The #1 Copywriters’ Secret · examples of sales language that works. In the following pages, you’ll discover two easy ways to track down sales letters, and I’ll show you how

Unadvertised Bonus Report

The #1 Copywriters’

Secret

by Charlie Cook NOTICE: This report is licensed to the original purchaser only.

Duplication or distribution via e-mail, floppy disk, network,

printout, or other means to a person other than the original

purchaser is a violation of international copyright law.

© Copyright 2009, Charlie Cook, In Mind Communications, LLC.

All rights reserved. No part of this book may be reproduced in any

form, by any means (including electronic, photocopying, recording,

or otherwise) without the prior written permission of the publisher. Published by:

Marketing For Success, In Mind Communications, LLC

Old Greenwich, CT 06870

The #1 Copywriters’ Secret

© Copyright 2009•Charlie Cook•In Mind Communications, LLC

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Unleashing Unlimited Profits Now that you’ve had a chance to read all or even part of “Insider Secrets to Writing Copy That Sells,” you know the secret of unleashing unlimited profits in your business: Words. Words have the power to engage, persuade, and, most importantly, compel prospects to say “Yes” to doing business with you. All you have to do is put the right ones to work for you. Read the section entitled “Which Keywords Attract Clients Like Magic” that starts on page 35. Then consult the list of “525 Power Words That Sell” in Special Bonus #3. Still stuck with creating a killer sales page, one that generates at least twice as many sales and profits? It’s not you. Almost everyone struggles to come up with great copy when they sit down in front of their computer and are faced with a blank screen. I imagine it feels like the first man or woman who was told to come up with the idea of the wheel, but had never seen one. Faced with a blank screen, it’s easy to… draw a blank. The problem you have is writer’s block...and the solution is revealed in this report.



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Most new copywriters (and a lot of the veterans) suffer from perfectionism...including me. When I sat down to write my first sales letter, I wanted it to be brilliant on the first try. I needed a masterpiece, and nothing less would be good enough. The pressure I put on myself to create the greatest sales message ever written completely out of thin air sucked the life out of me. I felt completely void of any creative idea, thought, or inspiration. It took me nearly two weeks just to write a headline and another two weeks to crank out a sales letter. That was a month of lost sales and profits that I let slip through my fingers because I didn’t know the secret. No one had taught me the #1 Copywriters’ Secret to getting started. Instead of sitting down and starting with a blank screen, start with a handful of winning sales letters in front of you. The secret is this: Instead of waiting for inspiration to hit, all you have to do is “swipe” ideas from somewhere else. When professional copywriters get stuck, they just look at effective ads that other people have written and adapt them. That’s what makes swiping legal. When you “swipe” copy, you turn it into something new and different...you don’t copy it word for word. Find Sales Letters

The key to swiping is finding good examples to start with. In

“Writing Copy That Sells,” on page 183, I gave you the URL to

a site where you can get your hands on profit-generating sales

messages that have been proven to work.

They were created by top copywriters who earned their

reputations as sales geniuses with language that connects with



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prospects and compels them to become consumers. These

“classic” messages are great, and you can access them online

anytime. However, you may also want more contemporary

examples of sales language that works.

In the following pages, you’ll discover two easy ways to track

down sales letters, and I’ll show you how to use them to

create your own top-selling sales letters.

1. The Google Swipe Strategy Here’s how to find sales letters using this little-known trick

with Google.

a. Go to www.Google.com

b. Type the following in the search query box

site:web-purchases.com

and hit “Google Search”

http://www.Google.com



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c. The result? A listing of mostly sales pages. Click on a few

of the links and see if the structure, layout, and verbiage

(with a few changes) inspires you.



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Step 2 – Find Niche Sales Letters The next step is to narrow down your search to sales letters that are a good match for your product. You can try searching within your own market, but depending on what you sell, it may be easier to find examples in parallel markets to your own niche or even in unrelated areas. The language is likely to be fresh and different from what your competitors use. For example, you could try the following in the search query box site:web-purchases.com diabetes Here are the top four results below.



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Click through the entries and see if the copy and format would work for your product. Take the first one as an example. Imagine you sold a marketing system, how would you use it?



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Swipe It and Rewrite It: Example

----------------------------------------------------------------

Is this recession a Bald-Faced Lie!?

Imagine if you could throw away every marketing course you ever

bought, close your Google Adwords account, and never worry about generating leads or where your next sale would come

from… ever again.

In Mind Communications announces the “Profit Breakthrough of the Century” ---

From struggling small business owner to Your Most Profitable Year Ever in 6 weeks!?

Dear Reader, It’s one of my favorite questions to ask: What’s the first thing you’ll do when each month the amount you make is more than the previous month? What will you do with all that extra income? Will you buy a new car? Won’t the car dealers fawn over you in this market? Will you buy a vacation home? Imagine how that will feel as you grab a beautiful home in Florida for fifty cents on the dollar. No, I’m not crazy, and I would never joke about something as important as your financial future. You see, In Mind Communications has uncovered a breakthrough way for any entrepreneur or small business owner to multiply their



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profits; a strategy that is so powerful it can reverse your downward trend in sales and make you a millionaire in this recession. -------------------------------------------------------------- You see how easy that was? Without plagiarizing the copy, I just used the structure and power words in the sales letter to create one that promotes my “marketing system.” When you have a structure to follow, writing winning sales letters becomes almost instantaneous. Another example. If you’re looking for great copy, take a look at the sales letters copywriters write to promote their own services. Using the same approach outlined above, type the following in the Google search query box: site:web-purchases.com copy writing and hit “Search”.



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This gives you two possible sets of sales pages to explore (sponsored listings, e.g. the ads copywriters have placed with Google that appear in the yellow bar at the top of the page and to the right of the page). Click through these with an open mind and see if any would work for your product or services. The “jewel” in the copywriting group was the next-to-last entry “7 Years in Copywriting.” Take a look at it and see how you could repurpose it if you sold a diet program. Here’s the top part of the original sales page.



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As you can see, this message has more than just a great headline you can swipe. There’s a pre-headline, a bonus offer, and (further down the page) a compelling list of benefits. This letter is an ideal swipe. You can cannibalize it in a variety of ways. Swipe Example 2

--------------------------------------------------

New York Times Bestselling Author and

Top Model Reveals:

How to lose seven pounds or more in seven days… without large spending on diet programs or pills and without

resorting to starving yourself. Up until today, only a few “friends and family” have had access to this powerful “look your best” diet plan. With almost no effort, they’ve used it for years to lose weight, and look and feel great… But now, for the first time, you can join them… Here’s how… --------------------------------------------------- Again, see how easy it is?



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The Only Problem With The Google Swipe Strategy

The problem is that you don’t know how well the sales letters you are swiping work. Of course, after you repurpose them, you’ll want to test at least two versions to come up with a final version that converts and sells like crazy. Isn’t there a way to find more sales letters, and find ones that you know are selling? The answer is yes, and I reveal it below.

2. The ClickBank Swipe Strategy ClickBank is a site marketplace of ebooks on almost every topic. The best thing about it from a copywriting perspective is you can search it by category and the popularity of the pages. This allows you to find top-selling sales pages in your niche or other niches. 1. To start, go to: www.clickbank.com.

http://www.clickbank.com



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2. Click on the “Marketplace” link hidden away above the navigation bar. Or, you can just go directly to the search page by entering http://www.clickbank.com/marketplace.htm in your browser.

3. You’ll see an advanced search form that looks like the following.

4. Before you pick a category or enter a search term, make sure to select “Sort by Popularity” from the drop-down box on the right. 5. Pick a category. For the following example, I picked “Sports and Recreation.” Then hit search. What you’ll get are the top-selling sales pages in that category. Click through to the sales pages and see which, if any, are swipeable, e.g. ones you could repurpose.

http://www.clickbank.com/marketplace.htm



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While you may be tempted to limit your searches to the category your product or service falls into, I highly recommend you take a look at the top-selling sales pages from a number of the ClickBank categories. Here’s one, on the next page, I found by Dan Lok, which is a sales letter for swipeable sales letters.



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The Easy Way To Write Sales Letters Why drive yourself nuts and give yourself a major headache trying to become a killer copywriter instantly? Do what successful professionals do...what I do...start and use a swipe file.

That way, you have a ready-made resource filled with ready-made headlines that have been proven to make sales.



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There’s no guesswork and no writer’s block. In fact, there’s not really any writing...just a little editing. And, as any good writer will tell you, it's easier to edit than it is to write. Your swipes aren’t limited to headlines. You can swipe opening paragraphs. Or the wording for the guarantee you offer. There’s even a way to “swipe” testimonials. Swiping isn’t limited to words, either. You can even swipe a layout, design, and graphic enhancements for your sales message. It’s all perfectly legit, as long as you make a few minor modifications. By using your "swipe" file, your creative juices are instantly flowing. There's no blank page. You already have something to work with. Who knows? You could become so good at writing sales copy that soon other people will be adding YOUR work to THEIR swipe files! To your success,

Charlie Cook MarketingForSuccess / helping you maximize your profits /



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Which “Insider Secrets” Are You Missing? Get the complete set of “Insider Secrets” marketing tools and see your business grow.

1. 15-Second Marketing Discover the fastest way to grab your prospects' attention, maximize response, attract more clients, and make more money. You can instantly double the pulling power of any ad, web site, or sales letter with this technique. www.15secondmarketing.com

2. Highly Effective Marketing Ready to stop struggling with marketing and start attracting more business? Discover the top 5 ways to grow your business with this proven system and sell a lot more of your products and services with less effort. www.mfsstore.com/5Pmanual.html 3. Creating Web Sites That Sell Finally, the first practical program for Internet success ... 100% guaranteed, no matter what product or service you sell. You'll discover the keys to successful Internet marketing, how to set up your web site for sales, and how to get all the traffic you can handle. www.mfsstore.com/websales.html

http://www.15secondmarketing.com

http://www.mfsstore.com/5Pmanual.html

http://www.mfsstore.com/websales.html



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4. Eliminating Obstacles to Sales

Want to close more sales? Discover how to melt prospects’ resistance and sell them more. Find out how to repeatedly close more sales with these advanced selling strategies. www.mfsstore.com/howtosell.html

5. Writing Copy That Sells

Want to get a better response with each word you use in your ads, your sales letters, and on your web site? Use this simple system for writing order-pulling, hypnotizing sales copy that gets a cash-generating response… in less than a week. www.mfsstore.com/writingcopy.html

http://www.mfsstore.com/howtosell.html

http://www.mfsstore.com/writingcopy.html



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Want Expert Help?

You too can attract all the clients you can handle and see your sales skyrocket with one of the world’s most effective marketing programs. Charlie Cook’s busy schedule and current loyal clientele allow him to accept a very limited number of new clients. If you’re serious about closing more sales, growing your business, and being more successful,

please use the following link to see if you qualify, http://www.marketingforsuccess.com/mentoring.html, or call 203-637-1118. "Money well spent! Our Travel Incentive business has skyrocketed since we first started working with Charlie." Mike Trowbridge, VP Marketing, Fairfield Resorts "Our referrals are rolling in. I have used a ton of consultants, but Charlie Cook was the best investment I have ever made." Craig Nash, President, Progressive Rehab “Within three weeks, we added nine new clients and increased our income by $180,000.” Jose Lopez, Rent4me "I achieved a 50% conversion rate on my sales calls and earned fifteen thousand dollars in just one week, thanks to Charlie’s coaching." Suzanne Falter-Barns, Get Known Now Want to find out more about growing your business with Charlie? Use this link >> http://www.marketingforsuccess.com/mentoring.html

http://www.marketingforsuccess.com/mentoring.html

http://www.marketingforsuccess.com/mentoring.html

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The #1 Copywriters’ Secret · examples of sales language that works. In the following pages, you’ll discover two easy ways to track down sales letters, and I’ll show you how