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copywriterCourtney

Taddonio

Working ithwordswhat I do.i


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Print

Heres my keyboard. Can you tell I use it a lot?

I type, I scribble, I write, I doodle.

I twist words at my will. Being a copywriter means I get to utilize mypassion for words within the greater context of big ideas. It means tyingtogether large concepts into smart executions. Copywriting is conveying

a distinct and interesting message about a brand to the viewer.


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Tierney Communications

Copywriting Intern, June-August 2009 (Philadelphia, PA) Conceptedandwroteprintandradiocopyforclientssuch asTDBank,PECO,IndependenceBlueCrossandBayer EnvironmentalScience Wroteandproducedtwo:60radiospotsforTDBank Createdfully-integratedadvertisingandPRcampaignforthe NationalFoundationforCeliacAwarenesswithotherinterns

The Mart in AgencyStudent Workshop Part icipant,June2009(Richmond,VA) Selectedfromapplicantsnationwidetobeoneof15student participants

Attendednumerouslecturesfromprofessionalsintheindustry Workedwithteamofstudentstocreateandpresentacampaign fortheAmericanCancerSocietyincludingresearch,strategy,media planningandcreativeexecutions

CONJONX ION Advert ising AgencyAdvertising Intern,January-April2009(Strasbourg,France) Participatedinclientanddepartmentalmeetings,includingcreative andmanagement Assistedwithbrandresearchtodeterminepositioningandoptimal mediaoutlets Communicatedwithmembersofdifferentdepartmentsand increasedusageoftheFrenchlanguage

MAN NA (Metr opol i tan Area Neighborhood Nutri t ionAlliance)Public Relations Intern,May-August2008(Philadelphia,PA) WorkedwithintheCommunicationsandEventsDepartment Wrotestoriesforanddesignedmonthlye-newslettersaswellas updatedthisnot-for-protorganizationswebsite Createdpressreleasesandmediaalertsforevents,organizedprint mediaandassistedwitheventplanningandpreparations

Ive also wor ked inabookstoreasacampcounselor inamedicalrecordsofceinabillingofce

portfolio http://ctaddonio.carbonmade.comcontact [email protected] facts IlivedinFranceanddreamofreturning. IvebeenadancersinceIwastwo. Myearsarepiercedcompletelyunevenly.

copywriterCourtneyTaddonio

experience

skills

education

honors

activities

FamiliarwithbothP.C.andMacPlatforms,MicrosoftOfce,AdobeInDesignandAdobePhotoshop

ConversationalFrench

S.I. N ewhouse School of Public Comm unicat ionsSyracuse UniversityMajor:CreativeAdvertisingMinors:FrenchandMarketingBachelorofScience,May2010GPA3.8

FirstPlace:AAFNSACDistrict2,StateFarmRealMoments CampaignMay 2010

FirstPlace:GM&UNationalMarketingChallengeDecember 2009

FoundersScholar

DeansList

PhiSigmaPiNationalHonorFraternity,BetaEpsilonChapter

CopywriteratTheNewHouse:SyracuseUniversitysStudent-

RunAdAgencyNewhouseSchoolPeerAdviser

T.A.P.:TotallyArtisticPercussion,atapdancegroup

DanceWorks

S.U.AbroadPrograminStrasbourg,France,Spring2009


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Mr. GoodbarPrint


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Mr. GoodbarPrint


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Mr. GoodbarWeb

M r . R ight is i r r esist ib le,sweet ,

and 85 years old.

He s p re t t y t empt ing ,f or an 85 year old.

These strategically placed banner adscomplement the print pieces and will grabattention for this often forgotten candy bar.


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PrintBorders


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TransitKeurig


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PrintCa Brant

2-page spread

I was inspired by this little caf across thestreet from where I lived in Strasbourg,France. I was struck by the cozy, inviting

nature of the caf and created these piecesto emphasize that warmth. They are targeted

towards other American students living in aforeign country for the rst time.


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Ca BrantPrint2-page spread


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PrintCa Brant

Come see why th e French

don t u se takeou t coffee cups.

Whe

recultu

rescollidesan ssnobbery.afCBrant

11PlacedelUn iversitStrasbourgFran

ce


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PrintCa Brant

Havent quite

mastered

theartofsav

oir-faire?

Wedont rea

llycare.

Where cultures collide sans snobbery.

afCBrant

11PlacedelUn iversitStrasbourgFra

nce


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GM+UWeb Banners I worked as a copywriter with a group of several

others on a national competition for the GM+UCollege Discount Program. We faced the task of

creating a fully integrated campaign for the programtargeting college students and recent grads. Out ofthe 77 schools that applied, we took top prize after

presenting our The real world. Easier. campaign toGM Executives in Detroit.

GM gets that college students are broke.Thats why they offer the discount. By poking

fun at the little things college kids do tosave a buck, these banner ads always remind

consumers that GM saves you more.


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GM+UWebsite Redesign

Our website redesignfeatures rotatingbanner ads onthe bottom of thescreen. The top is an

interactive monologue,written in the languagethat the target canrelate to, with specicword linking todifferent pages, forexample real worldlinks to home.


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Microsite: Contest & Direct EmailGM+U

In order to reach parents, our secondary target, we createdan email template so that students can tell their parents

about the GM+U discount. This new spin on direct emailavoids the risk of getting sent straight to the spam folder.

The sticker in the upper right hand corner of the website is thelink to the microsite that weve created. That Stingy Guy contestis one of several promotions we developed to engage the target.


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Microsite: iPhone AppGM+U

Our iPhone app


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GM+UMicrosite: Pix Messaging

Students can send their friends, through texting oremail, condolences about their recent monetary

losses with these sympathy e-cards and pix messages.


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GM+USocial Media

On the Facebook and Twitter proles forGM+U, students can post or Tweet to

ask for money saving tips or share theirStingy Friend stories.


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OutdoorRosamond Gif ord Zoo


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Rosamond Gif ord ZooOutdoor


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PrintGodiva

no occasion necessary.

You cant just let this one

sit here looking so lonely.

GODIVA


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PrintGodiva


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PrintState Farm

I SWEAR

I PUT IT IN REVERSE.

FROM ON EDGE TO AT EASE,

STATE FARM IS THERE.

Find the agent that can help you at www .StateFarm.com/RealMoment s

NICE MERGE THERE,CAPTAIN MINIVAN.

FROM WORKED UP TO WORKED OUT,


Find the agent who can help you at w ww.StateFarm.com/RealMoments

As a copywriter on the Syracuse University 2010 AAF NSACteam, I was an integral part of the creation of the State Farm RealMoments campaign. We won rst place in District 2 Competition.


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PrintState Farm


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Web, Mobile & Outdoor

Like the print ads, the webbanners and billboards

embody how Young Adultsreact to what seems like theend of the world.

MOTHER

FROM BREAKDOWN TO BACK ON TRACK,


Find the agent who can help you at www .StateFarm.com/RealMoments

To the left is a QR (Quick Response) code,a barcode-like image used to send messagesand retrieve information. The code willbe printed on key-chains and decals to beplaced in a Young Adults car. State Farm appusers can take a picture of the barcode andimmediately be connected to State Farms24/7 Good Neighbor Support Team.

State Farm


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State FarmDirect Mail & Social Media

Consumers who signed up for Autoinsurance will receive an insert in StateFarms traditional mailings that explainsRenters insurance through a fun ow chart.

The Facebook Freak-Out Faceapplication gives users the option of

tagging their friends in photos where theyare freaking out. Users can interact withthe campaign by following the State Farm

Daily Excuses Twitter page and postingtheir own. Great accident-related excuses

and photos may appear in the campaign.


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State FarmMicrosite

WhatyoudoneedtoknoW:

Insurance may be complicated, butits crucial to know at least the basics.On this page, consumers will get abrief overview of what needs to beunderstood.

WhatyoudontneedtoknoW:In an effor t to prove State Farmunderstands the targets attitudetoward insurance, this page cleverlyconveys all the complexities ofinsurance that an agent handles.

The microsite we created,StateFarm.com/RealMoments, willconnect State Farm to Young Adults.


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MicrositeState Farm

autoQuote:

This application makes getting an autoquote engaging. The user enters his or her

information while building their car throughthe game. Throughout the process, the

user also learns more about the factors thatinuence how a quote is determined.

agent RapSheetS:Agents are integral to the State Farm modelso its only logical to dedicate a portion of themicrosite to them. On this page, the target cansearch for an agent based on both location andpersonal characteristics.

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