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Presentation prepared for effective communication,
negotiation and selling skills
Techniques for sound personal contacts integrity is vital for trust to developGive before you take ‘ approach- a satisfied
customer is more likely to stay with you. Creating a custom calendarSending birthday wishes to customersKeeping a record of customer’s likes and
preferencesBy providing customized or tailor made
services
Ways of effective communicationBe clear about what you want to express Tact and good manners matter choose your words preciselyIdentify Diversity & Common Ground. Communication contains context, text
and subtext.When words and actions are aligned,
powerful results occur.Communication is about being 100%
responsible for the other person's listening.
How to negotiate effectivelyKnow Thyself ( self assessment)Do Your Homework Practice Double and Triple ThinkBuild TrustDevelop External ListeningMove Beyond PositionsOwn Your Power ( strengths)Enjoy the ProcessNegotiation is a process, not an event.
Persuasive communication techniquesPersuasive speech is used to influence both individuals
and groups to accept a particular position or belief. Persuasive speech requires a clear understanding of
the audience and an intense listener focusColloquial LanguageEmotive AppealsInclusive language-words like us, weRhetorical question-where answer is understood.ExaggerationEmphasisEvidence
Presentation skills(use of voice)Presenters are expected to have a clear voice.
Voice modulation is important. Avoid speaking in a monotone
Mumbling should be avoided. Speak at a normal, conversational rate, and don’t be concerned about using your normal hand gestures
Tone can be lowered and raised to emphasise some points.
Your vocal quality and body language are key elements in presenting your message.
Presentation skills(Appropriate eye contact)Don’t make eye contact – make “eye connection”. Eye connection means making person feel like
you’re just talking to them. Tips- See peopleFind out how long it takes to make genuine
eye connectionMove to another person at an appropriate
timeLook for the reactionKeep your eyes up at the end
Presentation skills(Appropriate body language) Stand tall. Look confident. Maintain eye contact with your audience. Smile. If you are using a podium, stand back a little
so that you don’t bend your head to read your text.
Keep your arms by your sides but bend them from the elbow to gesture.
Use natural, conversational gestures. Move around, but between your key points.
Presentation skills(Use of Humour, stories and anecdotes)As one gets more experienced, they may be
willing to try more theatrical, flamboyant uses of voice and gesture.
Using hand gestures for emphasis during your talk can be very effective as long as they are not too wild
Small stories can be used to give a context.While using humour make sure that your
audience has a sense of humour before you try this
Use of audio-visual equipmentVisual aids include overhead transparencies,
flipcharts, slides, handouts, white boards, and blackboards
Audio aids include cassette tapes and compact discs and mp3.
Audiovisual aids include videotapes, films, and computer/multimedia
Time and Budget-If little time and funds are available, use simple aids
Audience Preference-If possible, identify aids that the participants prefer
Benefits of audio-visual(computer presentations)A mix of aids during your presentation helps
to maintain interest.Can be projected onto a screen from a
computerpotential for a very professional look.Variety of fonts, colours, pictures etc.Changes can be done at anytimeToo much data can be accommodated into
small chips and drives
Cons of audio-visualsEnsure the use of the audio and visual aids
does not interrupt the flow of the presentation.
You have to carry a lot of equipment with you.
Not appropriate for outdoorsExpensive mode of presentingPlatform needs different programs like
PowerPoint etcDifferent formats are required for different
operating system
Physical requirement of a presenterWell groomed personalityHair nicely cut. Tie or put gel if long.Long and unclean nails leave a bad
impressionAvoid casual dressing. Always try to wear
formal clothing with a name batchDress should be nicely ironed.
Assessing audience reactionKeeping your audience interested is the key
to successful presentationsKeep your audience informedMake eye contactUse group activitiesPitch your presentation wellTry to engage the audience by making it
a two way communicationEncourage them to make queries at the
endKeep a suggestion box
Techniques to review presentation effectivenessVideotape your presentation and analyse itTry to get unbiased view from the colleagues
at the end of the presentationCan be related to number of queries asked at
the end of the presentation. More question means either you are not delivering your message clearly or audience is eager to get more related information