products & servicesGet testimonials from your customers (for marketing)

AVERAGESALE

Upgrade your sales.

Make sure to sell to people you trustExecute a systemGive bonuses

MARGIN

Raise your margins to generate higher profit for your business.

Focus on your high-margin products and sell more of those.Limit spending by sticking to a spending budget.

REPEAT SALES

Increase the number of transactions.

Measure & manage customer satisfactionCome up with a complete customer databaseCreate a system for quick promotion of/ reminders about your products

How do you eatan elephant?

One bite at a time. And while you’re at it, enjoy every bite.

Just-in-time LearningThis creates immediate value.

You’re learning to cook because there’s a special occasion in a week; you’re reading a novel because there’s a book

club meeting in a month.

Know what you need to know. Never hoard. Execute as quickly as you can.

Top 3 Important TasksKnow how to prioritise.

Focus on your priority tasks. This will help you be more productive and, at the same time, keep the thousands of

other things on your To-Do list from haunting you.

Don’t be perfect.Just keep it going.

Quit obsessing over perfection. Instead, readjust your goals, resources, and action steps to allow yourself

to keep moving forward.

Be active in taking the steps to your ultimate goal.The key is to just focus.

Make your maps.

Start building yourown team of A-players.

KEEP FOCUSED!

ACTION PLAN

Keen to start your own business?

Visit:www.melbourneSEOservices.com