Target Market Assignment

• What customer group will we serve? (get this information from your teacher)– Examples: college students, honeymooners, families with

small children, adults who’s kids are moved out of their house, retired adults, 1st time visitors, couples retreat, destination wedding, bachelors party, bachelorettes party, serious gamblers, business professionals, theatre/show enthusiasts, thrill ride seekers

Determining a Target Market

Product

Package deal? Airfare, hotel, car,

shuttle service, etc>

Where & what companies?

Activities

Theme?

Placement (Distribution)

Where can they buy this deal

Where do they depart?

Customer service

Promotion

Get information into hands of prospective customers

Be Specific – where exactly can I market to these

individuals?

Persuade them!

Pricing

Meet the budgets of target market

Provide profit for company

Determining the Marketing MixTarget Market:List at least 7 characteristics of your target market given by your teacher.

*Must include at least one example from each of the market segments: demographics, psychographics & behavioral characteristics

Directions: With you partner, you will:1. Identify your target market (and characteristics of their market segment).2. Determine the Travel package (with the Marketing Mix) and put on your poster board. You need enough detail that someone could tell what you are talking about.3. Present your information to the class.

Resources: Use travel sites to find costs; Use Las Vegas visitor’s bureau to find out information about what’s in the city; use other sites as needed.