Feature

Bisley Workwear

australasia

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Australasia Outlook profiles Bisley Workwear, an

Australian icon for hardworking tradies.

By Ian Armitage

Getting the jobdone

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The past year has been a very good one for Bisley Workwear, which, with a heritage of over 60 years, is one of Australia’s leading and most trusted suppliers of work

wear, safety wear, protective wear and casual wear, for both men and women. It really has gone from strength to strength, much to the delight of parent company Gazal, thanks to the launch of new protective fabrics programmes, the expansion of product lines, and an improved in-stock position.

“We have long been regarded as one of Australia’s most trustworthy solid and honest brands,” says national sales manager Ramy Benjamin, who says the business “has been performing brilliantly”.

“Last year we had a record year,” he explains. “We are tracking upwards.”

Bisley had a record sales month in February, Mr Benjamin adds.

“It has been phenomenal – phenomenal growth, expansion and profits. We are Australia’s fastest growing work wear brand and we are that because of the good old fashioned values we stand by – quality, value for money and exceptional services. Our trademark is a boar, which symbolises the strong resilent nature of our products.”

Bisley Workwear, named after a rifle shooting event and the village of Bisley in the UK, today encompasses a comprehensive range. It’s the competitive pricing, exceptional quality and accessibility of Bisley that sets it apart from the competition, Benjamin says.

It is, as he says, Australia’s fastest growing work wear brand.

“We’ve a superb reputation; it is second to none. A few words that customers use to describe us come to mind: fun, great company, easy to deal with, relaxed, and always there.”

Bisley supplies industrial work wear to many industries, including mining and oil and gas. They are lucrative industries of course and have enjoyed boom conditions globally for the best part of a decade. Bisley has become the world leader in innovative protective wear including insect protection, fire resistant, anti-bacertical, anti-static and waterproof clothing - or combinations of each.

Bisley WorkWear

“It has been phenomenal – phenomenal growth, expansion and profits. We are Australia’s fastest growing work wear brand and we are that because of the good old fashioned values we stand by – quality, value for money and exceptional services. Our trademark is a boar, which symbolises the strong resilent nature of our products”

Focus Mining

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Bisley is a name you can’t wear out enough.

A Member of The Linde Group

|MA|ABO

|0512

Just ask BOC...

At BOC, we understand the knowledge, expertise and process required to ensure your workers are not only safe, but that they are wearing work appropriate clothing.

That’s why we’re proud to have become the largest Australian distributor of Bisley workwear for almost 10 years. Bisley is one of the fastest growing workwear brands in the market because of its competitive pricing and exceptional quality.

Visit your local BOC Gas & GearTM

store to view our comprehensive range of Bisley workwear. Don’t forget that we can assist with all your gas, welding equipment and safety needs too.

To find out more, please call 131 262 or visit www.boc.com.au

BOC LimitedRiverside Corporate Park, 10 Julius Avenue, North Ryde, NSW 2113 Australia contact@boc.comBOC is a trading name of BOC Limited, a Member of The Linde Group. © BOC Limited 2012. Image of Scott Cam used with the kind permission of Bisley.

Bisley is a name you can’t wear out enough.

A Member of The Linde Group

|MA|ABO

|0512

Just ask BOC...

At BOC, we understand the knowledge, expertise and process required to ensure your workers are not only safe, but that they are wearing work appropriate clothing.

That’s why we’re proud to have become the largest Australian distributor of Bisley workwear for almost 10 years. Bisley is one of the fastest growing workwear brands in the market because of its competitive pricing and exceptional quality.

Visit your local BOC Gas & GearTM

store to view our comprehensive range of Bisley workwear. Don’t forget that we can assist with all your gas, welding equipment and safety needs too.

To find out more, please call 131 262 or visit www.boc.com.au

BOC LimitedRiverside Corporate Park, 10 Julius Avenue, North Ryde, NSW 2113 Australia contact@boc.comBOC is a trading name of BOC Limited, a Member of The Linde Group. © BOC Limited 2012. Image of Scott Cam used with the kind permission of Bisley.

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Bisley WorkWear

“Our insect product is one of only a handful of its type in the world – there are two dominant global manufacturers, our product and the other is made by an American firm. Insects can transmit some pretty nasty diseases, so, to guard people against them, we have developed insect protection clothing. It is like a suit of armour with a 100 percent knock-down rate. It is harmless to those that wear it and the environment.”

All garments comply with global health and safety standards.

“We are an approved supplier to ExxonMobil and their LNG project in Papua New Guinea; we supply our insect protection clothing,” says Benjamin. “We are about building a clothing safety solution in any risk environment and have been enjoying success off the back of the minerals boom in particular. We now multi-layer our garments and we have gone into new markets like Africa, Asia and South Africa.”

Innovation he says is imperative. “We have been innovative in what we’ve done to become solutions providers for some of the largest companies in the world, providing them with solutions for their sites and particular needs. Importantly, we have delivered solutions that meet those needs and do lots that others don’t. We have become extremely creative, with items like our new ColdBlack product, which blocks out harmful UV rays and actually reduces heat stress on workers.”

Bisley is an innovative, customer focused company, still small enough to provide prompt and personal attention, yet with solid producer support to meet the needs of the largest industrial consumers. “Our emphasis is on technically superior products, supported by technically proficient staff and first class service,” says Benjamin.

The secret to Bisley’s success is that it has been able to do what most business try and fail: adapt. Adapt to an ever changing commercial, social and technological environment. “That’s why innovation is so important. Innovation is needed to generate something that almost every business needs to survive: attention.” Benjamin has a point. It has seen Bisley grow when others have stalled.

“With minerals boom the way it is, we thought it was worth taking a few risks – and it has paid off in terms of how our business has performed,” he says. “Research and development is a key element of our business and helps us stay ahead.

“Our business customers lead their own fields and they require excellence from their suppliers in every aspect of their business. R&D is vital in that respect.”

Bisley is wholly owned by Gazal Corporation, a publically listed company in Australia. Its future is bright.

“We are a small group of people that are absolutely passionate about what we do,” says Benjamin. “We have a motto in our business: failing to plan is planning to fail. Because of

that we are excited by the future, absolutely. We have a clear market strategy and execution plan and are expanding all the time, especially in terms of our geographic reach, entering further into Africa, Asia and North and South America.

“Our customer is number one and we take their needs most seriously. We listen to what they need and then try to find a solution. We are also proactive in finding new products and new ways of doing things.”

If Mr Benjamin had three wishes, he says they would be simple: “Three wishes? Wow. The first one would be to keep everyone that works with us, and their families, safe and away from harm because it is the people that make our business what it is. The second would be for a crystal ball. And the third one would be for a spare crystal ball!

“What is the secret to our success? We have adapted and changed with the times. But the majority of our success has come through management support, our people and their hard working nature. We are all passionate about the business.

“Also, the Gazal family, which owns us, treats us as a family and we treat each other as a family.

“Those are the keys: the passion that runs through our veins and makes the business what it is and the family culture and support from Gazal.”

To find learn more about Bisley Workwear and find a solution for your business visit www.bisleyworkwear.com.au.

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Bisley Workwear Private Bag No. 27 Botany NSW 1455

Tel: (1300) 247 539 Fax: 02 9316 4790 Email: customer.service@bisleyworkwear.com.au

www.bisleyworkwear.com.au