T&D FINAL.doc

7/27/2019 T&D FINAL.doc

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SOLAPUR UNIVARSITY, SOLAPUR

CHAPTER - 1

INTRODUCTION

1.1 Introduction of the Study:-2 Study Of Marketing Mix Is One Of The Important Activities In Marketing .So For

This Project Researcher Selected The Title The Study Of Marketing Mix Of BarshiTextile Mill .

3 The Project Report On The Study Of Marketing Mix Of Barshi Textile Mill IsSelected For Research As A Practical Fulfillment Of Mba Programme In SolapurSinhgad Business School of Management .

4 The Marketing Mix Is A Broad Concept Which Includes Several Aspect OfMarketing Which All Inquire To Obtain A Similar Goal Of Creating Awareness AndCustomer Loyalty . The Marketing Mix Is Not Only An Important Concept ,But AGuideline To References Back To When Implementing The Price ,Promotion

,Product And Distribution . Those Are The Four Main Ingredients Of TheMarketing Mix . As Far As Btm S Marketing Mix Is Concerned Promotional MixHas Less Important As The Mill Manufactures Industrial Product So PromotionalActivities Does Not Affect Much On Maintaining Customer Relation Management .As The Competition In The Yarn Sector Is Very High Hence It Is Important ForEvery Company To Have Smooth Distribution Of Product .

Sinhgad Institute of Business Management, Kamlapur - 1 -


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1.2 Objectives of the Study:-

1. To Make A Detail Study Of Marketing Mix Pattern Of Barshi Textile Mill, Barshi.

2. To Study Different Product Variation In Btms Product Portfolio

3. To Study Place (Physical Distribution) Mix Of Btm, Barshi

4. To Study The Pricing Policy Of Btm Products



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1.3 Significance of study:-

1. In View Of The Fact That There Is An Increase Of Nearly 10% In ThePotential Cotton And Polyester Yarn Usage In Textile Industries In India Due To The

New Innovations In Fashion Industry ,Its Increase In Usage ,And Rise In TextileIndustries , The Use Of Cotton And Polyester Yarn Has Becomes AbsolutelyEssential .Hence The Textile Industry In India Has Vital Role In The Country .

2. The Study Will Be Useful To Upgrade Their Business .Hence TheOrganization Will Actively Work To Build A Strong Favorable Image In The Mind OfTheir Public And The Business Organization Plans To Improve The Companys ImageTo Compete Successfully .

1.4 Research Methodology:

1.4.1 Methodology Details:

1. Primary Data

The First Hand Information Which Has Been Collected By Researcher Is Colled

Primary Data. These Are The Original Observations .This Is Done With The

The Study is Exploratory & Descriptive in nature

Research Type: - Surrey Method

Data Collection MethodA Questioner Containing Multiple Choice Questions Were Made To Collect The Data .It Was Given To The Distributors .

2.Secondary DataThe Data Already Collected And Presented Earlier By Any Agencies Which May BeUsed For The Purpose Of The Investigations Are Called Secondary Data.

It Is Collected Trough Following Sources

1.Offical Records2. Annual Report Of The Organization3.Reference Book4.Internet

3. Websites

4. Books

The Study is Exploratory & Descriptive in nature

Research Type: - Surrey Method



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3. Websites

4. Books

1.4.3 Sampling Procedure

a) Sample size: - 100

The sample sizes taken by the researcher for the study were 100 employees, which

consists of trainees from all level of the organizations.

b) Sampling technique:- Random Sampling

c) Sampling Area: - Pune.

1.4.3 Sampling Procedure

a) Sample size: - 100

The sample sizes taken by the researcher for the study were 100 employees, which

consists of trainees from all level of the organizations.

b) Sampling technique:- Random Sampling

c) Sampling Area: - Pune.

1.4.4 Methods & Instruments of Data Gathering:

There are various types of tools of primary data collection some of them are which

researcher has used for the study are as bellow.

Questionnaire:-

Researcher has made 14 questions for the study on officers according to those questions

researcher has collected the data.

Observation method:-

Data are collected by observing the organization in 50 days.

1.4.5 Statistical tool of analysis:

Researcher has used tools for the analysis are-

1. Excel work sheets.

2. Table.



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3. Percent analysis etc.

1.5 Scope & Limitations of the study:-

Scope of the studyThe Study Is Only Regarding The Existing Marketing Mix Only Activity OfBarshi Textile Mill.This Gives Me Satisfaction And Considerable Knowledge About

Marketing Mix, And Production Process.Geographical Scope

The Data Is Collected Form Barshi, Ichalkaranji ,Solapur And Mumbai So The Scope IsTo These Cities And Total 10 Distributers Only.

Limitations:-

The study is carried out in Pune region only because of limited time duration.

Due to large population, our sample size is only 1oo, which is not very large.

All the respondents could not fill their questionnaire on their own due to language

problem and also problem of time and lack of positive behaviour.

Respondent may give biased answer due to some lack of information about

training method.

Findings of the study are based on the assumption that the respondents have

given correct information.



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CHAPTER -II

ORGANIZATIONAL PROFILE

2.1 About the OrganizationEstablishment Year : 1987

Firm Type : Proprietorship

Nature of Business : Manufacturer

Level to Expand : International

Address : P.O. Bag No.22, Pimpri, Pune-411018.

Web-site : www. ThyssenKrupp.com

About the company

ThyssenKrupp Industries India in the last four decades has grown to become one of the

most trusted names in the fields of Sugar Plant & Machinery, Open Cast Mining & Bulk

Material Handling Systems, Cement Plants & Machinery and Steam Generating Plants.

Today with strong foundations and access to world class technology ThyssenKrupp

Industries India's plantmaking capabilities are helping the industry become competitive

world over. ThyssenKrupp Industries India's strategic vision as an EPC Contractor to

execute turnkey projects is derived from its core strength of integrated engineering

expertise & automation in manufacturing backed by an excellent team of project

executives. The company firmly believes in delivering total customer satisfaction

spanning from concept to commissioning to after sales service.

ThyssenKrupp Industries India's highly competent project management capabilities are a



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result of its tradition of anticipating and fulfilling specific customer requirements. A

highly qualified team of engineers and technicians, supported by the most modern IT

infrastructure ensures the brand of quality, ThyssenKrupp is known for worldwide. The

emergence of a true market leader speaks volumes about the world class technology

inherent in the company's products. The company's nationwide branch network along

with the support of ThyssenKrupps global establishments enables it to meet the needs of

customers on time.

2.2 Vision and Mission

Vision:-

We are committed to engineer, manufacture, supply and install technologically advanced

solutions for the sugar plants, mining and bulk materials handling, cement plants and

industrial boilers & power plants. Through our countrywide locations, we provide value

added products and services that generate sustainable value for our clients. With a unique

blend of skills, experience, teamwork and focus, we strive to become the customers

Partner of Choice.

Mission:-

Our mission is to provide the most effective & innovative solutions that customersneeds. We will achieve this goal by providing services over & above the normal level of

performance.

2.3Different Department Of Organization:

ThyssenKrupp Industries India Pvt Ltd is a very big company in Pune district. It is

having various functional departments for smooth and systematic working those

department are HR and Safety Department.

Accountant Department.

Production Department.

Inventory Management.

Engineering



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2.4Products Profile of Organization

PRODUCTS

Sugar and plant Cement Material Handling Systems Boiler and

Machinery Power plant Power plant

1. Refineries 1. Sampling Systems 1. Spreaders 1.CFBC

2. Fiberiser 2. Expert Systems 2. Bucket Wheel 2.Gas/oil

3. Shredder 3. Kiln temp. Scanner Excavators fired Boilers

4. Rotary screen 4. Master process and 3. Tripper Cars

5. 3roller mill Control System 4. Transport Crawlers

6. 4roller mill 5. Crushing Plants

7. 5roller mill 6. Stackers

8. 6roller mill 7. Pipe Conyers



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2.5Organization Structure:

Asst. Manager Asst. Manager Asst. Manager

Sales Executive Finance Executive Foreman

Fitter


Factory Manager

MarketingManager

FinanceManager

ProductionManager

HumanResource

Managing Director


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2.6 Facilities of Organization:-

Accident Insurance:-

The accident insurance of Employees and Labour has been insured to the United IndiaInsurance Company Ltd, Branch-Aurangabad.

Roads & Site Development:-

All roads from main gate to company warehouse and other internal roads have been

developing.

Computerization:-

For getting technical efficiency, the office is totally computerized. For making bills of

payments as well as keep daily reports of production, company has internet facility.

Employee Welfare:-

If any Employee dies in accident while performing his job, then Organization will be

given an accident insurance of Rs.6, 00,000 to 8, 00,000 as per the workman

composition.

Management & Employee Relationship:-

All employees including Officers, Staff members and Labours are responsible for the

growth of the company to maintain good relationship between Management and Other

Employees.

Health and safety:-



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There is certain health and safety provided by organisation. They provided safe drinkingwater, canteen, and good working condition.

2.7 Future Plan of Organization:

To increase production capacity.

Providing best quality products and services

Minimizing losses during production.

Promoting and ensuring safe working environment.

To generate sustainable value for our clients

2.8 Milestones at A Glance:-

2007-2008

Golden Jubilee of ThyssenKrupp Industries India Expansion in Pimpri& Hyderabad works Bagged DVC & Harduaganj Orders worth US $150Million.

2006 Two orders each for 50 MW Power Plant EPC AdityaBirla Group

2004 Cement plant export order: Gulf Cement Ras Al Khaimah & Al Salam, Sudan

1994 Machinery and equipment for edible oil plant

1990 Licence Agreement with Deutsche Babcock for CFBC Boliers Upto 200 TPH

1988 Establishment of second manufacturing facility at Hyderabad

1986 Machinery and equipment for sponge iron plant

1981 First order from Coromandel Cement in collaboration with Polysius AG

1978 Development of In-house technology for boilers up to 60 TPH

1976 Bagged first order open cast mining spreader Neyveli Lignite Corp.

1975 First major export order for complete sugar plant refinery to Malaysia



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1974 Machinery & equipment for Compost plant for house refuse

1970 Machinery & equipment for Brewery

1968 Machinery & equipment for Calciner plant

1962 Machinery & equipment for complete sugar plant

CHAPTER -III

THEROTICAL BACKGROUND

3.1 Introduction, Meaning & Definition

Introduction:-

The Term Marketing Mix Was Coined In 1953 By Neil Borden In HisAmerican Marketing Association Presidential Address. However, This Was Actually AReformulation Of An Earlier Idea By His Associate, James Culliton, Who In 1948Described The Role Of The Marketing Manager As Mixer Of Ingredients, WhoSometimes Follows Recipes Prepared By Others, Sometimes Prepares His Own RecipeAs He Own Recipe As He Goes Along , Sometime Adapts A Recipe Form ImmediatelyAvailable Ingredients ,And At Other Times Invents New Ingredients No One Else HasTried .The Marketing Mix ( Price ,Product, Distribution, Promotion )Forms The EntirePromotional Compaign. As Stated In Management Of A Sales Force By Rosann L .

Spiro, Gregory A. Rich, William J.Stanton,When These Are Effectively Blended, ThenForm A Marketing Program That Provides Want-Satisfying Good And Service For TheCompanys Market.The Term Become Popular In The Article Written By Niel BordenColled The Concept Of The Marketing Mix, As Explained On The Site Netmba.Com.He Started Teaching The Term To Many After He Himself Learned About It WithAn Associate Of His.

The Marketing Mix Is A Broad Concept Which Include Several Aspect OfMarketing Which All Inquire To Obtain To A Similar Goal Of Creating The MarketingMix Is Not Only An Important Concept ,But A Guideline To Reference Back To WhenImplementing The Price ,Promotion, Product, And Distribution. These Are The FourMain Ingredients Of The Marketing Mix ,But There Are Other Components Not Already



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Mentioned On The Wikipedia Site, Include, Planning ,Branding ,Packing ,Display,Distribution ,Channels, Personal Selling, Adverting ,Servicing, And Physical Handling.

Product Mix

A Product Mix(Or Product Assortment) Consists Of All The Product Lines And ItemsThat A Particular Seller Offers For Sale. Avons Product Mix Consists Of Four MajorProduct Lines. Cosmetics Jewelry Fashions,

Quality

Brand NameThe American Marketing Association Defines A Brand As A Name Term

Design Symbol Or Any Other Feature That Identifies One Sellers Good Or Service AsDistinct From Those Of Other Sellers. The Legal Term For Brand Is Trademark. A

Brand May Identify One Item, A Family Of Items Or All Items Of That Seller . If UsedFor The Firm As A Whole The Preferred Term Is Trade Name.

FeaturesAny Product Which Satisfies A Want Or Need , Should Have Ascertained

Features. A Customer Will Purchase A Product From A Competitive Market Only AfterAnalyzing Its Features , Which Adds Value To The Products .

OptionsIn Any Markets Situation There Are Option For The Customer So That The

Customer Chosen A Particular Or Service As Per His Will And Wish .Style

In The Modern Scenario, Many Of The Products Offered In The MarketConcentrate On The Changing Habits And Style Of The General Public, E.G. InReadymade Garment Good The Style Changes Very Fatly , As Per Change Of StyleGoods Are Available In The Market .

PackagingPacking Is The Science ,Art, And Technology Of Enclosing Or Protecting

Products For Distribution Storage Sale ,And Use. Packaging Also Refers To The ProcessOf Design Evaluation , And Production Of Packaging .Packaging Can Be Described AsA Coordinated System Of Preparing Goods For Transport, Warehousing, Logistics ,Sale,And End Use . Packaging Contains, Protects, Preserves, Transports, Informs , AndSells . In Many Countries It Is Fully Integrated In To Government Business ,Institutional, Industrial, And Personal Use .

ServiceService Is The Intangible Equivalent Of An Economic Good . Service Provision

Is Often An Economic Activity Where The Buyer Does Not Generally, Expect ByExclusive Contract, Obtain Exclusive Ownership Of The Think Purchased .The BenefitsOf Such A Service , If Priced , Are Held To Be Self Evident In The BuyersWillingness To Pay For It Public Services Are Those Societies As A Whole Pays ForThrough Taxes And Other Means.

Promotion Mix



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Advertising -Presentation And Promotion Of Ideas , Goods Or Services By

An Identified Sponsor. Examples : Print Ads Radio, Television , Billboard ,Direct

Mail Brochures And Catalogs , Signs , In Store Displays Posters, Motion

Pictures, Web Pages Banner Ads ,And Emails. (Not Always Paid For )

Personal Selling - A Process Of Helping And Persuading One Or More

Prospects To Purchase A Good Or Service Or To Act On Any Idea Through The

Use Of An Oral Presentation . Example: Sales Presentations ,Sales Meetings ,

Sales Training And S Incentive Programs For Intermediary Sales People

,Samples, And Telemarketing. Can Be Face-To Face Or Via Telephone .

Sales Promotion - Media And Non Media Marketing Communication Are

Employed For A Pre Determined ,Limited Time To In Crease Consumer

Demand Stimulate Market Demand Or Improve Product Availability .Examples:Coupons, Sweepstakes,Contests, Product Samples, Rebates, Tie-Ins, Self-

Liquidating Premiums, Trade Shows ,Trade Ins, And Exhibitions.

Public Relations - Paid Intimate Stimulation Of Study For A Product ,

Service , Or Business Unit By Planning Significant News About It Or A

Favorable Presentation Of It In The Media .Example : Newspaper And MagazineArticle /Report ,Tvs And Radio Presentation , Charitable Contributions ,

Speeches, Issue Advertising , And Seminars.

Corporate Image - The Image Of An Organization Is A Crucial Point In

Marketing . If The Reputations Of A Company Is Bad , Consumer Are Less

Willing To Buy A Product Form This Company As They Would Have Been ,If

The Company Had A Good Image .

Direct Marketing - Is Often Listed As A The Fifth Part Of The Marketing

Mix

Exhibition - Are Try Outs .You Make Your Product , And Let Potential BuyerTry The Product, This Way You Know Directly What People See In Your

Product. The Downside, Your Competitor Can See Exactly What You Are

Doing.

Price Mix

Price :Price Is Commonly Known As The Exchange Value Of A Product Or Service

Expressed In Term Of Money . The Price Is Only Of The Marketing Mix Tools That TheCompany Uses To Achieve Its Marketing Objectives . Price Decision Must Be Co-

Ordinate With The Product Design, Distribution And Promotional Decision To Form A



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Consistent And Effectively Marketing Programmed. Decision Made For Other

Marketing Mix Variable May Affect Pricing Decision.List Price

List Price To The Price For The Product Of Company Fixed Or Listed In Its

General Pricing Policy.

Payment Period :The Period Of Time Allowed To The Buyer To Pay Off His Debts.

Credit TermsThe Term On Which The Buyers Are Offered A Certain Limited Time Or Period

Or Accepted Some Guarantee Or Security Towords The Sale Of Product Service ToCredit Terms And Business.

PLACE MIXPlace Mix Encloses Decisions In Respect Of Policies Regarding Outlet For

Channel Of Distribution, Location And Layout Are Important. The Place MixChannels,Coverage, Assortment, Location. Marketing Channels Can Be Featured By The NumberOf Channel Levels.

A) DIRECT MARKETING CHANNEL:In This Channel, The Company Or The Manufacture Firm Directly Sells The

Products To The Consumers.

B) ONE LEVEL CHANNEL: One Level Channel I.E. One Intermediary Or Retailer Is Engaged By TheCompany. Such As Retailer.

C) TWO LEVEL CHANNEL: This Is A Normal, Regular And Popular Channel. In Contain Two IntermediariesI.E. Wholesaler And Retailer.

D) THREE LEVEL CHANNEL:

In Contains Three Intermediaries Such As Wholesaler,Agents,And Retailers.WARE HOUSING: Every Company Has To Store Its Goods While They Wait To Be Said. A StorageFunction Is Necessary Because Production And Consumption Cycle Rarely Much. SomeCompany Stock Is Kept At Or Near The Plant And Rest Is Located In The WarehouseAround The Country.

3.5 Evaluation:

Evaluation literally means the assessment of value or worth. It would simply mean the

act of judging whether or not the activity to be evaluated is worthwhile in terms of set

Criteria. According to Hamblin (1970)defined evaluation of training as: Any attempt to



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obtain information (feedback) on the effects of training program and to assess the value

of training in the light of that information for improving further training.

Evaluation is of crucial importance in ascertaining whether or not the training program is

proving to be effective and its objectives are being achieved. This is a most critical phase

that assesses not only the quality of training imparted but also the training plan in order

to see whether future changes can make it more result-oriented. As with any activity,

evaluation is important since in evaluating, one tries to judge the value or worth of the

activity, using the available information. An attempt is made to obtain information and

feedback on the effects of a training program and to assess the value of the training in the

light of that information. Evaluation also enables the effectiveness of an investment intraining to be appraised. Given the quantum of time and money that is put into training

programmes, managements require knowing about the methods of instruction being

employed, whether training inputs are having an impact on improved productivity and

how efficiently and usefully training courses are being conducted.

Evaluation helps management to weigh up and take a view on the following questions:

a)How relevant are the programmes to the organizations needs and

objectives?

b)What changes are necessary in the existing programmes in order to

realign them to the organizational goals?

c)Which are the areas where training is of real and lasting value?

d)What are the opportunity costs? Could money have been better spent on

any other activity that would have yielded better results in terms of

organizational effectiveness?

CHAPTER - IV

DATA ANALYSIS

Table 4.1

Title: - Demographic detail.

Sr.no Customer

Expectation

s

No.Of

Respondent

s

percentage

1 Quality 3 30

2 Quantity



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3 Rena bal

price

4 service

Graph No. 4.1

Demographic Details:-



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Interpretation

From the table it seems that 88 percent employees were male candidate, 12 percent were female

candidate.

In case of age group table showsthat 50 percent employees were below the age of 25 years, 30

percent were between 25 to 35 years and remaining were the above 50 years.

Also table shows that 83 percent employees were married and remaining 17 percent employees

were unmarried.

In case of income table shows that 59 percent of the respondents earned below 10000, 21

percent of the respondents were earned in between 10000-15000, 11 percent of the respondents

earned 15000-20000, and remaining 9 percent of the respondents were eared above 20000.

Table 4.2

Table Name: - Training program attended in last 5 years

No. of Programmes No. of Respondents Percent

0 to 5 40 40

6 to 10 24 24

10 to15 20 20

More than 15 16 16

Total 100 100

Graph 4.2



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(Source:- Survey)

INTERPRETATION:-

From above table it seems that44 percent of the respondents have attended 6-15 training

programmes in the last 5 years, which is an indication of an effective training policy of

the organization. However, 40 percent of the respondents have attended only 0-5 training

programmes.

Table 4.3

Table Name: - Purpose of training programme

Particulars No. of Respondents Percent

Fundamental knowledge 13 13

Skill development 22 22

Operational proficiency 20 20

All the above 45 45

Total 100 100

Graph 4.3



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(Source: - Survey)

INTERPRETATION

From above table it seems that the 45 percent of the respondents felt that the training was

increasing the fundamental knowledge with developing skill with the increased

operational efficiency on the job, while 20 percent of respondents opined that training

increase the operational efficiency, 22 percent of respondents opined that training was

for skill development, 13 percent of respondents opined that training was for increase the

fundamental knowledge.

Table 4.4

Table Name: - Programme objectives were known before attending

Graph 4.4


Options No. of Respondents Percent

Strongly agree 24 24Moderately agree 40 40

Cant Say 12 12

Moderately Disagree 4 4

Strongly Disagree 20 20

Total 100 100


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(Source: - Survey)

INTERPRETATION

From above table it seems that 40 percent of the respondents moderately agree to the fact

of knowing the training objectives before, in addition to 24 percent who strongly agree.

But a small population disagrees as 20 percent strongly disagree to this notion.

Table 4.5

Table Name: - Training programme relevant to developmental needs


Strongly agree 30 30

Moderately agree 40 40

Cant Say 14 14



Total 100 100

Graph 4.5



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(Source: - Survey)

INTERPRETATION

From above table it seems that 50 percent respondents feel that the time limit of the

training programme was adequate but 30 percent feel that it was insufficient. Also, 20

percent could not comment on the question.

Table 4.7

Table Name: - Training methods were effective




Cant Say 16 16

Moderately Disagree 14 14Strongly Disagree 10 10

Total 100 100

Graph 4.7



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(Source: - Survey)

INTERPRETATION

From above table it seems that 60 percent of the respondents believe that the training

methods used during the programmes were helpful in understanding the subject, yet 24

percent disagree to this notion.

Table 4.8

Table Name:-Training sessions were exciting and a good learning experience

Graph 4.8





Cant Say 10 10



Total 100 100


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(Source: - Survey)

INTERPRETATION

From above table it seems that 64 percent respondents believe that the training sessions

were exciting and a good learning experience. 10 percent respondents could not

comment on this while 26 percent differ in opinion

Table 4.9

Table Name: - Training aids used were helpful in improving overall effectiveness




Cant Say 36 36



Total 100 100

Graph 4.9



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(Source: - Survey)

INTERPRETATION

From above table it seems that 44 percent of the respondents believe that the training

aids used were helpful in improving the overall effectiveness, yet 20 percent disagree to

this notion. 36 percent respondents did not comment on the issue.

Table 4.10

Table Name: - Improving on- the- job efficiency




Cant Say 20 20Moderately Disagree 20 20


Total 100 100

Graph 4.10



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(Source: - Survey)

INTERPRETATION

From above table it seems that 46 percent respondents believe that the training

programmes increase their job efficiency but 34 percent disagree to this, 20 percent

respondents couldnt comments.

Table 4.11

Table Name: - The numbers of training programmes organized during the year

were sufficient




Cant Say 26 26

10% 10 10


Total 100 100

Graph 4.11



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(Source: - Survey)

INTERPRETATION

From above table it seems that 24 percent respondents have the opinion that the

frequency of the training programmes is sufficient but 50 percent of the respondents

differ to this, 26 percent respondents cant comments.

Table 4.12

Table Name: - Outcome of the training programme

Particulars No. of Respondents Percent

Increase in KSA 18 18

Increased operational efficiency 53 53

Useful for present and future 29 29

Total 100 100

Graph 4.12



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(Source: - Survey)

INTERPRETATION

From above table it seems that after attending the training programme, 53 percent of the

respondents feel that due to training their operational efficiency is increased while 29

percent of them said that training is useful for present and future, and 18 percent were of

the opined that training increases their KSA.

Table 4.13

Table Name: - Time limit of the training programme was sufficient




Cant Say 12 12



Total 100 100

Graph 4.13



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(Source: - Survey)

INTERPRETATION

From above table it seems that 54 percent respondents feel that the time limit of the

training programme was adequate but 34 percent feel that it was insufficient. Also, 12

percent could not comment on the question.

Table 4.14

Table Name: - Time limit increased would make it more effective




Cant Say 10 10Moderately Disagree 20 20


Total 100 100

Graph 4.14



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(Source: - Survey)

INTERPRETATION

From above table it seems that 66 percent respondents feel that the increase in the

duration of the training programmes would be beneficial but 24 percent differ to this

opinion. Going by the majority, the organization should make required changes toincrease the duration of the programmes and also take the opinion of the workers to have

an effective training session.

Table 4.15

Table Name: - Rate training methods



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Graph 4.15

(Source: - Survey)

INTERPRETATION


Methods Not Effective

Somewhat

Effective Very Effective

Classroom Lectures 24 23 53

Videos

10 34 56Workshops 9 41

50

On the Job Training 30 32 38

Computer Base Training35 35 30

Case Study Method 40 25 35

Role Playing 34,

36 30

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T&D FINAL.doc