prepared  by    

                 Hip  Brand  Group                                                  November  3,  2014  

A Fun Size Facebook Contest With Sweet Results

iPad Mini Giveaway – Fun Size

To celebrate the launch of The Citizens Bank’s new responsive online banking, we created an iPad Mini Giveaway – Fun Size contest that ran the two weeks prior to Halloween, 2014. All the participants had to do to enter was to be a fan of The Citizens Bank’s Facebook page and fill out and submit the online registration form.

Customized Facebook Contest Cover Graphic

Facebook Contest Registration Landing Page

Contest Registration Confirmation Landing Page

Graphic For Announcement Of Winners At Conclusion Of Contest

Contest promoted with ad banner on The Citizens Bank web site home page

The Fun Size contest was promoted on The Citizens Bank Blog

In branch tent cards and bowls of fun size candy promoted the contest (and the bank’s new online banking) to customers that might not currently be on social media.

Facebook advertising campaign targeted to the bank’s 20 zip codes in branch network

Facebook advertising campaign targeted to the bank’s 20 zip codes in branch network

Daily posts were boosted reaching a significant audience of current fans and their friends

Daily posts were boosted reaching a significant audience of current fans and their friends

We boosted page posts to

current fans and their friends

Contest Results: over 675,000 entries

Oct 16 - 31

Contest Results: 3,680 new likes to Citizens Facebook page

Oct 16 - 31

Organic vs Paid Post Reach

By utilizing targeted Facebook advertising and boosted posts, the contest attracted fans from over 40 cities in Mississippi, customers and potential bank customers.

Fun Size Campaign Highlights  

The contest resulted in a 270% increase in the bank’s

Facebook fans during a two week period. Fans

increased from 2,200 to 5,900.

Fun Size Campaign Highlights  

During the last week of the campaign, the Total

Reach was 25,000, up 46.2% from the first week of

the contest.

Fun Size Campaign Highlights  

With Facebook Insights we were able to test different

ad types and boosted posts to target the bank’s

markets and dramatically increase results. The

Facebook ad budget was $1,200.

Fun Size Campaign Highlights  

Not only were we able to engage current fans and

grow the bank’s fan base, but we “softly” promoted

an enhanced banking product: the bank’s new

responsive online banking platform.

Fun Size Campaign Highlights  

The Halloween theme brings forth good memories

from childhood with a lot of people and they

associate that good feeling with the bank’s brand.

Once we reached over

5,000 fans, we thanked them.

We are now planning future

engagement strategies.

Before and after the contest, the bank’s new Online Banking is being promoted in

branch and online (web and social

media)

Before and after the contest, the bank’s new Online Banking is being promoted in

branch and online (web and social

media)

HipBrand can help you create a seamless, branded presence across all channels  

•  Branding and positioning

•  Traditional marketing, advertising (print and online) and media buying

•  Responsive web sites and mobile app development

•  SEO (optimization) and SEM (search engine marketing)

•  Social media set-up, campaign creation and ongoing management

•  Public relations and content management

Let us put our experience to work for you.