The All-New 2011 Jetta Presentation (Product Overview)

8/4/2019 The All-New 2011 Jetta Presentation (Product Overview)

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All-New Jetta: Product Overview


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All-New Jetta

VWoA Product Strategy19.07.2010Page 2

Sets New Standard In Its Class

Sophisticated style with class-up appeal

Larger size for class-leading rear legroom and trunk space

Focus on features with high customer value

Full engine line-up

Surprisingly priced starting around $16,000


3/23

Jetta Has Broad Appeal But Considered Expensive


Broad Appeal

Equally appeals to male and female

Strong Awareness But Considered Expensive

Attracts customers across wide range of age groups

Customers have high household income


4/23

All-New Jetta: Product Highlights


Sophisticated style

Bigger (length +2.9 in), lighterand better fuel economy

Class-leading rear legroom (38.1 in) andtrunk space (15.5 cu ft)


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Available RNS 315touchscreennavigation

Available keylessaccess with push-

button start

Available MediaDevice Interface(MDI) with iPod

connectivity


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Standard six airbags, ABS, ESC,Intelligent Crash Response System

Standard power, heated mirrors withavailable integrated turn signal indicators

Standard one-touch auto up/down on allfour power windows


7/23

All-New Jetta: Trim Lines and Complexity


S

SE

SEL

TDI

148 buildcombinations*

S

SE

SEL

TDI

18 buildcombinations*

All-New MY11 JettaMY10 Jetta

* Excludes color and emission combinations


8/23

All-New Jetta: Product Lineup


2.0L 115 hp / 125 lb-ft engine

15 steel wheels

Six airbags, ABS, ESC, Intelligent Crash Response System

Air conditioning

4 speaker sound system with CD player and auxiliary input

Power locks with remote keyless entry

Power windows with one-touch auto up/down on all four windows

Power heated exterior mirrors

60/40 split folding rear seat

Carefree Maintenance

S

Standard Equipment

MT $15,995

SEL TDISE


9/23

Comparable Competitor: Honda Civic DX-VP


Jetta Advantages:

ESC

Power locks with remote keyless entry

One-touch auto up/down on all fourwindows

Power heated exterior mirrors

60/40 split folding rear seat

Class leading rear legroom & trunk space

Carefree maintenance

Civic DX-VP Advantages:

140 hp engine (vs. 115 hp)

128 lb-ft engine (vs. 125 lb-ft)

SEL TDISES

Standard Equipment

MT $15,995 MT $16,405


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Includes S equipment plus:

2.5L 170 hp / 177 lb-ft engine

16 steel wheels

V-Tex leatherette seating surfaces Cruise control

Body color exterior mirrors with integrated turn indicators

Floor mats

Center console with storage box

Rear center armrest with passthrough

Illuminated vanity mirrors

Chrome interior accents

SEL TDISES

Standard Equipment SE w/ Convenience SE w/ Convenience & Sunroof

MT $18,195


11/23

Comparable Competitor: Honda Civic LX


Jetta Advantages:



ESC V-Tex leatherette seating surfaces

One-touch auto up/down on all fourwindows (vs. driver only)

Heated exterior mirrors with turn indicators

60/40 split folding rear seat with

passthrough Class leading rear legroom & trunk space


Civic LX Advantages:

Alarm system

SEL TDISES


MT $18,195 MT $17,605


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Includes SE equipment plus:

16 alloy wheels

Heated front seats and washer nozzles

Leather wrapped multifunction steering wheel, shift knob & brake handle Bluetooth

Media Device Interface with iPod connectivity

SIRIUS satellite radio with 3-month trial subscription

6 speaker sound system

SEL TDISES


MT $19,545


13/23

Comparable Competitor: Honda Civic EX


SEL TDISES

SE w/ Convenience

Civic EX Advantages:

Alarm system

Sunroof

Standard Equipment SE w/ Convenience & Sunroof

Jetta Advantages:



ESC V-Tex leatherette seating surfaces

Heated front seats and washer nozzles

Bluetooth, Sirius satellite radio

Leather wrapped steering wheel

One-touch auto up/down on all four

windows (vs. driver only)

Heated exterior mirrors with turn indicators

Rear center passthrough



MT $19,545 MT $19,455


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Includes SE w/ Convenience equipment plus:

Power tilt/sliding sunroof

Premium VIII touchscreen radio with 6-disc CD changer and SD memory card reader

SEL TDISES


MT $20,795


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Comparable Competitor: Honda Civic EX-L


Jetta Advantages:



Premium VIII touchscreen radio Bluetooth

Sirius satellite radio


Exterior mirrors with turn indicators




SEL TDISES

SE w/ Convenience

Civic EX-L Advantages:

Alarm system

Leather seating surfaces (vs. V-Tex)

Standard Equipment SE w/ Convenience & Sunroof

AT $21,895 AT $21,805


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Includes SE w/ Convenience equipment plus:

17 alloy wheels

RNS 315 touchscreen navigation with SD memory card reader

Keyless access with push-button start Trip computer

Driver seat lumbar adjustment

Fog lights

Chrome grille and window trim

4-wheel disc brakes

SEL TDISES

Standard Equipment SEL w/ Sunroof SEL w/ Sport Package

MT $21,395


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Includes SEL equipment plus:

Power tilt/sliding sunroof

SEL TDISES


MT $22,295


18/23

Comparable Competitor: Honda Civic EX-L w/ Navigation


Jetta Advantages:



17 alloy wheels (vs. 16 alloys) Keyless access with push-button start

Fog lights

Driver seat lumbar adjustment


Exterior mirrors with turn indicators




Civic EX-L w/ Navigation Advantages:

Alarm system

Leather seating surfaces (vs. V-Tex)

SEL TDISES


AT $23,395 AT $23,805


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Includes SEL w/ Sunroof equipment plus:

Sport suspension

Sport bolstered comfort seats

Sport pedals and door sills

SEL TDISES


MT $22,995


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Includes SE w/ Convenience & Sunroof equipment plus:

2.0L 140 hp / 236 lb-ft clean diesel engine

Trip computer

4-wheel disc brakes

SEL TDISES

Standard Equipment TDI w/ Nav

MT $22,995


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Includes TDI equipment plus:

RNS 315 touchscreen navigation with SD memory card reader

Keyless access with push-button start

Driver seat lumbar adjustment Fog lights

Chrome grille and window trim

SEL TDISES

Standard Equipment TDI w/ Nav

MT $24,195


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All-New Jetta: Colors


CandyWhite

ReflexSilver

WhiteGold

ToffeeBrown

PlatinumGray

TornadoRed

TempestBlue

BlackUni

New Jetta Colors

All N J S A N S d d I I Cl


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All-New Jetta Sets A New Standard In Its Class


Spacious interior with class-leading rear legroom and trunk space

Sophisticated style & class-up appeal

Full engine line-up

Surprising priced starting around $16,000

Carefree Maintenance

Documents

The All-New 2011 Jetta Presentation (Product Overview)