Technology

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  • 1. Although technology is mainly associated with playing a major role in Production and Post Production in filmthrough the use of Cameras and Editing Software. It also played a major role in Pre Production, through howwe used the blog in order to display information in creative and easily understandable formats.A range of technologies we used included, Blogger, Slideshare, Prezi, Scribd, eBay and we even used editing andfilming tools in order to create a Mockumentary.

2. In terms of Post Production, Blogger was the main piece of technology I used as it allows you to publish posts online. I used blogger to keep track of all my research as well as my own ideas which were important to the pre production stage of my music video. Blogger enabled us to creatively display posts regarding the research and planning stage of our music video as we could easily embed images, videos, power points and word documents to add variety to how we displayed information. The website also allowed you to personalize your blogger, dependent on your own individual style as well as having templates available. This meant our blog looked aesthetically pleasing and well presented.Tool used to embed videos and other documentsinto posts. 3. However, there were few limitations to Blogger which restricted how we could creatively display our work duringthe research and planning stage. Often when bulky texts and pictures were uploaded to the website without theaid of an online source such as Scribd, pictures and text often moved about after the post had been published.It was also difficult to align pictures, and you couldnt display images next to each other. 4. Another online technology we used during the research andplanning stage was Prezi, this is an online tool used to createinteresting power points using a single canvas.We used Prezi to display information in a more interestingformat than a conventional PowerPoint as the viewer cansimply glide to the next piece of information. Its also an easierway to display text heavy posts and images, as unlikeBlogger, you can rotate images and place them next to the textand each other.We used Prezi when illustrating typical iconography within therap genre and when we analysed our own video of How toMake a Rap Video which highlighted some of theseconventions and iconography.Like Blogger, you can embed videos to make your Prezi morelively and interesting to watch. Prezi was a useful tool in theresearch and planning stage as we could create interestingPowerPoints which displayed our research findings. Prezi wasalso a simple online tool to use and was easy to learn. 5. However, there are a few limitations to Prezi. Recently the design and tools of the programme changed and so Ihad to begin as a new user and familiarise myself with the programme. Some of the tools are also slightlydifficult to grasp, simple tools such as zooming in and out. However these are quite simple to overcome. Themajor limitation is the ability to personalize your Prezi, unlike Powerpoint and Blogger its simple to changebackgrounds and fonts, however with Prezi youre limited by the amount of fonts they have access to. 6. Slideshare was another online technology I used to displayinformation, as PowerPoints could be uploaded to the site andthen embedded onto the Blog. This was useful for text heavyposts and it reduced the amount of text which appeared on theBlog and meant space wasnt taken up by lengthy posts, butwas rather condensed into one PowerPoint.This was especially useful when showing how we created ourFrame by Frame Remake: Little Mix Wings due to thehuge amount of editing it required, rather than having a hugeblog post with pictures and text, we could create a PowerPointwith each stage of editing on individual slides, breaking upthe text making it more readable.The programme was simple to use and embed onto theblog, as viewers could easily move through the slides and readinformation. 7. There was really only one limitation with Slideshare, often once you had uploaded your PowerPoint to the websitethe content would often have been moved about, or not all the text and images were visible and youd have to viewthe PowerPoint in full screen. 8. Technology played a huge role in the construction and production of our music video. From the technology weused on our blog to create diary posts about what were doing and the filming process, to the technology usedwithin the studio in order to create our music video. 9. Throughout the filming process we documented our process using Wix, anonline tool which allows you to create your own website. As filming was doneover a long period, using Wix meant we avoided a text heavy post that tookup a lot of space on the blog. We could also easily personalize the webpageand embed videos from Youtube to make the webpage more exciting.Also, unlike Blogger we were able to easily upload picture and place them nextto each other. Wix also had a variety of interactive features to liven up yourwebpage such as images and sound.However there were some limitations to Wix. As I wasa new user I had to familiarize myself with theprogramme, and there were some tools which weredifficult to use which meant they were incredibly timeconsuming. 10. To record my music video I used a standard digital video camera. The videocamera was extremely simple to use and could be used with a tripod. Thefootage could be easily transferred over to the Mac computers using the SDcard. I had used the same cameras before in my AS coursework so wasalready familiar with the simple and easy to use design. The camera includedall the basic functions, including the ability to take photos, zoom in and outand even add effects and alter the image such as the contrast on the screen.The cameras did come with some limitations. For example the quality wasnt as high as we would have liked,especially for a Pop music video, this meant we had to add effects to the footage in Final Cut Pro, such as adjust thevibrancy and contrast. And it was difficult to take pictures using the camera as they were low quality and couldnt adjustto changes in light, we therefore had to opt to use an iPad in order to take photos. 11. We also used a Green Screen in the production of our work. The green screencould be set up anywhere using a metal framing and back lights could beused to get rid of shadows on the screen. We could then import the greenscreen footage into Final Cut Pro and use the Keyer tool in order to removethe green. This was an incredibly valuable piece of technology used duringthe production and construction stage of our music video as it allowed us tocreate a variety of locations that our audience would find appealing but alsotypically appeared within Pop music videos.However there were some limitations when using the green screen. Because we had to usethe lights in such a way so that there were no shadows projected onto the green screen, thismeant we needed someone experienced to help with the positioning of the light. As wedidnt always have a member of staff available this meant we had to position them are selveswhich often led to shadows appearing making it more difficult to use the keyer in editing.However, Final Cut Pro did provide us with tools so that we could alter the edge distanceand remove shadows. It was also time consuming setting up the green screen which meant wewould have less time to film in order to get better quality footage that wasnt rushed. 12. During the production stage I also made use of an iPad we had access to.We used the iPad to take images for our Digipak and Magazine article asthe camera was high quality and the larger screen meant we could see theimages in more detail. It was also easy to take images and then importthem onto the computers using a USB. 13. One of the main pieces of technology we used during the Post Production stage wasFinal Cut Pro . This is the software we used to edit our music videos together. Theprogramme had been updated to Final Cut 10 and was simple to use as I had alreadyfamiliarised myself with the programme in my AS year.The programme meant I could edit my music video together quite easily, I could simplyimport clips and then drag them into the timeline and the snap tool meant the clipscould be edited easily.There were also a variety of tools that I could apply to my footage in order to create aprofessional looking music video. Such as Keyers, Vibrancy and Contrast, Splitscreens and mirror effects.Final cut pro was a really useful piece of technology due to it being easy to use andthe variety of effects it had available and the capabilities of programme. 14. I also made use of the programme during the research and planning stage, e.gMockumentary video to illustrate iconography and Frame by Frame remakes, in orderto add variety and liven up my Blog. I could condense information and display imagesetc without taking up too much blog space, for example, I made an animatic to showhow my shots would work together rather than to just post the images on my blog in alengthy post that took up too much space.I also used Final Cut Pro during the evaluation process, using interview styled videosto illustrate the ideas of media theorists and to create feedback videos and a runningcommentary of my music video. I used the tools on Final Cut Pro so that I could addinlays to make my video more interesting. Using videos at this stage was also useful tocondense information into a short 5 minute video that was easy to understand but alsoFUN and ENTERTAINING. 15. Scribd is an online tool which allows you to uploadword documents and then embed them onto yourBlog. The tool was useful as I could embed textheavy word documents onto my blog without takingup as much space as if I had just put the text directlyonto the blog. I used Scribd as a tool to document myediting as my editing was so complex it would havepotentially taken up too much space on my blog.Often once Word docum