Tata Moters ion

8/3/2019 Tata Moters ion

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Tata motors


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COMPANY PROFILE

Started in 1945 in Mumbai, India.

Tata Motors is among the top five commercial vehicle manufacturersin the world.

Tata Motors is India's largest automobile company,with consolidated

revenues of Rs. 92,519 crores (USD 20 billion) in 2009-10. Among the top three in the passenger vehicle.

world's fourth largest truck manufacturer, and the third largest busmanufacturer.


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MISSION, VISION AND VALUES

Mission: to be competitive value provider in international

business for group companies and all our partners.

Vision: become a globally networked enterprise seizingopportunities worldwide.


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CORE VALUES

Core

value

Integrity

Innovation

Sharedprosperity

People


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COMMERCIAL PRODUCT

Tata produced four type of commercial products

- Medium and heavy vehicle

e.g. Tata prima, Tata 4018,

- Intermediate commercial

e.g. Tata 1109, Tata 909,

- Light commercial

e.g. Tata 407,Tata pick-up

- Small commercial

e.g. Tata ACE (chhota haathi)


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PASSENGER PRODUCT


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MARKETING STRATEGY

Expending globally (globalization strategy).

Acquiring other companies in different countries.

No frill strategy, a low frill strategy combine a low price and

low value added, low perceived product/service benefit andfocus on a price sensitive market segment.

Maintain the cost of raw materials as lowest as possible and to

achieve the lowest cost of final products.

Invested a huge amount in research and development in orderto achieve the highest degree of quality at the lowest price.


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SWOT ANALYSIS

STRENGTH

Resources and capabilities.

(people and raw material)

Vast experience (steel andautomobiles).

The business model.

WEAKNESS

Distribution.

Value chain innovation.

Macro environment.

Serve the global market

with high quality and

low cost.


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OPPORTUNITIES

New market

Exports

Acquisitionse.g. Jaguar and land rover

THREATS

Indias recent mergers

of global markets.

e.g. Vodafone


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CORPORATE SOCIAL RESPONSIBILITY

Environmental policies: Tata motors reaffirms its commitment tominimize the adverse impact of its products operations and serviceson the environment.

Establish sound environment objectives and target a process ofreviewing them.

Comply with all applicable legal/regulatory and other environmentalrequirements.

Use of environmental sustainable technologies and practice forprevention of population and the continual improvement inenvironmental performance.

Conserve natural resources and energy by minimizing theirconsumption and wastage.

Building awareness our workforce, customer an vendors onenvironmental issue.


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SUMMRY

Company profile

Mission, vision and values

Product

Marketing strategy

HR policies

Corporate social responsibility


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Thank You

Documents

Tata Moters ion