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7/31/2019 Tanganda Tea Individual Feature
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2 www.southafricamag.com
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Tanganda Tea Cmpany,
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A
nywhere you go in the world
you can always nd a shop
selling tea.Tea was discovered
in China over 5,000 years ago and its
popularity quickly spread.
Today, it is in most oces and homes
and millions enjoy a good cuppa.
I you wondered who to thank odds
are you neednt look urther than the
Tanganda Tea Company, Zimbabwes
biggest tea grower and producer.
It is the best-selling brand o tea in thecountry and central Arica and it exports
bulk tea leaves all over the world.
Its even claimed that six out o every
ten cups o tea drunk in Britain every day
are brewed rom a blend containing leaves
rom Tangandas estates.
Thats a mean eat.
As the name gives away, we are
primarily involved in the production,
packaging and distribution o tea, saysMD Tim Fennell. Our major brand is
Tanganda but we have many.
Unortunately, times in the tea trade
have been tough o late.
Sure, there is always a huge demand,
but low prices have been prevailing on the
world market.
It has seen Tanganda diversiy into
new crops - avocado and macadamia nut
arming in particular - to increase earnings.Why have we gone down this road?
Well, tea production costs have been
rising, yet prices on world markets have
been stable, making the crop marginal.
Frequent power outages, poor weather
and increasing labour costs have also
aected production. As a result, we saw it
viable to diversiy into other crops.
The cost o labour in particular remains
a signicant challenge and discussionswith the relevant authorities or a
Tanganda Tea CmpanyfoCus food & agriculture
3www.southafricamag.com
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Tanganda Tea CmpanyfoCus food & agriculture
ZFC Limited is thedominant manuacturer anddistributer o Fertilisers andAgrochemicals in Zimbabweand at the same time amajor player in the regionalmarket. ZFC Limited andTanganda Tea Companyhave a long standingbusiness relationship
dating back two decades.For the Tanganda croppingenterprises that includeTea, Coee, Macadamiaand Avocado, ZFC Limitedhas provided Fertilizersthat include Tea Fertilisers,Coee Blends, Compounds,Fruit Fertilisers; Gypsum;Lime and Foliar Fertilisers.Agrochemicals also providedto the estates are in the ormo Fungicides, Herbicides
and Insecticides.
Apart rom Fertilizers andAgrochemicals, ZFC Limitedalso provides a strongAgronomic Support Team oagronomists that work handin hand with estate managerson all the Tanganda TeaCompany estates andassist with product backup services, the servicingo customer enquiries, soil
sampling as well as researchand development o newproducts that can be o useon the estates.
ZFC Limited continuouslythrives to improve its productquality by working hand inhand with Tanganda TeaCompany and as a result othe existing strong businessrelationship between thetwo companies; ZFC Limited
has established substantialbusiness opportunities withTanganda Tea Company.
ZFC Limited and
Tanganda Tea Company
It takes two!
sustainable wage are being
progressed, Mr Fennell says.
Its an ongoing challenge.
Wages have increaseddramatically, perhaps to the
point that it starts to become
a little bit o a worry, as its
a viability issue. Thats one
reason that we have to grow
more protable crops.
Power is another problem.
Were now so expensive in
world terms or electricity.
Tanganda Tea Companyowns and operates ve estates
covering 2,600 hectares tea
with additional land being
developed or the new crops.
The Group is divided into
two main operating divisions
- Agricultural and Beverage.
Fennell says it plans to put
several hundred hectares
under macadamia nuts andavocados and coee.
We identied macadamia
nuts, avocadoes and coee
as the best and most
complimentary crops. Whatweve done is weve basically
embarked on the rst
stage o our diversication
programme - the building
o nurseries and growing o
seedlings. That is obviously
quite a process but we hope
to have about 700 hectares
o macadamias planted, 300
hectares o coee planted and500 hectares o avocadoes
planted by March 2013. We
intend to expand that.
The rst 150 hectares
o coee that we planted
last year will come into its
rst small crop in 2014. By
2015 that project will be in
ull swing. The avocadoes
we planted this year andobviously weve got major
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Tanganda Tea CmpanyfoCus food & agriculture
plantings that will take place between August
and December ater our winter and those will
come into what I would say is a meaningul
production, probably 2017. The macadamiaswill only really come into proper production in
2018-2019.
We do have areas under tea that are not
particularly suitable rom a terrain and water
point o view so there is a possibility that we
could remove some tea and increase the
other crops, but not as a policy to remove tea.
Currently we have 2,600 hectares o tea. We
may bring that down to 2,400 and simply take
out marginal areas.O course the other thing that we would
always look at, which is not easy in Zimbabwe
at the moment because o the various land
issues and so on, but we would denitely
look at purchasing more ground in order to
develop more o the new crops.
He expects Tanganda to reap massive
benets rom diversiying into those crops.
As I said, we are increasing our hectarage
or macadamias and are embarking ona substantial development o avocados,
and this will also be included in our out-
Since 1969, G&W Industrial MineralsZimbabwe has been producing and supplyingdolomitic and calcitic agricultural limes tomany estates around Zimbabwe includingTanganda Tea Estates or the production o tea(camellia sinensis), macademia, coee andother crops. On average Tanganda Tea Estateshas been using not less than 2 500 tonnes olime annually.
Benefts o lime on Tea Quality
Tea is a widely consumed beverage. However,
recent studies reveal that there were anincreasing number o cases o tea productsexceeding the maximum permissibleconcentration (MPC) usually (2mg per kg).Tea Lead (Pb) contamination is an issueaecting trade and consumer condence. Rootuptake o Pb could contribute signicantly toPb accumulation in tea leaves due to strongacidity o many tea garden soils.Agricultural lime is a very important cropinput, which is oten overlooked by manyarmers with the consequence that theiroverall yields continue to decline over time.
Addition o CaCO3 signicantly increases soilpH thereby decreasing soil extractable Pbby up to 32%. The Pb concentration in neroots, stems and new shoots o tea plants issignicantly reduced ater liming the soil. Asa result tea quality is enhanced and consumersatisaction increased.
Other Benefcial Eects are:
Improved ertilizer use eiciency byyour crops. Use o ertilizer alonewithout lime will result in poor ertilizeruptake and reduce the economic beneit o
using ertilizer. Application o lime improves the availability
o soil nutrients to plants. At low pH, thesenutrients will remain insoluble and henceinaccessible to crops.
An important point to note is that theeectiveness o agricultural lime on yoursoil depends on its purity, its neness and itsneutralizing value.
G&W Industrial Minerals (Pvt) Ltd are proud toinorm you that our lime is purer, ner and o
highest neutralizing value, it will give armershigh value or money.
G&W Industrial Minerals andTanganda Tea Company
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grower programmes. O course we have an
extensive tea out-grower scheme involvingsmall-scale armers around our estates. We
expect good returns on this investment
these crops are pretty good money spinners
i theyre done properly.
Fennell is certainly hoping Tanganda can
prot rom its pastures.
These are very much complementary crops,
especially in terms o the time o year that
theyre reaped. When youre only harvesting tea
youre incredibly busy rom December to Juneand quiet or the rest o the year. With these
new crops well get a 10-month infow o cash
over 12 months because o the variation o the
reaping times. It no longer means the labour
orce is busy or a certain period and then
theres no work or them. This is the heart o the
complimentary crops.
Tanganda, which was ounded in 1930 and
is based in Harare, is a subsidiary o Meikles
Arica Limited.Meikles was the rst company to comply
with Zimbabwes indigenisation regulations.
Tanganda certainly has an incredible history.
The rst tea was planted in the Chipingearea in 1924 and the Tanganda Tea Company
that we know today purchased that company
in 1943. Its development and so on has
basically been going on since then.
And it has a bright uture.
Although the tea industry has been in
the doldrums or the past ew years we
actually see a bright uture or it and the
main reason or that is the development
in the tea drinking market in places likeChina and the ability o people to be able
to aord to be able to drink a cup o tea,
says Fennell.
Not in the short-term but in the medium-
term we hope to see hopeully a big growth
in world tea consumption which will be ar
greater than production and thereore the tea
industry as a whole will become viable as we
go orward. END
To learn more about the Tanganda Tea
Company visit www.tanganda.co.zw.
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Tel: +263(0)4703786Fax: +263 (04) 705785
Email: [email protected]
Sh a Mzn, S 9 n 10,th ry, Bnk Pn, Nwh,
Nk, uK. Nr2 4Sf
tNt Mm lm,un 209, 16 Bn P, lnn e1 7NJ
ENQuIRIEstphn: +44 (0) 1603 343367fx: +44 (0)1603 [email protected]
suBsCRIPTIoNsc: +44 (0)1603 [email protected]
www.tharicamag.cm