From the Frontline in Silicon Valley

Tobin Trevarthen10.21.09

tobin@spatialshift.com

Evolving the Digital Marketplace

26 - 20

Disrupt

Disrupt

Solve

BIG Problems

EcosystemEcosystem Entrepreneur

50 Game Changing Innovations

over 100 Years

80%

Simplixity

Confluence

Real Time

ComplexSimplicity

“Simplicity is the Ultimate Sophistication”

Steve Jobs - Leonardo Da Vinci

Steve Jobs - Leonardo Da Vinci

As long as it’s Black

65%

65%

1B Views Per Day

140 Characters

=

Platform + Creative Ecosystem

= Dominance

Confluence

Peers > Experts + Now= Crowdsourcing

LifeStreaming

Record. Author. Create. Share.

R a d i c a l S h i f t i n C u r r e n c y

Trust

Attention

Now Accountable

Real Time

Data + Signal = Perfect Information

Spam : Email

Click Fraud : Online Advertising

Quality >>> Predictive Intent

Translationsfor

Disruptor or Disrupted?

Are you building Simplixity?

Are you in the

Conversation ?

Are you Real Time?

GO GREENFrom the Frontline

in Silicon Valley

Tobin Trevarthen10.21.09

tobin@spatialshift.com