Tactica Capabilities Presentation

www.tacticateam.com

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3Tactica is a firm specialized on a wide range of personalized services offered at an international level

4About Tactica

Tactica is a Lobbying and strategic 360 Consultancy firm that specializes in a broad range of customized services at a global scale:

CORPORATE, INSTITUTIONAL, GOVERNMENTAL LOBBYING ANALYSIS AND DEVELOPMENT OF BUSINESS STRATEGIES BUSINESS DEVELOPMENT NEW MARKETS ENTRY STRATEGIC ALLIANCES MERGERS & ACQUISITIONS BRAND POSITIONING STRATEGY COMMUNICATIONS STRATEGY PUBLIC RELATIONS SPONSORSHIP EVENT DEVELOPMENT & ORGANIZATION

5 We specialize in global markets where we have participated in projects of great scale and prestige

for over two decades Our in-depth knowledge of these markets enables us to provide our clients with the customized tools they

need to successfully position their projects and consistently differentiate from their competition

6Our multi disciplinary perspective, manifests itself as a very valuable tool that allows us to analyze our client's strategy, strengths and

weaknesses Then Tactica will elaborate an accurate diagnose

and subsequently define an action plan with winning formulas that will put the company in a

leadership position, with the objective of reaching the highest levels of profitability and

reputation

7Our methodology helps companies become more dynamic and engage in business more effectively, allowing them

to meet their objectives while saving time and financial resources, which ensures a substantial increase in

profitability

Tacticas experience in fund raising, business development, opening new markets, strategic

alliances, mergers & acquisitions all enable us to define and develop significant opportunities for our

clients

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One of Tacticas main assets is its ability to ensure direct access at the highest levels to decision

makers and influential individuals in major Companies, Institutions and Governments As Lobbying experts, we use these relations to favor our clients and their projects, expedite the

processes and take an active role in the coordination of the entire negotiations, until objectives are met and contracts are signed

Lobby Global High Worth Relations Management

9We work through these channels on a daily basis, giving us access to a high level of privileged

information, which gives us a deep understanding of the worlds of business and

politics in target countries For our clients, this is a powerful tool of analysis to

achieve constant, early identification of opportunities in key markets

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Our Institutional and Governmental dealings at the level of Heads of State, Secretaries of State, Ministries, Commissions and City

Councils helping our clients develop and operate their business successfully in target

markets

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Our alliances with the leading companies in the world, in brand strategic positioning and brand evaluation

allow us to offer our clients the weapons they need to successfully position themselves in the competitive

world of tomorrow

Brand Strategy Corporate Vision

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Tactica specializes in strategically planning global communications campaigns that ensure clients the utmost coverage, visibility,

prestige and profitability After two decades in the industry, we have built solid relationships based on trust and credibility with the leading publishers, editors in chief and recognized journalists in the relevant

industries, at a global scale

Communications Strategy

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We use these important relationships to favor our clients interests, with the aim of positioning their image in a powerful, differential and effective

manner Our focus in communications has a clear strategic

basis in which values, attributes and key messages are perfectly formulated for

transmission to all audiences

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Services in this area include:

Preparation of media materials

Tactica prepares, in conjunction with the client, comprehensive media materials for distribution to local, national and international print, television, radio and wire service medias. Additional materials, including press releases, back-grounders, statistical data, photographic and visual libraries and recorded client interviews, can also be prepared for more targeted media efforts directed at the trade, technical and consumer publications.

Media interviews

We coordinate the setting up and follow up for any media interviews arranged for our clients. We brief both the journalist and the client as to the interview content, subject areas and supply all appropriate media materials and advice as required.

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Press conferences

We coordinate all aspects of these important media events, including the preparation and distribution of invitations, development of key media messages, speech writing, hiring of venues, audio equipment, room preparation, security and transportation, announcements and media training for speakers. Our team also follows up after the event with all participants and working with them towards the preparation and publication of the news story.

- Press pro-active media campaigns, coordinate press trips, develop photographic centers.

- Tactica regularly set up and staff press centers to handle all client media enquiries, execute library as well as media and target interest group lists.

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In Sponsorship, our broad experience in brand strategy projects at a worldwide level, together with our in-depth knowledge of the markets in which we

operate, enable us to follow trends in the preferences of target audiences in developing

projects that propose actions that perfectly fit into our clients strategies and give them utmost

visibility and profitability

Sponsorship

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Our close relationships with the leading companies in the markets in which we operate

allow us to present and negotiate major sponsorship projects

We specialize in areas related to Sports (Olympic games, Americas Cup, Football, Cycling, Polo, Tennis, Formula One), Arts

(Exhibitions, Concerts), as well as Seminars and Forums

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Tactica has broad experience in producing and organizing events that reflect in every detail the

strategy of the company, institution or product, through the presentation of a differentiated, solid offer

We handle all logistics of the event, aiming to combine all elements to perfection and enable our clients to

present themselves to their key audiences in the most prestigious manner

Events

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Our mastery of lobbying and the level of dealings that we have, enable us to ensure the highest

degree of attendance to the events of all relevant target audiences, thereby giving clients

incalculable added value in business and relationships, while strengthening their image

and achieving greater market recognition

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Tactica manages a High Worth Network of relations

at a global scale that includes opinion leaders from

all sectors of society

Opinion Leaders

POLTICA EMPRESA CULTURA DEPORTES SOCIEDAD

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The Tactica team is composed of professionals with extensive experience and portfolios at the highest

international levels that expert in a wide range of sectors Through our own offices in Madrid, London, New York, Milan and Istanbul and strategic alliances with support

offices in all the countries were we operate, our infrastructure provides us with a high level of mastery of

different markets and industries, which is an absolute benefit to our clients

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Petrol RetailingManufacturing Utilities Industrial

Entertainment Sport

Financial Travel Airlines Resorts

Telecom Internet

Institutional Corporate & Retail Fashion

Food and Drink

Tactica Client Roster

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Thank you!