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We all know that
Thanksgiving is right around the corner!! YEAH!
Turkey is the traditional food served at Thanksgiving Dinner!
Pick a food that you think should replace turkey
Marketers are often challenged with the
difficult task of convincing consumers to try
something new….now you must do this!!!!
Decide from a marketing standpoint how you
will convince consumers to switch!
Use your knowledge of the 5 P’s to market and
sell this new food!
1) Intro Slide – pictures to illustrate you new
Thanksgiving food~group member names
2) Explain why you chose this food (Product)
3) What will the Price be and why (Price)
4) Where will you sell this new food (Place)
5) Slogan (Promotion)
6) Sample Advertisement (Promotion)
You must have at least 6 slides!!!!!
Three Flavors in ONE!! You still get Turkey You save money More meat to feed your
family Variety of meat options Saves on preparation time Doesn’t make you sleepy
Many food stores sell them (even some Wal*Mart’s)
You can also order them online from different sites like Amazon or cajungrocer.com
Soft and chewy candy with
flavor that lasts from head to
tail
480 pieces per box
Fat Free, cholesterol free and
low in sodium.
Also available in Grape and
Assorted.