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1 Copyright © 2003, Paul A. Strassmann The #1 CIO Issue: The #1 CIO Issue: How to Explain and Justify How to Explain and Justify I.T. Budgets I.T. Budgets Los Angeles, CA - September 22, 2003 Gartner Group Application Development Conference

The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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Page 1: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

1

Copyright © 2003, Paul A. Strassmann

The #1 CIO Issue:The #1 CIO Issue:How to Explain and JustifyHow to Explain and Justify

I.T. BudgetsI.T. Budgets

Los Angeles, CA - September 22, 2003

Gartner Group Application Development Conference

Page 2: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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Copyright © 2003, Paul A. Strassmann

From I.T. Exuberance to I.T. Reluctance

Page 3: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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Performance of 3,284 Global Firms Does Not Favor I.T.

Down

Level

Page 4: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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Copyright © 2003, Paul A. Strassmann

Alignment Expectations

•• Reduce Costs Reduce Costs

•• Improve Productivity Improve Productivity

•• Enhance Competitiveness Enhance Competitiveness

•• Increase Security Increase Security

Page 5: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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Three Alignments – Three Scenarios

InformationTechnology

InformationProductivity

KnowledgeAssets

ReduceCosts

ImproveManagement

IncreaseCompetitiveness

Page 6: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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Alignment Scenario #1

Budget Justification

Page 7: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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I.T. As a Share of Revenue

Purchases (57%)

I.T. Costs (3%)

SG&A (23%)SG&A (23%)

Direct Costs (17%)

Page 8: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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CFO vs. CIO Budget Contests

CIO CFO

CEO

Page 9: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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CFO and CIO Perspectives About Results Differ

200.0

100.0

62.0

5.0

3.0

30.0

12.0

0.0

210.0

104.0

50.0

6.0

3.0

47.0

5.0

1.0

250.0

109.0

50.0

6.0

3.0

82.0

6.0

1.0

Appropriations (Sales)

Costs of Operations (COG)

Overhead (SG&A)

Depreciation

Other

Pretax Income

Project Proposal

I.T. Investments

I.T. Operating Costs

2002 2003 2004Business Plan

CF

OP

ersp

ecti

veC

IOP

ersp

ecti

ve

Page 10: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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How to Line Up I.T. Investment Proposals

I.T. Cost Reductions

Operating Cost Reductions

Strategic Investments

Mandatory Changes

Total Investments

Ongoing Maintenance &Operations

I.T. Budget (Equals 2002Spending)

$2,735

$3,235

$6,273

$298

$12,541

$26,918

$39,459

16

18

27

3

Investment CategoryI.T. Investment

$000sNo of Projects

Page 11: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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How the CFO Views An I.T. Investment

+ 9.4% - 1.2% - 3.6% - 2.5% + 7.0%

RevenueImpact COG Impact

SG&A

Impact

Depreciation

Impact

ProfitImpact

I.T. ImpactAssessments

Page 12: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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Alignment Scenario #2

I.T. Architecture

&I.T. Politics

Page 13: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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Align I.T. Budgets with I.T. Politics

Corporate Budget

Divisional Budget

Functional Budget

Local Budget

Personal Options

Page 14: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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Alignment Scenario #3

Outsourcing

Page 15: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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Money Migrates from Craft to Industrial Economics

Customers: Now 73% of I.T.CRAFT ECONOMICS

Suppliers: Now 27% of I.T.INDUSTRIAL ECONOMICS

Page 16: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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New Directions: Shift Risks to Vendors

n Shift Obsolescence Risks to Vendorsn Move Fixed Costs to Variable Servicesn Purchase Application Servicesn Take Labor out of Costs of Ownership

Page 17: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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From Outsourcing to Utility Services

Outsourcing

• Custom solutions• Contract financing• Customer defined

Utility Services

• Standard services• Usage fees• Applications market

Page 18: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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Outsourcing: Who Will End Up Doing the Work?

Page 19: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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Alignment Scenario #4

Information Productivity

Page 20: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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Transaction Costs Now Exceed Direct Costs

Purchases (57%) Transaction

Costs(26%)

Direct Costs (17%)

CostsOf

InformationManagement

Page 21: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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Benchmark Information Productivity

$5,891

$2,446

$4,167

$2,110

$3,179

$4,167

$-1,227

8.536

8.08

8.044

8.842

8.284

8.338

7.492

$13,242

$7,428

$8,645

$5,165

$8,887

$16,213

$6,215

$7,268

$4,035

$8,830

$4,625

$9,127

$13,103

$6,780

65.5%

45.7%

39.3%

35.7%

26.8%

21.5%

-25.0%

A

B

C

D

F

Your Company

G

NetIncome

Cost ofCapital - %

Net FinancialCapital

Employed

Costs ofInformation

Mgmt

InformatnProductvty

Company

Page 22: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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Alignment Scenario #5

Information Competition

Page 23: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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Winners Compete for Knowledge Capital

SOURCE: 1,899 Global firms, 2002 Revenues of $8.2 Trillion

Page 24: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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Source: The PIMS Program, sample of over 3,000 businesses from over 300 corporations

Information Competition and Profitability

65%

10% 15%

10%

Market position

Strategic moves Operating effectiveness

Random events, luck

Explanation ofProfitability

SOURCE: Empirimetric Corporation

Page 25: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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Potential Gains in the Global Automobile Industry

Old Value Chain New Value Chain0%

20%

40%

60%

80%

100%

120%

140%

160%

64%

81%

13%

60%

55%

15%

All Other InformationProfits

130%

158%

Gain

Page 26: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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Impacts of Information Technologies

n Information drives economic “arms race”.n Obsolete assets will be discarded.n Collaboration favors global consolidation.n I.T. becomes an economic weapon.

Page 27: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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Alignment Scenario #6

Information Security

Page 28: The #1 CIO Issue: How to Explain and Justify I.T. · PDF fileCIO Perspective. 10 Copyright © 2003, Paul A. Strassmann How to Line Up I.T. Investment Proposals I.T. Cost Reductions

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Safeguard Knowledge Capital

n Secure Archival Repositoriesn Index Archival Contentsn Enforce Architecturen Authenticate Accessn Control Technical Infrastructuren Apply Risk Insurance Methods

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Prescriptions for Alignment

n Deliver cost reductions.

n Generate productivity improvements.

n Produce strategy-based gains.

n Assure security.