TD Creative Credentials

credentialsThe concepts, ideas, strategies, information, material, artwork, plans, specifications and designs contained in this document

are presented in absolute confidence and are the property of Tactical Directions and must not be reproduced, adapted,

communicated to third parties, or in any way used without the express permission of Tactical Directions. Copyright © 2015.

We aim to refresh, ignite and deliver only the best

marketing campaigns. We are trusted to create

effective marketing solutions for some of the world’s

largest brands. We get measurable results and we

provide service beyond expectation.

strategic marketing • creative communications • superior service

about


value

Integrated marketing agency.

Manage projects from brief through

to execution and delivery in-house

• Strategy

• Data

• Creative

• Execution

• Fulfilment

• Freights, Etc

Focus on efficient and personalised service

(no big agency red tape).

Highly experienced team with qualifications in:

• Visual Communications,

• Marketing (Masters)

• International Business

• Media & Communications

We develop strategic, measurable and targeted campaigns

that drive engagement and maximise budgets.

We are a passionate team that aim to inspire both our

clients and their audiences through well thought out and

supported ideas.

• International Management

• Digital Media

• Information Technology


branding database & crm

sampling

creative

digital events

sales promotion

direct & crm marketing

schools marketing

loyalty programs

services

branding creative


sales promotion

loyalty programs

schools marketing

sampling

database & crm

eventsdigital

about services projects clients testimonials contact

services

branding creative


sales promotion

loyalty programs

schools marketing

sampling

database & crm

eventsdigital


services

branding creative


sales promotion

loyalty programs

schools marketing

sampling

database & crm

eventsdigital


services

branding creative


sales promotion

loyalty programs

schools marketing

sampling

database & crm

eventsdigital


services

branding creative


sales promotion

loyalty programs

schools marketing

sampling

database & crm

eventsdigital


services

branding creative


sales promotion

loyalty programs

schools marketing

sampling

database & crm

eventsdigital


services

branding creative


sales promotion

loyalty programs

schools marketing

sampling

database & crm

eventsdigital


services

branding creative


sales promotion

loyalty programs

schools marketing

sampling

database & crm

eventsdigital


services

branding creative


sales promotion

loyalty programs

schools marketing

sampling

database & crm

eventsdigital


services

branding creative


sales promotion

loyalty programs

schools marketing

sampling

database & crm

eventsdigital


services


From PDF

clientspast & present


creative

The concepts, ideas, strategies, information, material, artwork, plans, specifications and designs contained in this document are presented in absolute confidence and are the property of Tactical Directions and

must not be reproduced, adapted, communicated to third parties, or in any way used without the express permission of Tactical Directions. Copyright © 2015.


creative overview

Our highly experienced creative team builds your brand by delivering effective marketing communications and

advertising campaigns that disrupt, engage and resonate with your audience.

Our team listen, think and create as an extension of your brand and that’s why we’ve been trusted to execute both local and

global campaigns for some of the world’s best known brands.

If you want cut-through creative, in an otherwise cluttered marketplace, then td are your team.



creative process

BRIEFTD RECEIVE CLIENT

VERBAL AND/OR WRITTEN BRIEF

CREATIVE BRAINSTORM /

WORKSHOP

RESEARCH & COMPETITOR

ANALYSIS

CONCEPT DEVELOPMENT

SKETCH &/OR DIGITAL MOCK-UPS

CONCEPT REFINEMENTTD/CLIENT TWO

ROUNDS OF AMENDS

COPYWRITINGTD COPYWRITING OF CONCEPT HEADLINE,

SUPPORT COPY, CTA & T&C’S

PHOTOGRAPHY AND/OR IMAGE

SEARCHPENDING CONCEPT

DESIGN & ARTWORK

DESIGN EXECUTION

DESIGN REFINEMENTTD/CLIENT TWO

ROUNDS OF AMENDS

APPROVALCLIENT PROVIDES FINAL APPROVAL

PRE-PRESS PREPARATIONGENERATION OF HIGH-RES FILES

JOB CLOSURE & INVOICING

TD TO CLOSE JOB & INVOICE

PRODUCTIONTD PRODUCTION MANAGEMENT

(IF REQUIRED)

PACKAGE FILESUPON PAYMENT, TD TO PACKAGE

FILES AND SHARE WITH CLIENT

BACKGROUND CONCEPT DEVELOPMENT

DESIGN & ARTWORK

FINAL ARTWORK ADMINISTRATION & SUPPLY


beauty categorycreative examples




THE AGE ERASERWITH 10.5% VITAMIN CPOWERFUL-STRENGTH LINE-REDUCING CONCENTRATE

35716L01

j

ULTRA FACIAL OIL-FREE FORMULAS

Indola EducatIon 2014 Presents:

Join us by searching for indola australia

www.Indola.comCALL 1800 251 887

i lEarn

colour FoundatIons

GEt smart ‘must have’ cut and colours for spring

lIFt and tonE thE smart way

strand colour corrEctEd

thinK sMart, thinK indola.

KIEHL’S FAVOURITES $96

• Creme de Corps Body Moisturiser 125ml• Amino Acid Shampoo 125ml

• Ultra Facial Moisturiser with SPF 15 75ml

PUCKER UP LIP GLOSS TRIO $81

• Lip Gloss “Icy Everest”• Lip Gloss “French Rose”

• Lip Gloss “Downtown Peach”

THE GIFT THAT GIVES BACK $110

• Superbly Restorative Argan Body Lotion 200ml• “Aloe Vera” Biodegradable Liquid Body Cleanser 200ml

• Kiehl’s Recycled Tote Bag• Complimentary Deluxe Ultimate Strength Hand Salve 30ml

• Complimentary Deluxe Ultra Facial Moisturiser 30ml

MUSK LOVERS $131

• Original Musk Body Lotion 250ml• Original Musk Bath & Shower Liquid Body Cleanser 250ml

• Original Musk Rollerball Essence 7ml

GIFTS FOR EVERYONE THIS HOLIDAY SEASON!

GIFTS FOR…Mum, Dad,

Neighbourly Neighbours,Grandma and Grandpa,

The Babysitter,Your Postal Carrier,

A Co-Worker,The Kiehl’s Fanatic,

The Teacher,Your Favourite Grocery Clerk,

Your Pampered Pooch,The Love of Your Life…

Everyone!

Kiehl’s is available at the following David Jones stores: NSW: Elizabeth St Sydney, Bondi Junction, VIC: Bourke St Mall Melbourne, Doncaster,

QLD: QueensPlaza Brisbane, Robina Town Centre, SA: Rundle Mall Adelaide.

As quantities are limited, we respectfully request a maximum of two deluxe samples per customer. Printed on recycled paper using soy based ink.

at

at

32418L01

MOISTURE-RETAINING DESERT PLANTSNative to the Australian Outback, the Imperata Cylindrica plant is known for its ability to help skin retain moisture from the air – even in the driest weather conditions.

SKIN-PROTECTING GLACIAL PROTEINSAntarcticine is a Glacial Protein sourced from sea glaciers and notable for its ability to protect skin from cold temperatures.

24-HOURCLIMATE-PROOFMOISTURE24-HOURCLIMATE-PROOFMOISTURE

LORE010128_KIELHS_Hand_Card_120x170_FA.indd 1 20/09/10 4:28 PM

36549L01



depsea hydrabilitya deep sea workout to intensify skin’s auto-hydration ability 24-hour moisturised skin that stands up to dryness

David Jones Elizabeth Street, Sydney, NSW 2000 ph: 02 9266 5616David Jones Bondi Junction, Sydney, NSW 2022 ph: 02 9619 1321

David Jones Bourke Street Mall, Melbourne, VIC 3000 ph: 03 9643 2206David Jones Chadstone, Melbourne, VIC 3148 ph: 03 8531 4444

David Jones Queens Plaza, Brisbane, QLD 4000 ph: 07 3243 9000David Jones Hay Street, Perth, WA 6000 ph: 08 9210 4000

Stockist number: 02 9931 8888

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puRENovatefree yourself from oily-prone skin stresses clear, tighten and matify with the mystic power of water lily

red:juvenus skin rejuvenating programeffectively boosts* energy flow in skin cells for visible correction of first signs of aging

David Jones Elizabeth Street, Sydney, NSW 2000 ph: 02 9266 5616David Jones Bondi Junction, Sydney, NSW 2022 ph: 02 9619 1321

David Jones Bourke Street Mall, Melbourne, VIC 3000 ph: 03 9643 2206David Jones Chadstone, Melbourne, VIC 3148 ph: 03 8531 4444

David Jones Queens Plaza, Brisbane, QLD 4000 ph: 07 3243 9000David Jones Hay Street, Perth, WA 6000 ph: 08 9210 4000

Stockist number: 02 9931 8888

become a fan of shu uemura australia on www.facebook.com

make-up artist:

date & time:

store & phone:

no.1 awarded cleansing oil*discover the magical oil experience

MIDNIGHT RECOVERY CONCENTRATE

PURELY POTENTOVER-NIGHT REPAIR

SEE YOUNGER-LOOKING SKIN BY MORNING

99.8% NATURAL ACTIVES

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36508L01

I buy my kiehl’s in australia

PRICES AREThanks to Kiehl’s worldwide success andgrowth we are able to offer better prices.Our heritage is to give back.

SHRINKING.

KIEHL’S IS GROWING.

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No 1 worldwide iN meN’s skiNcare*

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case studies



Government ‘Distracted?’ Campaign

the briefCommunicate the risk of being a distracted pedestrian.

the strategyWe’ve all done it – enthralled in a gossip session, texting to sort out who’s picking up the kids or pumping up your jogging playlist. TD identified a need to drive awareness of the consequences of being a distracted pedestrian. TD re-worked the supplied hero imagery, retouching, visually enhancing and adapting to greyscale to draw emphasis on the key messaging.

A rhetorical, rather than demanding headline was used to avoid reprimanding audiences. This placed the onus with audiences to introspectively consider their actions when it comes to road safety. A clear and simple “Watch Out Cars About” lock-up was included, mirroring a license plate and reinforcing the traffic theme.

The final artwork was then interpolated to increase the image size to 200%, allowing the creative to appear across bus backs, bus shelters, billboards and street banners.

the results• 97.6% thought the campaign had a memorable message.

• Over 90% said it generated awareness.

• Over 83% believe it is likely to change behaviours.

• Additional funding received to roll out campaign to target ‘Youths’ and ‘Parents.’


Oral-B® SmartSeries In-Store Activation ToolKit

the briefTo create a POS toolkit guidelines for the Oral-B SmartSeries product launch.

the strategyTD developed a key visual concept for the SmartSeries product launch. The concept reflected the product’s premium and sophisticated market positioning. TD then adapted the approved key visual creative and rolled out across a suite of POS digital mock-ups.

the resultsThe toolkit was used to gain buy-in from grocery and other major retailers. The toolkit was used as a benchmark for the product creative, globally.


Oral-B® CrossAction TVC

the briefDevelop three creative concepts promoting Oral-B’s NEW CrossAction, in partnership with celebrity Michael Clarke, to be excuted on TVC and high-reach digital platforms.

the strategyTD developed the creative concepts for 3 x 15-second videos, featuring Australian cricket captain, Michael Clarke, endorsing Oral-B CrossAction. TD managed the project throughout all phases including; pre-production, shoot and post-production.

TD leveraged Michael Clarke’s established brand identity to promote Oral-B and drive audience engagement. Teamed with a Dental Professional recommendation, the videos deliver a credible, natural and strong brand message, encouraging

consmers to ‘Make the Switch to Power.’

the resultsStay tuned....

NEW

POWER BRUSH BRAND AUSTRALIAN DENTISTS USE#

# Based on an independent research conducted in 2013.


CDAT Secondary Alcohol Supply Campaign

the briefDevelop a concept to communicate the consequences of supplying Alcohol to minors for the NSW Community, Drug and Alcohol Team.

the strategyTD identified three target groups (parents/older friend/coach) that are the key offenders and developed a suite of posters to specifically target these groups. TD developed the over-arching creative campaign concept, including the slogan and tailored messaging to engage each group. TD ensured the execution was clear, contemporary and adaptable across a range of platforms. TD also developed a media release which was distributed to industry publications.

the results• 95.2% thought the campaign had a clear message

• 90.4% said it initiated conversation

• 80.4% believe it is likely to make a difference to behaviour

• State Government Support for wider media platforms

• ‘Putting teen drinking laws to work’ - Grog Watch


Continental ‘What’s For Dinner’ Photography & In-Store Collateral

the briefPhotograph and execute a suite of in-store collateral for the Continental ‘What’s For Dinner’ range, including a variety of seasonal dishes. The objectives were to capture the simplicity and freshness of each dish, whilst ensuring that the food was appealing and desirable to the target market.

the strategy• TD managed a seamless 3-day photography shoot to capture each dish.

• Background and propping for each recipe were purposely selected to highlight the ingredients and reflect the season

• A range of Continental in-store recipe cards, inclusive of the shoot photography were then executed.

• TD refreshed the artwork look and feel, aligning the recipe card layouts to the new brand direction and guidelines.

• In-store display stand header cards and shelf strips to house the new recipe cards were also executed.


P&G Wella Conference & Collateral

the briefTo develop, execute and manage a themed conference for Wella Sales and Marketing employees. The objectives were to summarise the previous year, discuss brand plans, team building, reward staff and announce key achievers from the previous year. The conference was also an opportunity to launch a new initiative which provided P&G Salon Professionals with the ‘missing piece of the jigsaw’ - a NEW complete product range and emphasise the brands history.

the strategyA total of 90 Wella staff were flown into historical and edgy Melbourne, selected to enhance Wella’s long history and influence, for a 3-day conference. TD drew on the comparison between Melbourne’s transitional nature from fledging settlement to a modern commercial hub and Wella’s ability to adapt and transform throughout each era (new products). All conference components (hotel, team activities, welcome evening, entertainment and collateral) were aligned to the theme and inspired by Wella’s timelessness, elegance, style and renewal.

the results• Successful execution within budget.

• Wella staff satisfaction and positive feedback.

From PDF

Don your mask and muster spirits

Wander through our history

Reflect on all you’ve done

Then kick your heels up oh-so-high

And really have some fun!

elcomeW~ Breakfast ~

Breakfast is served in the dining room from 6:30am (Friday) and 7:00am (Saturday/Sunday) and is located on the ground floor of The Hotel Windsor. The cost of breakfast is included in

the accommodation package. Off-site breakfast or room service will not be reimbursed.

~ Expenses ~All incidental expenses, other than those included in the agenda, are at your own personal

expense. This includes incidental room charges, such as room service (including breakfast), laundry, telephone, etc. Guests will be responsible for settling individual room accounts for these items

upon check-out. These charges cannot be claimed back.

~ Dress ~Conference: Business casual

Welcome Dinner: Smart casualGala Dinner: Formal

Theme: Masquerade - Guests are required to wear a Masquerade Mask.

~ Check-out ~Please ensure that you have settled your accommodation account (if additional room charges

are incurred) prior to your departure from the hotel. Check-out is required by 11:00am. If required, your bags can be stored until your departure.

Please make your own arrangements to the airport and settle using your corporate AMEX.

~ Contact & Emergencies ~Samantha Johnson - 0421 750 314

Kim Perry - 0422 789 105

Little Bourke St

Bourke St

Collins St

Flinders Lane

Little Collins St

Bourke St

La Trobe St

Franklin St

Little Collins St

Lonsdale St

Little Lonsdale St

Bourke Street Mall

Spring St

Spring St

Exhibition St

Exhibition StRussell St

Russell St

Swanston St

Elizabeth St

Elizabeth St

Victoria St

Victoria St

Victoria St

Nic

holso

n St

La Trobe St

La Trobe St

La Trobe St

Lonsdale St

Lonsdale St

Lonsdale St

Collins St

Flinders Lane

Collins St

Little Bourke St

Little Bourke St

Little Bourke St

Little Bourke St

Little Collins St

Little Collins St

Little Collins St

Little Lonsdale St

Franklin St

Swanston St

Victoria St

Victoria St

Nic

holso

n St

Russell St

Russell St

Russell St

Exhibition St

Exhibition St

Spring St

Spring St

Swanston StElizabeth St

Mac

arth

ur S

t

Gisb

ourn

e St

Drewery Ln

Baroq HouseBaroq HouseHotel WindsorHotel Windsor


the briefDevelop a style guidline to assist Pittwater Council creative users in executing ongoing and consistent Enliven Pittwater Campaign collateral and

develop an invite to demonstrate these guidelines in action.

the strategyTD developed a premium invite for distribution to selected VIP local businesses. Creative was developed to reflect the Enliven Pittwater values of creating vibracy and buzz through improvements to the social, cultural and retail communities. These themes were portrayed through bold use of

colours, dynamic imagery and abstract shapes.

TD then leveraged the invite to develop the campaign style guidelines. The guidelines included instructions on correct logo, image and colour usage, along with information on the campaign voice, tone and language. A range of collateral templates were also included to assist in the

reproduction of campaign collateral.

Pittwater Council Enliven Pittwater Style Guidelines & Collateral

P I T T WAT E R CAMPAIGN GUIDEL INES

THE ENLIVEN VOICE

04

THE ENLIVEN VOICE SHOULD EMBODY THE VISION OF THE PEOPLE BEHIND THE BRAND AND EXPRESS THE CAMPAIGN OBJECTIVES IN A STYLE THAT RESONATES WITH TARGET AUDIENCES.

KEY WORDS

SUPPORT

PROMOTE

ENHANCE

ENGAGE

EMBRACE

ENCOURAGE

INSPIRE

INJECT

NETWORK

BUILD

COLLABORATE

PARTNER

EXPERIENCE

BOOST

EXPRESS

REVITAL ISE

CONNECT

EMBRACE

DESIGN

IDENTIFY

IMPROVE

ENLIVEN

It builds trust, evokes an experience and provides an open forum that encourages the community to participate and share their ideas. The Enliven voice is further supported by the campaign brand attributes and imagery.


THE ENLIVEN LOGO

05

Enliven Pittwater is an initiative of the Pittwater Council undertaken to energise the region, bringing businesses and community closer together.

The Enliven Pittwater Logotype has been developed to visualise this energy and vibrance and represent the region being enlivened.

The Horizontal Short Logo is to be used primarily. The secondary logos can be used to suit layout, if needed.

P I T T WAT E R

P I T T WAT E R

P I T T WAT E R

PRIMARY Horizontal Short

SECONDARY Horizontal LongSECONDARY Vertical


STYLE OF CAMPAIGN IMAGERY

IMAGERY

09

NATURAL L IGHTING

UNSTAGED

DYNAMIC

URBAN

VIBRANT

FRESH

SOFT FOCUS

ACTIVE

Enliven Pittwater imagery should reflect everyday, collaborative scenarios (outdoor, social, events, experiences) that include strong, vibrant tones. Imagery should be modern, natural and unstaged, relatable and reflective of target audiences’ interests.

Consider images with motion blur and soft focus photography to promote depth and add movement.

Image perspective can take two approaches, wide camera angle or alternatively, zoomed in on an aspect of the image to create an abstract visual.

Imagery should be inviting and create an engaging experience for the audience.


EXAMPLES

FIRST EXAMPLE SUB -HEADING

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Agnima dolest, corit eatetus aersperum untios aperias ius, untio et aut essi temporporum re aute inum dolore veriorrovit que omnis ratibus, que ex eium sinus volupta tiorepr ateceptae. Me sentiunt. nonsedi psanti ut erat.

SECOND EXAMPLE SUB -HEADING

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Agnima dolest, corit eatetus aersperum untios aperias ius, untio et aut essi temporporum re aute inum dolore veriorrovit que omnis ratibus, que ex eium sinus volupta tiorepr ateceptae. Me sentiunt.

Me labo. Ovitati onsecae cus vo

EXAMPLE

HEADING

P I T T WAT E R

FOR MORE INFORMATION

WWW.PITTWATER.NSW.GOV.AU/ENLIVEN

02 9997 7011

19˚ Angle Block Asset (see page 11)Heading (see page 7)

Sub-Heading (see page 7)Divider Asset (see page 11)

Body Copy (see page 7)

19˚ Angle Image Box (see page 11)

Logo (see page 5)

Pull-out (see page 7)

12

Highlight Singular Highlight (see page 7)


the briefDevelop a drink driving campaign that specifically targets morning after drivers, raises awareness of the dangers and initiates discussion.

the strategy‘15,000 drivers blew over the legal driving limit between the hours of 5am and 1pm over the past five years’*, with this in mind TD developed a suite of key visuals aimed at prompting drivers to question ‘should/can i drive today?.’

TD adopted a tongue-in-cheek theme, playing on the idea of embracing the ‘walk of shame.’ The positive direction was purposely used to reposition negative perceptions around this issue and give the audience the control to question their actions.

The use of punchy pastels and modern and bold typography drive engagement and complement the emotive imagery. The statement is further supported by design assets to create further interest and depth to the messaging.

In addition, a “Hungover You’re Over” lock-up was developed to act as a campaign tagline and for independent use across a range of channels, including social media.

Pittwater Council Morning After Drinking Campaign

*NSW Bureau of Crime Statistics and Research


Australian Water Association Conference Collateral

the briefTD was briefed on developing a cut-through design for the annual Australian Water Association conference collateral.

the strategyTD developed two designs for the respective Water Recycling and Membranes & Desalination Conferences. A bold and vibrant creative approach sought to gain cut-through amidst the current blue colour palette category clutter. A puzzle theme was incorporated to symbolise the joining of the two conferences and the information at hand - ‘missing piece of the puzzle.’ The corresponding designs and assets were then creatively rolled out across various collateral executions including; Conference Registration Flyers, Postcards and Conference Programs.

the results• Reinvigoration of the brand through engaging and expressive

visuals.

• Re-engaged the target with important AWA information and communications.

1 – 4 July 2013, Brisbane, Australia

ASIA PACIFIC

RECYCLINGCONFERENCECALL FOR PAPERS

The conference is a celebration of the achievements of the recycled water industry, an opportunity to share new technologies and approaches, as well as a time to reflect on how to improve public perceptions and government understanding. Australia has a variable and volatile climate and we are proud of our advances in water recycling.We are perceived as global leaders and are keen to share our knowledge with other countries as they face drier climates.

PROGRAM OUTLINE 1 Jul: Pre-conference workshops and welcome drinks2 Jul: Keynote and platform presentations and

conference dinner 3 Jul: Keynote and platform presentations4 Jul: Optional offsite technical tours

ABSTRACT SUBMISSION GUIDELINES Short abstracts (500 words) to be submitted through www.awa.asn.au/recycling13 Multiple abstracts are acceptable.Abstract submissions close Friday, 25th January 2013

Technology and Innovation• Management of waste streams• Innovative treatment processes• Resource recovery and

energy efficiency

Water Sources and Integration• Decentralisation• Stormwater treatment and reuse• Industrial water reuse

Sustainability• Greenhouse gas emissions• Assessment and optimization• Waterway health and flows

Guidelines and Application• Risk management• Case studies• Future directions

Knowledge Management• Data access• Integration• Interpretation and application

Economics and Investment• Economic viability• Pricing structures• Quantifying externalities

Engagement and Education• Public perception• Stakeholder engagement• Community education

Platform presentations will be 20 minutes with 10 minutes question time. Poster presentations will be 20 minutes. Prizes will be awarded for best presentation and poster.

Organiser/Enquiries. Australian Water Association T: +61 2 9436 0055 F: +61 2 9436 0155 [email protected] www.awa.asn.au/recycling13

Logo to come

The Program Committee is seeking oral and poster presentations on the following themes:

MEMBRANES &

DESALINATION

CONFERENCE

CALL FOR PAPERS

1-4 July 2013, Brisbane Australia

AWA has expanded the

biennial Membranes and

Desalination Conference

to include our partners in

the Asia Pacific. This will be

an important event as we

look back on a decade of

desalination developments,

and forward at the future of

climate resilient innovations.

The Program Committee

is seeking oral and poster

presentations on the

following themes:

Desalination Design, Project Delivery

and Operations

• Resources

• Industry

• Municipal

Desalination for Sustainability

• Renewable energy and energy

reduction

• Green chemistry

• Concentrate minimisation

Challenges and Opportunities

for Fast Growing Asia Pacific

• Desalination for water and food

• Desalination and climate change

• Environmental challenges

Desalination for Good

• Remote and indigenous communities

• Developing nations

• Low cost solutions

Desalination Research, Innovation

and Commercialisation

• New processes and enhancements

• Lessons learned

• Public perception PROGRAM OUTLINE

1 Jul: Pre-conference workshops and welcome drinks

2 Jul: Keynote and platform presentations

and conference dinner

3 Jul: Keynote and platform presentations

4 Jul: Optional offsite technical tours

ABSTRACT SUBMISSION GUIDELINES Short abstracts (500 words) to be submitted through www.awa.asn.au/md13 Multiple abstracts are acceptable.

Abstract submissions close Friday, 25th January 2013

Organiser/Enquiries. Australian Water Association T: +61 2 9436 0055 F: +61 2 9436 0155 [email protected] www.awa.asn.au/md13

Platform presentations will be 20 minutes with 10 minutes question time. Poster presentations will be 20 minutes. Prizes will be awarded for best presentation and poster.

12

Date: Thursday, 4 July 2013Time: 9:00am – 1:45pmCost: $35.00 Includes: Site tour and coach transfersCapacity: limited to 20 people

TOU

R

WALK FROm ThE CONVENTION CENTRE

9:15 – 10:15Am: RAIN BANK uRBAN STORmWATER hARVESTING ANd REuSE CENTRE Rain Bank is South Bank Corporation’s multi award winning urban stormwater harvesting and reuse centre. It provides a sustainable, drought-proof water supply for South Bank by collecting and treating stormwater from a 30 hectare catchment across West End and South Brisbane and then redistributing it around the Parklands. Rain Bank provides 85 percent of the Parklands irrigation and not-potable water needs and is the first large-scale stormwater harvesting project in Australia to be retrofitted in a fully developed mixed use catchment.

The tour will include a behind the scenes look at the operations of the centre and the chance to ask Mark Evans, who has a great knowledge of the system any questions you may have.

10:15 – 11:00Am: COACh TRANSFER (45 mINS)

11:00 – 11:45Am: CuB BREWERY WATER RECYCLING AT YATALA

The Yatala Brewery is at the forefront of water recovery in the brewing industry. Foster’s objective was total recycling of all recoverable wastewater at the Yatala site. A doubling of production capacity has been achieved with only a 15% increase in water consumption. Thanks to the internal Water Recycling Project, wastewater from the brewery is treated through anaerobic, aerobic, and advanced water treatment processes which allows on-site recycling of process water for applications in boiler feedwater, cooling tower makeup, and wash down and various cleaning processes. Their water conservation strategies save the company about $1.5 million per year.

11:45 – 1:00Pm: LuNCh (Opportunity to purchase your own lunch at the Brewery)

1:00 – 1:45Pm: COACh BACK TO CONVENTION CENTRE

RAIN BANK uRBAN STORmWATER hARVESTING ANd REuSE CENTRE CuB BREWERY WATER RECYCLING AT YATALA

TEC

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ICA

L TO

uRS

9:00 – 9:45Am: COACh TRANSFER (45 mINS)

9:45 – 11:00Am: WESTERN CORRIdOR RECYCLEd WATER SChEmE – BuNdAmBA

The Western Corridor Recycled water project is the largest recycled water scheme constructed in Australia and the third largest advanced water treatment project in the world. It has the capacity to add 232 megalitres of purified water a day to the region’s supply. The project includes more than 200 kilometres of pipeline and three advanced water treatment plants at Bundamba, gibson Island and luggage Point. Bundamba Purified Recycled Advanced Water Treatment Plant provides purified recycled water to power stations, industrial customers and agricultural users. It will also supplement the regions’ drinking water through supplying Wivenhoe Dam, should dam levels fall to below 40%.

On this tour, you will learn how the water at the Bundamba plant is treated through 7 stages of purification. These include the processes of reverse osmosis and the use of micro membranes to remove particles and contaminants. The session also explains the use of advanced oxidisation and ultraviolet treatment. A tour of the plant is also arranged.

11:00 – 12:00Pm: TRANSPORT BACK TO CONVENTION CENTRE

Date: Thursday, 4 July 2013Time: 9:00am – 12:00pmCost: $45.00Includes: Site tour and coach transfersCapacity: limited to 20 people

WESTERN CORRIdOR RECYCLEd WATER SChEmE – BuNdAmBA

9:00 – 10:00Am: COACh TRANSFER (1 hR)

10:00 – 11:10Am: GOLd COAST dESALINATION PLANT - TuGuN

The Gold Coast Desalination Advanced Water Treatment Plant can provide up to 133 megalitres of water a day of new drinking water to residents and businesses in South East Queensland. The plant employs the most advanced reverse osmosis process available in the world today. The process produces drinking water by removing dissolved salts and other minerals from sea water. This is achieved by forcing salty water through a very fine membrane under immense pressure, resulting in clean, safe drinking water which is not climate dependent.

This tour is designed to teach groups how to make fresh water from sea water through the process of reverse osmosis. A tour of the plant provides firsthand experience of the processes involved. Background information about the SEQ Water Grid, the water cycle, catchment issues and bulk water storage is also supplied.

11:15 – 11:30Am: COACh TRANSFER TO SKYJuICE

11:30 – 12:00Am: SKYJuICE FOuNdATION FACILITIES

This tour is an inspection of the production facilities of the SkyJuice™ Foundation located at Burleigh Heads. SkyJuice is a not for profit organisation incorporated in Australia. The foundation’s charter is to provide low cost, sustainable water treatment solutions for humanitarian projects and for emergency and disaster relief efforts. They utilise low pressure ultra-filtration membrane technology to produce safe, sustainable potable water that is affordable using technology that is appropriate to communities in rural, peri urban and urban communities in developing countries.

12:00 – 12:30Pm: COACh TRANSFER TO ThE GOLd COAST AIRPORT

12:30 – 1:30Pm: COACh TRANSFER BACK TO CONVENTION CENTRE (1 hR)

Date: Thursday, 4 July 2013Time: 9:00am – 1:30pmCost: $50.00 Includes: Site tour and coach transfersCapacity: limited to 20 people

GOLd COAST dESALINATION PLANT – TuGuN ANd SKYJuICE

FOuNdATION FACILITIES

TOU

R

TOUR


Flordis Product Catalogue - Design

the briefTD were asked to develop a new product catalogue to refresh the brand and showcase the Flordis product range in a uniformed and consistent layout.

the strategyTD developed a strong creative concept that aimed to strengthen the brands identity whilst driving product awareness. The design sought to convey both the natural and scientific aspects of the products, which were illustrated through the imagery and additional assets woven throughout.

A consistent design was rolled out to help maximise the delivery of the messaging and educate consumers about each product, it’s ingredients, dosage, side effects and fast facts.

the results• Consumer engagement and repositioning of brand perception to become a professional and credible product choice.

A NEW LEVEL OF CLINICALLY PROVEN NATURAL MEDICINES

for pharmacy

Natural Medicines

Flordis Product Range

Iberogast®

Remotiv®

Sinupret Forte®

Premular®

Femular®

ReDormin®

DONA® Glucosamine

Legalon®

Product Summary

3

4-5

6-7

8-9

10-11

12-13

14-15

16-17

18-19

20

03

Not all natural medicines are the same CONTENTS

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O

3

2

1 H

CH

CH

CH

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O

3

2

1 H

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They can vary enormously between brands and even batches. Why?

> Origin of seeds and plants differ

> Growing, harvesting and storage differs

> Processing differs

Flordis products are consistent because we control the seed to patient journey.

You can recommend the exact product that was studied in clinical trials.

WHO IS FLORDIS?• An Australian natural medicines company specialising in clinically proven natural medicines.

• Provide evidence based natural medicines that require intervention of practitioners to ensure

the quality use of complementary medicines.

“The active substance of herbal medicinal products is defined to be the whole herbal drug preparation (i.e. the extract) in its entirety”Professor Keller, chair of the Committee for Herbal Medicinal Products of the European Medicines Agency

Consistent cultivation methods

Controlled manufacturing

Consistent harvesting processes

Certified origin of seed

Delivers effective, reliable medicines

to patients

Seed to Patient

Quality Control

Ensures batch-to-batch consistency

1

2

3

4

5

process

“The active substance of herbal medicinal products is defined to be the whole herbal drug preparation (i.e. the extract) in its entirety.”

Professor Keller, chair of the Committee for Herbal Medicinal Products of the European Medicines Agency.

Clinically

Proven

The Unique Flordis Seed to Patient Process

Iberogast® (STW 5)

FOR IBS AND FUNCTIONAL DYSPEPSIAUnique combination

of 9 herbs

INDICATION >>

For the treatment of gastric and abdominal discomfort associated with functional and motility conditioned

gastrointestinal disturbances e.g. Functional Dyspepsia (FD) and Irritable Bowel Syndrome (IBS).

Up to 30% of Australians will suffer from Irritable Bowel Syndrome (IBS)

symptoms at some time2 Adults & children over 12 years 1 mL 20 drops

Children 6 to 12 years 0.75 mL 15 drops

Children 3 to 6 years 0.5 mL 10 drops

Children 3 months to 3 years 0.4 mL 8 drops

Infants under 3 months 0.3 mL 6 drops

0504Proven

Clinically

34.6% of the population suffer functional dyspepsia (FD)1

MULTI-TARGETED ACTION >>

Incidence offunctional dyspepsia

Incidenceof IBS

1. Koloski NA, et al. Am J Gastroenterol. 2002; 97 (9):2290-9. 2. Irritable Bowel Syndrome - Diagnosis and management - GUT Foundation 2012. 3. Ford AC, et al. Clin Gastroenterol Hepatol. 2010;8(5):401-9.

FAST FACTS >>

• Specifically clinically proven to treat the discomfort of IBS and FD

• Extensively studied: 19 clinical trials involving more than 45,000 patients, including children

• Independently evaluated for efficacy, safety and quality, approved as an AustR

• Unique multi-targeted mode of action

• #1 gastrointestinal OTC product in Germany with over 50 years of use worldwide

INGREDIENTS >>

• Liquid blend of 9 herbs, which has an active synergistic effect

DOSAGE / 3 TIMES DAILY >>

Recommended use: Drink with water.

SIDE EFFECTS / INTERACTIONS >>

• Well tolerated with no known drug interactions

ACIDITYHYPERMOTILITYHYPOMOTILITY

HYPERSENSITIVITYINFLAMMATION

Improves gut motility

Carminative action

Anti-inflammatory action

Normalises action on intestinal tone

Reduces acid

production

15-42% of FD patients have IBS symptoms depending on the diagnostic criteria3

Protective effect on mucosa

• Reflux

• Nausea

• Early satiety

• Stomach pain

• Cramping

• Bloating

• Gas

• Diarrhoea

• Constipation

Remotiv® (Ze 117)

FOR MILD ANXIETY, STRESS & SUPPORTING HEALTHY MOODSt. John’s Wort

INDICATION >>

For the relief of mild anxiety, nervous tension, irritability and during times of stress.

Supports healthy mood.

06 07Proven

Clinically

FAST FACTS >>

• Special extract of St. Johns Wort (Ze 117)

• Specifically clinically proven to effectively relieve the symptoms of anxiety and stress

• Reduces the symptoms of anxiety and stress by inhibiting the reuptake of the chemical messengers;

serotonin, noradrenalin and dopamine

• Well tolerated over long-term treatment

REMOTIV’S DIFFERENCE TO OTHER ST. JOHN’S WORT >>

Important to consider:

• Batch to batch consistency is important for consistent clinical outcomes

DOSAGE >>

• Adults, 1 tablet morning and evening

• The effect of Remotiv is usually seen within 10 to 14 days after starting treatment

CONTRA-INDICATION >>

• Due to its similar mode of action, Remotiv is contraindicated with antidepressants

Remotiv has batch-to-batch consistency

Remotiv Brand 2 Brand 3 Brand 4 Brand 5 Brand 6 Brand 7 Brand 8

Batch 1Batch 2Batch 3Batch 4Batch 5

18

16

14

12

10

8

6

4

2

0

Hyp

erfo

rin

(mg)

/Dos

age

Uni

t

Brands

Serotoninappetitesleep mood

Noradrenalinemotivationsattentionenergy

Dopaminecoordinationconcentrationimpetus

Patients skewed <45 years of age

Up to 50% of anxiety sufferers experience severe interference

in their quality of life

Anxiety and mood disorders are common

FAST FACTS >>

• Only Vitex product available in Australia that has been clinically trialled and proven

effective for the treatment of PMS9,10,11,12

• Superior efficacy acknowledged by European Medicines Agency 9

• Treats the cause of PMS to relieve the symptoms

• Excellent tolerability

• Simple, once-daily dosage

INGREDIENTS >>

• Special extract of Vitex agnus-castus (Chaste tree fruit) 180 mg (Ze 440)

ONE PREMULAR TABLET DAILY GETS THE BEST RESULTS10 >>

EXCELLENT SAFETY PROFILE >>

• Well documented safety and tolerability – patient acceptance is high

and side effects are few and mild11,12

• Adverse events comparable to placebo 12

DOSAGE >>

• 1 tablet taken daily with water at about the same time each day

• Best started in the first few days of menstrual cycle (bleed)

• Consistent symptom improvement expected after 3 months treatment

Premular® (Ze 440)

FOR THE RELIEF OF PREMENSTRUAL SYNDROMEVitex angus-castus

(Chaste tree)

INDICATION >>

For the relief of premenstrual syndrome.

1110Proven

Clinically

40% of women are significantly affected by premenstrual syndrome (PMS) at one time or another8

8. Lentz, GM. 2012. ‘Primary and Secondary Dysmenorrhea, Premenstrual Syndrome, and Premenstrual Dysphoric Disorder’, in GM, Lentz, RA Lobo, DM Gershenson & VL Katz (eds), Comprehensive Gynecology, eds. Lentz, GM., Elsevier Mosby.

9. European Medicines Agency: Evaluation of Medicines for Human Use, 17 September 2009. ‘Committee on Herbal Medicine Products, Draft Assessment Report on Vitex Agnus-castus L., Fructus’, Doc. Ref.: EMEA/HMPC/144003/2009. 10. Schellenberg, R., et al. Dose-dependent efficacy of Vitex agnus castus extract Ze 440 in patients suffering premenstrual syndrome. Phythomedicine (21 September 2012), 11. Schellenberg R. BMJ. 2001;322:134-137. 12. Berger D, et al. Arch Gynecol Obstet. 2000;264:150-153.

11 More than 50% of all women treated with Premular have >50% improvement in their PMS symptoms11


the briefDevelop an integrated digital campaign leveraging the iconic ‘Rob the Dentist’ Campaign.

the strategyTD developed a suite of high reach digital assets to feature across Fairfax, News Digital and Ninemsn. The digital suite included a Home Page Take Over, OTP, MREC, Skyscrapers and Leaderboards.

TD executed the concept and design with a strong focus on the call to action. This was followed by a retargeting campaign for users that didn’t convert into a sale initially, with the intent to drive them back to the Oral-B® landing page.

Oral-B® Rob’s Giving Back Digital Campaign


CASE Construction Compact Excavator Advertisement

the briefCASE Construction Australia were previously driven by overseas marketing templates, that were adapted and delivered to the Australia consumer market. TD were briefed on preparing the concept, artwork and execution of a local strategy to help drive awareness of their Compact Excavator range and key features.

the strategyTD developed a tongue in cheek concept whereby the Compact Excavator’s key features were paralleled to female characteristics in the sense of a personal newspaper advertisement - ‘Find your perfect match.’

For example: Up For Anything: Versatile, ready to run different attachments with heavy-duty boom & arm.

Targeted at the trade profession, the advertisement aimed to stand out within a competitive market which included a trend towards large hero visuals of the machinery. This direction marked a point of difference and places Case Compact Excavators as top of mind.

In addition, the advertisement included a consumer promotion which distributed a complimentary cricket set upon receiving a free Compact Excavator quote.

the results• Brand awareness.

• Educated consumers on the products benefits.

• Translation into sales.

FOUND! YOUR PERFECT MATCH

RECEIVE A FREE CASE CRICKET SET WITH EVERY COMPACT EXCAVATOR QUOTE.*

Call 1300 992 273 or visit www.caseconstruction.com.au*Free CASE Cricket Set offer valid only on CASE Compact Excavator quotes until 31st October 2012, whilst stocks last. Contact your CASE dealer for full details.

From landscaping & construction to demolition & industrial jobs, the Japanese built CASE compact excavator is your perfect match.

GOOd LOOKInG: The CASE compact excavator range includes six great looking models.UP FOR AnYTHInG: Versatile, ready to run different attachments with heavy-duty boom & arm.HARd WORKER: Big performance in a small package.EASY GOInG: Fit into tricky jobsites, through narrow spaces and easily dig around any obstacle.

4 YEARS/4,000 HOURS

CASE CARE

PROTECTIOn PLAn.

1.7T 2.7T 3.1T 3.6T

5.0T

5.5T


Health Promotion, Northern Sydney Local Health District ‘Mini Moves’ Early Childhood Education Resource

SKILL 1

MOVES

MINI MOVES

MINI MOVES

MINI MOVES

MINI MOVES

ACTIVITY 2

SKILL 2

ACTIVITY 1

WARM-UP

COOL- DOWN

Get moving everyday with this week’s

Side-Sliding

Running

Striking Stationary

Ball

Galloping

Kicking

Hopping

Catching

Stationary Dribbling

Leaping

Jumping

Underarm Rolling

Overarm Throwing

the challenge & strategyDevelop a suite of collateral that was not only easy-to-use for time poor Educators, but also engaging and educational for the younger target

market. TD partnered with a selected group of Early Childhood Educators for a one-day workshop. TD leveraged their industry expertise to assist in guiding and critiquing the content, tone and creative concepts to ensure the resource met the needs of teachers and children. Upon workshop

completion, we consolidated feedback and developed a comprehensive resource to assist Early Childhood Educators in creatively teaching children the twelve fundamental movement skills.

TD developed the resource name, ‘Mini Moves’, logo and overall creative theme. Closely supported by our client through ongoing review and feedback, we worked to develop a suite of activities formulated around unique, fun and age-specific storylines, complemented by colourful, bold creative for each activity. Each activity incorporated both visual and content-based instructions to cater for varying learning preferences. Further

target market testing was conducted prior to deployment of the resource to capture children’s’ feedback and response.

briefAssist Early Childhood Educators in teaching fundamental movement skills to children in a fun and engaging way every day.


Oral-B® ‘My Oral-B®’ Web App

the briefTD pitched the development of an Oral-B Dental Professional Web Application to provide Dental Professionals with the control to register, browse and manage their Oral-B Professional Programs.

the strategyTD leveraged the existing Oral-B database to develop a Web App interface for Dental Professional to access and manage their Oral-B profile and participation in Oral-B’s Professional Programs.

The Web App is accessible across all platforms and links to a central SQL database to ensure up-to-date data across all touch points (TD’s Oral-B database, Territory Manager dashboards, Dental Professional Profiles).

Dental Professional can now more easily register in the Professional Programs, update their Professional details, receive free personal trial products, exclusive trial prices, professional education and support and free samples and savings for their patients.

In addition, the Web App enables annual ongoing opt-in and push communications to continue the conversation with engaged Dental Professionals.

Welcome to My Oral-B®

Forgotten username or password? Click Here

My Oral-B® is a tool for Dental Professionals to easily access and enjoy Oral-B® Professional Programs & sampling, manage program preferences & professional details, and explore Oral-B® products and education.

[email protected] ••••••••••

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This Web App is for Dental Professionals only.©Copyright 2014 Oral-B®

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SAVE over 60% off the RRP*

on Oral-B® Power Brushes.Experience the benefits of power

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trial prices.

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Power Brush Trial Triumph® 5000Date Registered:

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availability, while stock lasts. Based on the

recommended retail price of Triumph™ Black

7000: $299.99, Triumph™ 5000: $239.99,

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