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All-New Jetta: Product Overview
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All-New Jetta
VWoA Product Strategy19.07.2010Page 2
Sets New Standard In Its Class
Sophisticated style with class-up appeal
Larger size for class-leading rear legroom and trunk space
Focus on features with high customer value
Full engine line-up
Surprisingly priced starting around $16,000
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Jetta Has Broad Appeal But Considered Expensive
VWoA Product Strategy19.07.2010Page 3
Broad Appeal
Equally appeals to male and female
Strong Awareness But Considered Expensive
Attracts customers across wide range of age groups
Customers have high household income
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All-New Jetta: Product Highlights
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Sophisticated style
Bigger (length +2.9 in), lighterand better fuel economy
Class-leading rear legroom (38.1 in) andtrunk space (15.5 cu ft)
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All-New Jetta: Product Highlights
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Available RNS 315touchscreennavigation
Available keylessaccess with push-
button start
Available MediaDevice Interface(MDI) with iPod
connectivity
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All-New Jetta: Product Highlights
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Standard six airbags, ABS, ESC,Intelligent Crash Response System
Standard power, heated mirrors withavailable integrated turn signal indicators
Standard one-touch auto up/down on allfour power windows
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All-New Jetta: Trim Lines and Complexity
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S
SE
SEL
TDI
148 buildcombinations*
S
SE
SEL
TDI
18 buildcombinations*
All-New MY11 JettaMY10 Jetta
* Excludes color and emission combinations
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All-New Jetta: Product Lineup
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2.0L 115 hp / 125 lb-ft engine
15 steel wheels
Six airbags, ABS, ESC, Intelligent Crash Response System
Air conditioning
4 speaker sound system with CD player and auxiliary input
Power locks with remote keyless entry
Power windows with one-touch auto up/down on all four windows
Power heated exterior mirrors
60/40 split folding rear seat
Carefree Maintenance
S
Standard Equipment
MT $15,995
SEL TDISE
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Comparable Competitor: Honda Civic DX-VP
VWoA Product Strategy19.07.2010Page 9
Jetta Advantages:
ESC
Power locks with remote keyless entry
One-touch auto up/down on all fourwindows
Power heated exterior mirrors
60/40 split folding rear seat
Class leading rear legroom & trunk space
Carefree maintenance
Civic DX-VP Advantages:
140 hp engine (vs. 115 hp)
128 lb-ft engine (vs. 125 lb-ft)
SEL TDISES
Standard Equipment
MT $15,995 MT $16,405
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All-New Jetta: Product Lineup
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Includes S equipment plus:
2.5L 170 hp / 177 lb-ft engine
16 steel wheels
V-Tex leatherette seating surfaces Cruise control
Body color exterior mirrors with integrated turn indicators
Floor mats
Center console with storage box
Rear center armrest with passthrough
Illuminated vanity mirrors
Chrome interior accents
SEL TDISES
Standard Equipment SE w/ Convenience SE w/ Convenience & Sunroof
MT $18,195
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Comparable Competitor: Honda Civic LX
VWoA Product Strategy19.07.2010Page 11
Jetta Advantages:
170 hp engine (vs. 140 hp)
177 lb-ft engine (vs. 128 lb-ft)
ESC V-Tex leatherette seating surfaces
One-touch auto up/down on all fourwindows (vs. driver only)
Heated exterior mirrors with turn indicators
60/40 split folding rear seat with
passthrough Class leading rear legroom & trunk space
Carefree maintenance
Civic LX Advantages:
Alarm system
SEL TDISES
Standard Equipment SE w/ Convenience SE w/ Convenience & Sunroof
MT $18,195 MT $17,605
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All-New Jetta: Product Lineup
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Includes SE equipment plus:
16 alloy wheels
Heated front seats and washer nozzles
Leather wrapped multifunction steering wheel, shift knob & brake handle Bluetooth
Media Device Interface with iPod connectivity
SIRIUS satellite radio with 3-month trial subscription
6 speaker sound system
SEL TDISES
Standard Equipment SE w/ Convenience SE w/ Convenience & Sunroof
MT $19,545
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Comparable Competitor: Honda Civic EX
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SEL TDISES
SE w/ Convenience
Civic EX Advantages:
Alarm system
Sunroof
Standard Equipment SE w/ Convenience & Sunroof
Jetta Advantages:
170 hp engine (vs. 140 hp)
177 lb-ft engine (vs. 128 lb-ft)
ESC V-Tex leatherette seating surfaces
Heated front seats and washer nozzles
Bluetooth, Sirius satellite radio
Leather wrapped steering wheel
One-touch auto up/down on all four
windows (vs. driver only)
Heated exterior mirrors with turn indicators
Rear center passthrough
Class leading rear legroom & trunk space
Carefree maintenance
MT $19,545 MT $19,455
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All-New Jetta: Product Lineup
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Includes SE w/ Convenience equipment plus:
Power tilt/sliding sunroof
Premium VIII touchscreen radio with 6-disc CD changer and SD memory card reader
SEL TDISES
Standard Equipment SE w/ Convenience SE w/ Convenience & Sunroof
MT $20,795
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Comparable Competitor: Honda Civic EX-L
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Jetta Advantages:
170 hp engine (vs. 140 hp)
177 lb-ft engine (vs. 128 lb-ft)
Premium VIII touchscreen radio Bluetooth
Sirius satellite radio
One-touch auto up/down on all fourwindows (vs. driver only)
Exterior mirrors with turn indicators
Rear center passthrough
Class leading rear legroom & trunk space
Carefree maintenance
SEL TDISES
SE w/ Convenience
Civic EX-L Advantages:
Alarm system
Leather seating surfaces (vs. V-Tex)
Standard Equipment SE w/ Convenience & Sunroof
AT $21,895 AT $21,805
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All-New Jetta: Product Lineup
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Includes SE w/ Convenience equipment plus:
17 alloy wheels
RNS 315 touchscreen navigation with SD memory card reader
Keyless access with push-button start Trip computer
Driver seat lumbar adjustment
Fog lights
Chrome grille and window trim
4-wheel disc brakes
SEL TDISES
Standard Equipment SEL w/ Sunroof SEL w/ Sport Package
MT $21,395
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All-New Jetta: Product Lineup
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Includes SEL equipment plus:
Power tilt/sliding sunroof
SEL TDISES
Standard Equipment SEL w/ Sunroof SEL w/ Sport Package
MT $22,295
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Comparable Competitor: Honda Civic EX-L w/ Navigation
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Jetta Advantages:
170 hp engine (vs. 140 hp)
177 lb-ft engine (vs. 128 lb-ft)
17 alloy wheels (vs. 16 alloys) Keyless access with push-button start
Fog lights
Driver seat lumbar adjustment
One-touch auto up/down on all fourwindows (vs. driver only)
Exterior mirrors with turn indicators
Rear center passthrough
Class leading rear legroom & trunk space
Carefree maintenance
Civic EX-L w/ Navigation Advantages:
Alarm system
Leather seating surfaces (vs. V-Tex)
SEL TDISES
Standard Equipment SEL w/ Sunroof SEL w/ Sport Package
AT $23,395 AT $23,805
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All-New Jetta: Product Lineup
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Includes SEL w/ Sunroof equipment plus:
Sport suspension
Sport bolstered comfort seats
Sport pedals and door sills
SEL TDISES
Standard Equipment SEL w/ Sunroof SEL w/ Sport Package
MT $22,995
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All-New Jetta: Product Lineup
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Includes SE w/ Convenience & Sunroof equipment plus:
2.0L 140 hp / 236 lb-ft clean diesel engine
Trip computer
4-wheel disc brakes
SEL TDISES
Standard Equipment TDI w/ Nav
MT $22,995
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All-New Jetta: Product Lineup
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Includes TDI equipment plus:
RNS 315 touchscreen navigation with SD memory card reader
Keyless access with push-button start
Driver seat lumbar adjustment Fog lights
Chrome grille and window trim
SEL TDISES
Standard Equipment TDI w/ Nav
MT $24,195
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All-New Jetta: Colors
VWoA Product Strategy19.07.2010Page 22
CandyWhite
ReflexSilver
WhiteGold
ToffeeBrown
PlatinumGray
TornadoRed
TempestBlue
BlackUni
New Jetta Colors
All N J S A N S d d I I Cl
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All-New Jetta Sets A New Standard In Its Class
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Spacious interior with class-leading rear legroom and trunk space
Sophisticated style & class-up appeal
Full engine line-up
Surprising priced starting around $16,000
Carefree Maintenance