Planners & copywriters

Where we come from

The role of a planner =

Making information useful

Which means

Which can be

Strategic ideas vs creative ideas

Strategic ideas vs creative ideas

Strategic ideas vs creative ideas

Strategic ideas vs creative ideas

Strategic ideas vs creative ideas

Working with planners

What planners think of creatives

What planners want from creatives

What creatives think of planners

What creatives want from planners

conclusion

CAN PLANNERS BE CREATIVE?

Making information useful

Most briefs are clichés

But no cliché is unplayable

But no cliché is unplayable

And together, you’ll find a way

And together, you’ll find a way

And together, you’ll find a way

So…

If you are a future copywriter

But don’t worry

thanks