Technology Final01

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1975

1975 - 1987

1987 - 1994

1994 - 2002

2002 - 2008

TECHNOLOGY MANAGEMENT



MICROSOFT MICROSOFT

Founded : Albuquerque, New Mexico (April4, 1975 )Founders: Bill Gates, Paul Allen.Headquarters: Redmond, Washington,United States. Area Served: Worldwide.Chairman: Bill GatesCEO: Steve Ballmer.



CONT«CONT«

CSA: Ray Ozzie(Chief S/W Architect )

Product: Computer S/W, Video Games, MicrosoftOffice, Microsoft Windows, Microsoft Server,Windows Mobile.

Revenues: US $58.44 billion(2009).

Operating Income: US $20.36 billion(2009).Net Income: US $14.57 billion(2009)





TECHNOLOGY MANAGMENT TECHNOLOGY MANAGMENT

Technology Management is set of managementdisciplines that allows organizations to manage its

technological fundamentals to create competitiveadvantage



CONCEPTS«CONCEPTS«

Knowledge MappingKnowledge Mapping

Technology transfer Technology transfer

Technology DiffusionTechnology Diffusion

Technology cycleTechnology cycle

Technology baseTechnology base



TECHNOLOGY BASETECHNOLOGY BASE



TECHNOLOGY ASSEST TECHNOLOGY ASSEST

Patents: 5000 unexpired patents

Microsoft Research has more than 850 researchers

R&D Centres :Microsoft Research Asia, MicrosoftResearch Cambridge, Microsoft Research New England,Microsoft Research Silicon Valley, Cairo MicrosoftInnovation Center, European Microsoft InnovationCenter



ORGANIZATIONAL ASSETS

Located in Redmond, Washington

94,000 employees in 100 countries/regions

International Computer Technology Program $40 Billion a year

Also owns part of TV network, Internet, Magazine,

Encyclopedia



COMPLEMENTARY ASSETSCOMPLEMENTARY ASSETS

Global customer base

OS used in world out of which 95% are of Microsoft



TECHNOLOGY CYCLETECHNOLOGY CYCLE

1.Technology Awareness

2.Technology Acquisition

3.Technology Adaption

4.Technology Advancement

5.Technology Abandonment



Technology transfercompany

Portfoliocompany

university

stock

technology

Research

cash

technology

TECHNOLOGY TRANSFER

Publictechnology company



TECHNOLOGY TRANSFER TECHNOLOGY TRANSFER

Microsoft Research conducts both basic and appliedresearch.

The Microsoft Research philosophy is that successful

technology transfer is a social process, not a mechanicalor logistical one.Strategic partnership with firms or Incubators (e.g.

Universities, R&D Organization)

Microsoft Research collaborates with medical researchersat the Ragon Institute of MGH, MIT, and Harvard; theFred Hutchinson the University of Washington; and the University of Oxford



ACQUSITION & STAKES ACQUSITION & STAKES



ACQUSITION « ACQUSITION «

Microsoft invested $7.79 billion in R&D expenditures in 2003, a 17 percent increase over 2002. The Redmond, Wash.-based companydisplaced ´Ford Motor Companyµ

The software and services sector increased the most of those studied,with an 18.6 percent gain in R&D spending, mostly because of

Microsoft's spending.

While software giant Microsoft topped the chart this year, a newaccounting rule proposed by a private sector organization, theFinancial Accounting Standards Board, Norwalk, Conn., whichestablishes U.S. accounting standards, could turn next year's listupside down. The rule, which will go into effect in June of 2005,would compel U.S. stock market-listed companies to figure stockoutlays into their R&D expenses. At the moment, hardly anycompany besides Microsoft



Major acquisition of MICORSOFT are«.Major acquisition of MICORSOFT are«.

DATEDATE COMPANYCOMPANY CORECORE BUSINESS BUSINESS

COUNTRYCOUNTRY VALUEVALUE(USD)(USD)

$ $

anuaryanuary 7, 7,20002000

VisioVisioCorporationCorporation

WholesaleWholesaledrawingdrawingsoftwaresoftware

UnitedUnited StatesStates1,375,000,001,375,000,0000

April 12, 2000 April 12, 2000

TitusTitus

CommunicatiCommunicationsons

CableCable television television United StatesUnited States 44,800,00044,800,000

0April0April 5, 20015, 2001Great PlainsGreat PlainsSoftwareSoftware

Business Businessmanagementmanagementsoftwaresoftware

UnitedUnited StatesStates 39,884,00039,884,000

Microsoft has acquired 128 companiesMicrosoft has acquired 128 companies



CONT«CONT«

DATEDATE COMPANYCOMPANY CORECORE BUSINESS BUSINESS COUNTRYCOUNTRY VALUEVALUE(USD)(USD)

$ $

anuaryanuary 3, 20023, 2002 Korea TelecomKorea Telecom TelecommunicationsTelecommunications SouthSouth KoreaKorea 500,000,000500,000,000

ulyuly 12, 200212, 2002 NavisionNavisionSoftwareSoftware programming programming

DenmarkDenmark1,330,000,001,330,000,0000

April April 30, 200330, 2003 Place WarePlace Ware Web conferencingWeb conferencing United StatesUnited States 200,000,000200,000,000

FebruaryFebruary 13,13,20062006 Motion BridgeMotion Bridge SearchSearch FranceFrance 17,858,00017,858,000

August August 13, 2007 13, 2007 QuantiveQuantive Digital marketingDigital marketing United StatesUnited States6,333,000,006,333,000,00

00



CONT«CONT«


$ $

April April 25, 200825, 2008

Fast Search &Fast Search &

Transfer Transfer Enterprise searchEnterprise search NorwayNorway 1,191,000,0001,191,000,000

September September 28,28,20082008

GreenfieldGreenfieldOnlineOnline

Search and eSearch and e--commerce servicescommerce services

United StatesUnited States 486,000,000486,000,000

October October 29, 201029, 2010 Canesta, Inc.Canesta, Inc.33--D sensingD sensing technology technology

United StatesUnited States 234,250,000234,250,000



STAKES«STAKES«


$ $

MayMay 30, 1995 30, 1995 WangWangLaboratoriesLaboratories Software consultingSoftware consulting United StatesUnited States 90,000,000 90,000,000

June June 30, 1997 30, 1997 ComcastComcast Cable televisionCable television United StatesUnited States 1,000,000,0001,000,000,000

December December 14,14,19981998

QwestQwestCommunicationsCommunications

TelecommunicationsTelecommunications United StatesUnited States 200,000,000200,000,000

anuaryanuary 31, 199931, 1999United PanUnited Pan--

Europe CommEurope CommNVNV

Broadband Broadbandcommunitiescommunities

NetherlandsNetherlands 300,000,000300,000,000



CONT«..CONT«..


$ $

February 1,February 1,19991999

NTL NTL CommunicationsCommunications UnitedUnitedKingdomKingdom

500,000,000500,000,000

January January 24,24,20002000

VerticalNetVerticalNetManagementManagement

solutionssolutionsUnited StatesUnited States 100,000,000100,000,000

July 7, 2000 July 7, 2000

TelewestTelewest

CommunicationsCommunications Cable televisionCable television United StatesUnited States 2,263,000,0002,263,000,000October October 24, 2007 24, 2007 FacebookFacebook Social networkSocial network United StatesUnited States 260,000,000260,000,000



R&D expenditures of last ten yearsR&D expenditures of last ten years



TECHNLOLGY DIFFUSIONTECHNLOLGY DIFFUSION



MICROSOFT AS INNOVATORSMICROSOFT AS INNOVATORS

Creates DOS operating system

Next-generation user interface operating system

Microsoft WordMicrosoft WindowMicrosoft OfficeMicrosoft Server

Windows Developer Tools



EARLY ADOPTER EARLY ADOPTER

Microsoft Expression Business SoftwareGames & Xbox 360Windows LiveWindows MobileZune



Guide to, or inventory of, an organization's internalor external repositories or sources of information or knowledge. These sources may include documents,

files, databases, recordings of best practices or

activities, or WebPages

KNOWLEDGE MAPPINGKNOWLEDGE MAPPING



Computer Software Computer electronics Video game consoles

INDUSTRYINDUSTRY



THANK YOU THANK YOU

Documents

Technology Final01