Upload
spencer-garner
View
8
Download
0
Embed Size (px)
Citation preview
CREATIVE THOUGHTSE F F E C T I V E M A R K E T I N G
Spencer GarnerDirectorspencer@creative-thoughts.co.ukwww.creative-thoughts.co.uk
Why use Creative Thoughts?
Our approach is very simple:
1. We ask the right questions and challenge your current thinking
2. We avoid jargon and speak in plain English
3. We pride ourselves on offering great customer service
Marketing is just about getting the right people to want to do business with you,
and so we help you, be the best you can be to make this happen.
We create and implement effective marketing
solutions to grow your business and develop
the capability of your team.
WHAT WEOFFER
Three areas of expertise.
Marketing strategy and planning
Marketing execution
Creating high performing cultures
email [email protected]
www.creative-thoughts.co.uk
We understand the struggle businesses havelinking their goals to specific objectives.
D I R E C T I O N I S E V E R Y T H I N G
A great strategy is simply a bridge between the
goals for your business, and a list of specific and
detailed objectives. It defines the direction for the
business so you understand...
1. What needs to be done
2. How you can achieve success
3. Why you need to do it
Success can be guaranteed through focus, brilliant
execution, teamwork and personal development.
STRATEGY
www.creative-thoughts.co.uk
We know how to implement, brilliantly!
A B R I L L I A N T S T R A T E G YP O O R L Y E X E C U T E D I SW O R T H L E S S
Execution is essential.
If a job is worth doing it, it is worth doing right.
We deliver brilliant execution and have 'chalked up'
some amazing results for our clients.
We have expertise in advertising, digital (Adwords,
PPC/SEM), PR and media relations, events and
exhibitions, sales promotion, campaign management,
brand activation and brand design.
EXECUTION
www.creative-thoughts.co.uk
People are everything and when they arefocused and performing consistently, you will beunstoppable!
C U L T U R E E A T S S T R A T E G YF O R B R E A K F A S T
It's natural to place shareholder value and financial
success as the main priority for any business. We believe
people are the true focus, our programmes enhance the
performance of your people, helping them become more
engaged, more productive and ambassadors for your
business.
Aligning your team behind a shared strategy, where
everyone knows what they need to do, by when, is a
powerful tool.
CULTURE
www.creative-thoughts.co.uk
STRATEGYPlan your journey
Know your purpose
Detail your tasks
Do it brilliantly
First time, every time
CULTUREEXECUTION
W E C A R E A B O U T
People are the only reason
we lose something or break
something
MARKETING AND PEOPLE
www.creative-thoughts.co.uk
We offer our services as a traditional agency, as your fully outsourced marketing team
and through specific training programmes. If you have a problem, please contact us:
HOW CAN WE HELP YOU?M A R K E T I N G S T R A T E G YM A R K E T I N G P L A N N I N GM A R K E T I N G A U D I T SB R A N D S T R A T E G YI N N O V A T I O N A N D N P D
H I G H P E R F O R M I N G T E A M SC U L T U R A L A L I G N M E N TC O R P O R A T E R E S I L I E N C E
D I G I T A L M A R K E T I N GP U B L I C R E L A T I O N SA D V E R T I S I N GB R A N D A C T I V A T I O NE V E N T S
Email: [email protected]
Mobile: 07803 856054
Web: www.creative-thoughts.co.uk
MARKETING STRATEGYWe help you create clarity for your brand and marketing campaigns
Understand your target market
Define your brand essence
Brand positioning
Activity planning
Email: [email protected] or mobile: 07803 856054 or Web: www.creative-thoughts.co.uk
ADVERTISINGBe seen, heard and raise awareness
Creative translation of your core brand messages
Focused execution on your target audiences
We are experienced brand communicators able to
deliver effective advertising
1. Copywriting
2. Design
3. Media planning and buying
4. All media across print, radio, video and TV
5. Full campaign management
Email: [email protected] or mobile: 07803 856054
Web: www.creative-thoughts.co.uk
DIGITAL MARKETINGGrow your business through effectivedigital marketing campaigns
Search Engine Marketing (SEM)
Pay Per Click (PPC)
Search Engine Optimisation (SEO)
Email marketing
Social media management
We create and manage the most effective digitalmarketing campaigns, driving visitors to your websiteand convert into sales leads
Click here to see our training outline.
Email: [email protected] or mobile: 07803 856054 or Web: www.creative-thoughts.co.uk
PUBLICRELATIONSPR is a highly effective communicationstool and like everything, it needsplanning
Our PR team has more than 30 years PR and media relations
experience
Combining creativity and superb writing skills, we excel at
making your business make the headlines
Our focus is on finding your story under one of the following
headlines - FEAR, CURIOSITY or WHAT'S IN IT FOR ME
Email: [email protected] or
mobile: 07803 856054
Web: www.creative-thoughts.co.uk
BRAND LITERATURETailored brand messages
From newsletters to point of sale, we manage the full process, including copywriting, design and print.
Email: [email protected] or mobile: 07803 856054 or Web: www.creative-thoughts.co.uk
BRAND ACTIVATIONEXHIBITIONS &EVENTS We create and manage all manner of events to launch new products,
promote your business, engage your customers and motivate your teams
Email: [email protected] or mobile: 07803 856054 or Web: www.creative-thoughts.co.uk
TRAINING ANDCAPABILITY BUILDINGWe run brilliant training events designed to disrupt your current thinking and embed
new knowledge or ways of working. Our training is built around what we know,
namely marketing strategy and planning, marketing effectiveness, such as branding
and PR and people performance, tapping into the mind to improve the way we work.
If you are looking for a dynamic training
programme to improve your teams
capability, please drop us a line at :
Email: [email protected] or mobile: 07803 856054 or Web: www.creative-thoughts.co.uk
HIGH PERFORMINGTEAMS AND CULTURE
Our minds control us, and those familiar with the work of Dr Steve Peters, will know that we have a 'human' side and a
'chimp' side to our brains. Every decision we make is an emotional decision and we have combined the work of Prof.
Daniel Kahneman (system 1 and system 2) and leading psychologists to create a programme that enables high
performance and cultivates a stronger culture. For more information, please email us at culture@creative-
thoughts.co.uk
Email: [email protected] or mobile: 07803 856054 or Web: www.creative-thoughts.co.uk
MEET THE TEAMSpencer
Email: [email protected] or mobile: 07803 856054 or Web: www.creative-thoughts.co.uk
Caroline NeilProfessorMcDonald Ian Cecile Jonathan
Marketing strategy,brand design andnew productdevelopment
Public relations andcopywriter.
Digital marketing andweb site guru.
Professor of marketingand chairman ofCreative Thoughts.
PhD in psychologyand expert in teamperformance.
People development,HR and training.
PR training and crisiscommunications.