TAG-HEUERDIRECTOR, SPONSORING & EVENTS

CANDIDATE BRIEF

TAG Heuer is looking for a Director Sponsoring & Events (m/f) to be based

in their La Chaux-de Fonds Headquarters.

The chosen candidate will lead the company wide sponsoring activities

which entails defining the strategy, sourcing and negotiating partnership

agreements, and driving the 360 degrees activation.

In addition, he/she will oversee the planning and implementation of local

and global events.

The candidate will lead the Events & Sponsorship team in their

responsibilities of planning, organizing and executing.

THE ROLE

• Work with the brand management to define the

sponsoring strategy and develop the annual

sponsoring and activation budgets accordingly,

• Identify the long-term sponsorship partners in

line with the company’s DNA and strategy,

• Drive negotiations of sponsoring partnerships

to maximize opportunities and impact for the

brand,

• Ensure proper internal and external

communication of our sponsoring platforms,

• Work closely with the TAG Heuer subsidiaries

to ensure full activation of the existing

partnerships,

• Oversee, inspire and direct the development

and execution of the Events budget and plan for

the company,

• Work closely with the digital, advertising, PR

and product teams to maximize the impact of

the sponsoring activities and related events,

• Conduct evaluation post events and incorporate

findings into future activities,

• Lead, inspire, and motivate the Events and

Sponsorship staff in reaching their goals

as well as elevating beyond their current

positions.

RESPONSIBILITIES

• Strong understanding of the sponsorship market and a network of relationships across all

sectors of the sponsorship landscape.

• Deep knowledge of the Sports business landscape.

• Sponsorship deal track record, having closed multiple lucrative long-term deals with

stakeholders from various industries.

• High level connectivity – client side and sponsorship community in general.

• Business knowledge – being up to date with business trends across various markets and

industry sectors.

• International thinker and operator – someone who is appreciative of other cultures and business

practices.

• Strategic thinker – able to shape, develop and execute the strategy on a local and global scale.

• Strong negotiation skills, adept at operating at Senior Executive level and with excellent

presentation skills.

• Ability to work well within a matrix organization.

• Events management experience in roles of progressive responsibility, including team

management/supervisory experience.

• Strong leadership track record.

• Fluency in English is required with fluency in French desired.

EXPERIENCE & SKILLS

SRi is a boutique global executive search and consulting firm focused on media, content,

technology and sport.

We work as one partner-led team with staff based in key global markets across eleven offices

on four continents. We offer dedicated and specific sector, function and region expertise.

Our services include executive search, board assessment, succession planning, salary

benchmarking, advising clients on their internal and external hiring strategy, new market

entry and multi-vacancy projects.

For a confidential discussion about this role, please contact:

SRI Lausanne

t: +41 21 943 33 81

e: lausanne@sriexecutive.com

HOW TO APPLY