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Copyright © 2003, Paul A. Strassmann
The #1 CIO Issue:The #1 CIO Issue:How to Explain and JustifyHow to Explain and Justify
I.T. BudgetsI.T. Budgets
Los Angeles, CA - September 22, 2003
Gartner Group Application Development Conference
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Copyright © 2003, Paul A. Strassmann
From I.T. Exuberance to I.T. Reluctance
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Copyright © 2003, Paul A. Strassmann
Performance of 3,284 Global Firms Does Not Favor I.T.
Down
Level
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Copyright © 2003, Paul A. Strassmann
Alignment Expectations
•• Reduce Costs Reduce Costs
•• Improve Productivity Improve Productivity
•• Enhance Competitiveness Enhance Competitiveness
•• Increase Security Increase Security
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Copyright © 2003, Paul A. Strassmann
Three Alignments – Three Scenarios
InformationTechnology
InformationProductivity
KnowledgeAssets
ReduceCosts
ImproveManagement
IncreaseCompetitiveness
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Copyright © 2003, Paul A. Strassmann
Alignment Scenario #1
Budget Justification
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Copyright © 2003, Paul A. Strassmann
I.T. As a Share of Revenue
Purchases (57%)
I.T. Costs (3%)
SG&A (23%)SG&A (23%)
Direct Costs (17%)
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Copyright © 2003, Paul A. Strassmann
CFO vs. CIO Budget Contests
CIO CFO
CEO
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Copyright © 2003, Paul A. Strassmann
CFO and CIO Perspectives About Results Differ
200.0
100.0
62.0
5.0
3.0
30.0
12.0
0.0
210.0
104.0
50.0
6.0
3.0
47.0
5.0
1.0
250.0
109.0
50.0
6.0
3.0
82.0
6.0
1.0
Appropriations (Sales)
Costs of Operations (COG)
Overhead (SG&A)
Depreciation
Other
Pretax Income
Project Proposal
I.T. Investments
I.T. Operating Costs
2002 2003 2004Business Plan
CF
OP
ersp
ecti
veC
IOP
ersp
ecti
ve
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Copyright © 2003, Paul A. Strassmann
How to Line Up I.T. Investment Proposals
I.T. Cost Reductions
Operating Cost Reductions
Strategic Investments
Mandatory Changes
Total Investments
Ongoing Maintenance &Operations
I.T. Budget (Equals 2002Spending)
$2,735
$3,235
$6,273
$298
$12,541
$26,918
$39,459
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18
27
3
Investment CategoryI.T. Investment
$000sNo of Projects
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Copyright © 2003, Paul A. Strassmann
How the CFO Views An I.T. Investment
+ 9.4% - 1.2% - 3.6% - 2.5% + 7.0%
RevenueImpact COG Impact
SG&A
Impact
Depreciation
Impact
ProfitImpact
I.T. ImpactAssessments
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Copyright © 2003, Paul A. Strassmann
Alignment Scenario #2
I.T. Architecture
&I.T. Politics
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Copyright © 2003, Paul A. Strassmann
Align I.T. Budgets with I.T. Politics
Corporate Budget
Divisional Budget
Functional Budget
Local Budget
Personal Options
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Copyright © 2003, Paul A. Strassmann
Alignment Scenario #3
Outsourcing
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Copyright © 2003, Paul A. Strassmann
Money Migrates from Craft to Industrial Economics
Customers: Now 73% of I.T.CRAFT ECONOMICS
Suppliers: Now 27% of I.T.INDUSTRIAL ECONOMICS
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Copyright © 2003, Paul A. Strassmann
New Directions: Shift Risks to Vendors
n Shift Obsolescence Risks to Vendorsn Move Fixed Costs to Variable Servicesn Purchase Application Servicesn Take Labor out of Costs of Ownership
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Copyright © 2003, Paul A. Strassmann
From Outsourcing to Utility Services
Outsourcing
• Custom solutions• Contract financing• Customer defined
Utility Services
• Standard services• Usage fees• Applications market
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Copyright © 2003, Paul A. Strassmann
Outsourcing: Who Will End Up Doing the Work?
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Copyright © 2003, Paul A. Strassmann
Alignment Scenario #4
Information Productivity
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Copyright © 2003, Paul A. Strassmann
Transaction Costs Now Exceed Direct Costs
Purchases (57%) Transaction
Costs(26%)
Direct Costs (17%)
CostsOf
InformationManagement
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Copyright © 2003, Paul A. Strassmann
Benchmark Information Productivity
$5,891
$2,446
$4,167
$2,110
$3,179
$4,167
$-1,227
8.536
8.08
8.044
8.842
8.284
8.338
7.492
$13,242
$7,428
$8,645
$5,165
$8,887
$16,213
$6,215
$7,268
$4,035
$8,830
$4,625
$9,127
$13,103
$6,780
65.5%
45.7%
39.3%
35.7%
26.8%
21.5%
-25.0%
A
B
C
D
F
Your Company
G
NetIncome
Cost ofCapital - %
Net FinancialCapital
Employed
Costs ofInformation
Mgmt
InformatnProductvty
Company
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Copyright © 2003, Paul A. Strassmann
Alignment Scenario #5
Information Competition
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Copyright © 2003, Paul A. Strassmann
Winners Compete for Knowledge Capital
SOURCE: 1,899 Global firms, 2002 Revenues of $8.2 Trillion
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Copyright © 2003, Paul A. Strassmann
Source: The PIMS Program, sample of over 3,000 businesses from over 300 corporations
Information Competition and Profitability
65%
10% 15%
10%
Market position
Strategic moves Operating effectiveness
Random events, luck
Explanation ofProfitability
SOURCE: Empirimetric Corporation
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Copyright © 2003, Paul A. Strassmann
Potential Gains in the Global Automobile Industry
Old Value Chain New Value Chain0%
20%
40%
60%
80%
100%
120%
140%
160%
64%
81%
13%
60%
55%
15%
All Other InformationProfits
130%
158%
Gain
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Copyright © 2003, Paul A. Strassmann
Impacts of Information Technologies
n Information drives economic “arms race”.n Obsolete assets will be discarded.n Collaboration favors global consolidation.n I.T. becomes an economic weapon.
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Copyright © 2003, Paul A. Strassmann
Alignment Scenario #6
Information Security
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Copyright © 2003, Paul A. Strassmann
Safeguard Knowledge Capital
n Secure Archival Repositoriesn Index Archival Contentsn Enforce Architecturen Authenticate Accessn Control Technical Infrastructuren Apply Risk Insurance Methods
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Copyright © 2003, Paul A. Strassmann
Prescriptions for Alignment
n Deliver cost reductions.
n Generate productivity improvements.
n Produce strategy-based gains.
n Assure security.