Pioneers of TATA Group Jamsetji tata Darobji tata Naval tata J.R.D. Tata Ratan Tata

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MMS 1st Year

Pioneers of TATA GroupJamsetji tata Darobji tata Naval tata

J.R.D. Tata Ratan Tata

Tata Group Growing History

RANKS ACHIEVEDTATA Steel6th largest steel maker in the world.TATA Motors among the top five commercial vehicle manufacturers in the world.TCSleading global software companyTATA Teasecond largest branded tea company in the worldTATA Chemicalsworlds second largest manufacturer of soda ashTATACommunicationsworlds largest wholesale voice carriers

HistoryThe Tata Group was founded as a private trading firm in 1868 by entrepreneur and philanthropist Jamsetji Nusserwanji Tata.In 1932, Sir Nowroji Saklatwala became the groups chair

Six years later Jehangir Ratanji Dadabhoy Tata (J.R.D.) took over the position

In 1991 J.R.D.s nephew, Indian business mogul Ratan Naval Tata, succeeded him as chairman of the Tata Group.

Market Segmentation



Aim Of Tata GroupThe aim of Tata Group is improve the qualities Of society by virtue of integrity , UnderstandingExcellence ,unity and Responsibility and ReachAt the top

CORE VALUESIntegritySpirit AgilityPassion for excellenceUnity

BUSINESS SECTORSTata companies operates in seven business sectors.

The total revenue of Tata companies, taken together, was $62.5 billion (around Rs251,543 crore) in 2007-08, with 61 per cent of this coming from business outside India, and they employ around 350,000 people worldwide.

The Tata name has been respected in India for 140 years for its adherence to strong values and business ethics.

There are 27 publicly listed Tata enterprises and they have a combined market capitalization of some $60 billion, and a shareholder base of 3.2 million.

Information systems and communicationsThe Tata group has well-established enterprises in the fields of software and other information systems, telecommunications and industrial automation.

E.g. nelito systems, tata technologies (10) tata sky, virgin mobile India(7)

EngineeringThe Tata group has a robust presence in engineering, with operations in automobiles and auto components and a variety of other engineering products and services.

E.g. Automotive, jaguar land rover, tata motors(25), Engineering: voltas, TCE consulting engineers

MaterialsThe Tata group is among the global leaders in this business sector, with operations in steel and composites.

E.g.Metals: corus, natsteel asia, Composites: tata advanced materials

ServicesThe Tata group has widespread interests in the hospitality business, as also in insurance, realty and financial and other services.E.g. Hotels, property development: Indian hotels,tata housing development companyFinancial services: tata capital, tata financial services

EnergyThe Tata group is a significant player in power generation and is also involved in the oil and gas segment.

E.g. Energy: north delhi power, tata BP solar

Consumer ProductsThe Tata group has a strong and longstanding business in watches and jewellery, and a growing presence in the retail industry.

Consumer products: titan industries, Tetley group

ChemicalsThe Tata group is one of the largest producers of soda ash in the world. Additionally, it has interests in fertilisers and in the pharmaceuticals business.

E.g. tata pigments, general chemical industrial products

Products and Services for CONSUMERSAgricultureAutomobilesBeveragesCharter flightsCooling appliancesCrockeryDTH televisionFinancial servicesFoodHoliday homesHotelsHousingJewelleryLeatherRetailSolar appliancesTelecommunicationsWatches and clocksProducts and Services for BUSINESSESAdvanced compositesAerospaceAgricultural productsAutomotive industryBeveragesBooksChemicalsConstructionConsultancyDefenceDesign servicesE-learningE-tradingEnergyEngineeringFinancial servicesFood productsFundingHospitalityIndustrial equipments ITMERGERS AND AQUISITIONSTATA communications (formerly VSNL) acquired CEC (China enterprises communication) with 50 % stake in June 2008.TATA motors acquired jaguar and land rovers (UK based) with a value of $ 2.3 billion in March 2008.Telco construction equipment company acquired Hughes telecom India (Spain based) with 79% stake in March 2008.

Specialty in TATA Group An extraordinary range of disciplines.Business management skills.Inter-company mobility Continuous Improvement The Tata group is one of the worlds largest private-sector employers

CURRENT STRATEGIESExpending globally (globalization strategy)acquiring other companies in different countriesNo frill strategy; a low frill strategy combine a low price and low value added, low perceived product/services benefits and a focus on a price sensitive market segment.invested a huge amount in research and development in order to achieve the highest degree of quality at the lowest price

News Update: (April 12, 09) tata motors presents new buses, TATA motors marcopolo limited, a joint venture of TATA motors and marc polo of Brazil introduced its starbus range of buses in Punjab.

CONCLUSIONS: In the whole: the group acquiring the different strategy in the different market, in the home country TATAs strategies are same as to cost leadership and differentiations.

Any Questions