ocial Media for Non-Governmental OrganisationsMercy Relief

Priscilla Ng Bei Si, A0131974BChua Sock Yii, A0131220HTeo Wan Yu, A0130115ATho Bei Yi Joey, A0130362W

1Outline of PresentationBackground information of Mercy Relief 1234Broad overview of proposed moduleEvaluation of current social media platformsHow Stackla can value addOutline of PresentationEvaluation of current social media platforms1234Broad overview of proposed moduleBackground information of Mercy Relief How Stackla can value addOutline of PresentationHow Stackla can value add1234Broad overview of proposed moduleEvaluation of current social media platformsBackground information of Mercy Relief Outline of PresentationBroad overview of proposed module1234Background information of Mercy Relief Evaluation of current social media platformsHow Stackla can value addBackground Information

Helped 23 countries

Any relevant historical information.Original assumptions that are no longer valid.

DISASTER-STRICKEN AREAS

Mercy Relief renders help to..IMPROVES LIVES OF POOR AND NEEDYMercy Relief helps to..

THE LESS FORTUNATE AND NEEDYMercy Relief renders help to..

Needs of Mercy Relief

Needs of Mercy ReliefLocal ProgrammesLong term development programmesDisaster relief

Needs of Mercy ReliefWeekTotal page likesAverage Number of visits per week22nd September to 28th September5,103 likes1929th September to 5th October5.124 likes,5103196th October to 12th October5,140 likes1813th October to 19th October5,155 likes1920th October to 26th October5,171 likes20Needs of Mercy ReliefNeeds of Mercy ReliefNeeds of Mercy ReliefNeeds of Mercy ReliefNeeds of Mercy ReliefNeeds of Mercy ReliefCurrent efforts by them

1-Facebook

Current efforts by them

2-Twitter

Evaluation CriteriaEvaluation of Current Efforts

Acts as PLATFORM

INFORM public

PROMOTE compassion & careEffectivenessEvaluation of Current Efforts

Never promote volunteerism

Little number of likes & sharesEffectivenessEvaluation of Current Efforts

Feasibility

Large user base

Share functionEvaluation of Current Efforts

EffectivenessEvaluation of Current Efforts

EffectivenessEvaluation of Current Efforts

Unable to reach out to people with financial ability

Can only provide minimal information

Unable to capture readers attentionFeasibilitySummary of Current EffortsHas helped Mercy Relief to meet their fundamental needOther needs for volunteer and financial resources not met

1. Facebook

Limited outreach to target audiencePlatform unable to let Mercy Relief elaborate on their efforts2. Twitter

Strengths of StacklaContent GenerationContent Curation Raising awareness

How to generate content

Facebook Post more details on donors & volunteers opportunities, Mercy Reliefs mission and events Include a variety of content End post with rhetorical questions or call for action

How to curate content

Twitter

Select and filter content so that information displayed are succinct yet able to highlight important messages

How to curate content YouTube

- Using short advertisements to create emotional appeal

How to raise awareness Instagram (#s)

People post images using #extendinghands and #connectinghearts

How to raise awareness Pinterest

Story board from people involved and helps to drive donation through the use of custom tiles in the hub

Aim of ModuleDeeper understanding of the potential of each social media platform

How to best utilize each platformModule for New Hires1. Planning

Module for New Hires2. Content Curation& Generation

Module for New Hires3. Maintaining ConsistentBrand image

Benefit of ModuleAdd value to Stacklas Services

Benefit of Module2. Instill confidence andreduce negative word-of-mouth

Wrapping up the presentationThank You